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Unlv user forum_innovativewaystofundraise)
 

Unlv user forum_innovativewaystofundraise)

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    Unlv user forum_innovativewaystofundraise) Unlv user forum_innovativewaystofundraise) Presentation Transcript

    • BLACKBAUD INTERACTIVE Innovative Higher Education Fundraising in 2012: Social Networking & Peer-To-Peer Engagement05/01/2012
    • SOCIAL NETWORKING AND HIGHER E D U C AT I O N : W H E R E D O W E S TA N D ?05/01/2012 2
    • 2012 SOCIAL NETWORK TRENDS • 93.3% have a presence on at least on social network • 4 out of 5 (81%) nonprofits indicate that they find their social media efforts valuable • The top 3 factors for success: Strategy (41%), Prioritization (37%), and Dedicated Staff (28%) • 33% of organizations have at least 1 FTE dedicated to social media Source: Nonprofit Social Network Benchmark Report, Blackbaud, NTEN, Common Knowledge,05/01/2012 2012.
    • CURRENT SOCIAL MEDIA STRATEGIES & APPLICATIONS05/01/2012
    • CONNECT WITH YOUR SUPPORTERS05/01/2012
    • CONNECT WITH YOUR SUPPORTERS05/01/2012
    • CONNECT WITH YOUR SUPPORTERS05/01/2012
    • CONNECT WITH YOUR SUPPORTERS05/01/2012
    • CREATE A SOCIAL HUB05/01/2012
    • C R E AT I N G E N G A G I N G C O M M U N I T I E S W I T H BLACKBAUD SOCIAL05/01/2012
    • INTRODUCING BLACKBAUD SOCIAL  Drives traffic to and encourages activity within your web presence  Facilitates alumni networking through sharing discussions, photos, blogs, documents, and more  Extends your reach by allowing your alumni to market for you  Creates a comprehensive online experience by bridging the gap with public social sites05/01/2012
    • SHARE MORE, LEARN MORE• Provide a environment where alumni can express their unique personalities by: - Posting photo albums - Creating or importing a blog - Sharing documents - Joining interest groups - Participating in and subscribing to discussions• Reputation points are earned as community members participate allowing your organization to track engagement 05/01/2012
    • CHAPTER ENGAGEMENT TOOLS05/01/2012
    • CAREER NETWORKING • 77% of alumni not satisfied with current resources. • 62% would like to meet fellow alumni for potential business contact. • Large demand for business networking among alumni. UCONN Innovation Accelerator Program • “I have yet to speak with an institution where career services exceeded demand” Boston University05/01/2012
    • CAREER NETWORKING05/01/2012
    • WHY SHOULD I BE INTERESTED IN PEER- TO-PEER FUNDRAISING?05/01/2012 16
    • WALK RUN RIDE05/01/2012
    • 05/01/2012
    • 05/01/2012
    • 05/01/2012
    • YOUR DONORS, YOUR VOLUNTEERS, YOUR ALUMNI, YOUR STUDENTS, YOUR FACULTY Linkage Interest Ability • There is a • Will give what • Direct, demand they can in emotional connection • Want to time, match treasure, or • Your mission talent passion with serves them mission05/01/2012
    • ORGANIZATIONS UTILIZING P2P FUNDRAISING05/01/2012
    • UNIVERSITY OF NEW HAVEN05/01/2012
    • UNH –WOMEN’S LACROSSE05/01/2012
    • UNIVERSITY OF NEW HAVEN05/01/2012
    • UNIVERSITY OF NEW HAVEN05/01/2012
    • The main reason we turned to peer-to-peer is that we hope it will help us “reach” our acquisition donors. By this, I mean making sure that theseprospects physically get the message and second that the message is receivedfrom a familiar source. Ideally, this will improve our conversion rate, improve our online giving and ultimately increase our alumni participation. 05/01/2012
    • UNIVERSITY OF NEW HAVEN – RESULTS 4 months into using FAF for athletics fundraising; P2P expected to become a significant part of their fundraising in the near future • Coaches/Captains are amongst the most energetic and well known personalities on campus…and the most effective fundraisers so far on athletics site. • UNH players are required to raise a certain amount annually; they raised money primarily from friends, students and family. UNH values these as acquisition donors to be cultivated for future giving • Coaches raised $ primarily by emailing alumni; many of these gifts were donors that gave to both an annual fund and athletics ask in a single year • Average gift amounts were larger when coaches asked for online gift vs mail • Technology is positively shaping the culture of philanthropy on campus • Overall online giving from alumni & friends (parents) is up 300% year over year through both their standard online giving tools and FAF • Expects most teams to embrace this next year; conservatively forecasting 3-4X growth in dollars05/01/2012
    • BENEFITS OF PEER-TO-PEER FUNDRAISING Supplementary, not • Reach donors otherwise unattainable • Provides awareness beyond the reach of the organization Competitive, to the • Allows someone who perhaps is unable to give to be Development Portfolio involved • On-line giving as a percentage of the whole is growing Low Cost of Fundraising • Generates interest in the organization at little to no cost • More tolerant of economy because the give is very personal Provides Community • Students become connected and begin a tradition of giving and Engagement • Alumni an opportunity to stay connected and give back Opportunities05/01/2012
    • TIPS FOR SUCCESS WITH SOCIAL NETWORKING 1.Pick an existing goal to pursue 2.Develop a social media strategy with realistic and measurable goals 3.Think of social networking outlets as channels 4.Select channels based on audience and objectives 5.Clearly define the ladder of engagement 6.Develop and fund an acquisition strategy 7.Make success someone’s job 8.Develop ground rules 9.Listen 10.Evolve05/01/2012