Engaging Interaction, Part TwoBoosting Participation             !   "      #        #    $!%&
What creative new methods are institutions using to engage alumnae/i?•    •    ••    •    ••    •    •
E N G A G I N G T H R O U G H A D VA N C E D S O C I A L M E D I A08/10/2011                          3
HOUSE SOCIAL NETWORK TRENDS#                              •    ()    *                + ,"                             •  ...
ADVANTAGES OF PRIVATE SOCIAL NETWORKS• 5                            (        )*        (                          &       ...
HOUSE SOCIAL NETWORKS                        •                                                %                           ...
FACILITATE ALUMNAE/I NETWORKING•                 %                      %• &               9                    %         ...
SHARE MORE, LEARN MORE, STICK AROUND LONGER•   .            8            9                     %;    •    •   &    •    • ...
CLASS AGENT SOLUTION
ALUMNI DIRECTORY
JOB BOARDS
CHAPTERS
TIPS FOR SUCCESS WITH (ANY) SOCIAL NETWORKING>          8)> $                        % > 3!>                              ...
ORGANIZATIONS UTILIZING PEER-TO-PEER FUNDRAISING
PEER-TO-PEER FUNDRAISING AND SOCIAL MEDIA
PEER-TO-PEER FUNDRAISING AND SOCIAL MEDIA
BENEFITS OF PEER-TO-PEER FUNDRAISING                                   C4                          %0                     ...
E N G A G I N G T H R O U G H A D VA N C E D       C O M M U N I C AT I O N08/10/2011                          20
%& "+       ,+     +   #   -".     ++ -/" " /                                             +    + . # ,0" / ,              ...
Most gifts are still coming through the mail        Distribution of All Gifts                  Distribution of New Donors ...
But more new donors are coming in online every year                 Trends in the Percent of Donors Giving Online         ...
…especially among younger donors                 !!   "   # $   %   &      (   (
Donors acquired online give larger gifts                                                                         Revenue p...
Donors acquired online give more over time                      Lifetim e Revenue per Original Donor                      ...
Donors acquired online who use multiple channels to giveare worth even more:                                      Lifetim ...
So what does it all mean?• &   @                     %               G       @                    %• &   @                ...
7    3 years4               8            4    "   )   *        +   (      (   (
$   ;FF   >   >   F&   F   # 2
FACTS ABOUT MOBILE• 11        8• 1            <                • 2                  A !1   8   <• )"    <                 ...
WHAT’S HOT WITH MOBILE7   9     3 5 57         7   9+   3 5 5/
DESIGNING FOR MOBILE DEVICES• 6              " )"            %      ?• B                   #   8• .       H           %I• ...
OSU BRAND/AFFINITY SURVEY•       %                )0                    %7            <           %@ &            >•      ...
OSU BRAND/AFFINITY SURVEY• 5        ;   • .   • .                          %                        %           %• 3      ...
POWER OF REBRANDING• &       ;<                    %•       ;&• 4    ;6             (J! *0  ( A *   JA   0      (        *
REBRANDING PROCESS• <           %  • 5                                                %            %                      ...
E N G A G I N G T H R O U G H A D VA N C E D W E B C O N T E N T08/10/2011                         39
OVERALL ONLINE GIVING TRENDS• AA                              E0• 3              E0            E0)"• 3                    ...
•   ;FF   %   >   >   F   F   8>
How do we engage the next generation of alumnae/i?• 6• 6• 6• 6•
THANK YOU!       A L L I S O N . VA N D I E S T @ B L A C K B A U D . C O M       @ AV D I E S T       843-625-326208/10/2...
Exercise  &                %       %   ;               %      7    &           %           5  $                0  .       ...
Engaging interaction part two
Engaging interaction part two
Engaging interaction part two
Engaging interaction part two
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Engaging interaction part two

  1. 1. Engaging Interaction, Part TwoBoosting Participation ! " # # $!%&
  2. 2. What creative new methods are institutions using to engage alumnae/i?• • •• • •• • •
  3. 3. E N G A G I N G T H R O U G H A D VA N C E D S O C I A L M E D I A08/10/2011 3
  4. 4. HOUSE SOCIAL NETWORK TRENDS# • () * + ," • - $ % % + , $ %! • . % / ( 1#2* "0 & • %) 5 4 3 4 + ,
  5. 5. ADVANTAGES OF PRIVATE SOCIAL NETWORKS• 5 ( )* ( & 2• 6 % 5 ) 8 • % & 63 1• 7
  6. 6. HOUSE SOCIAL NETWORKS • % / • 5 0 0 0 0 • 8 % % % %
  7. 7. FACILITATE ALUMNAE/I NETWORKING• % %• & 9 % 0 0 0• : % 0 ; • 0 0 % % • • 5
  8. 8. SHARE MORE, LEARN MORE, STICK AROUND LONGER• . 8 9 %; • • & • • . 3 • < • = •• 4 % % /
  9. 9. CLASS AGENT SOLUTION
  10. 10. ALUMNI DIRECTORY
  11. 11. JOB BOARDS
  12. 12. CHAPTERS
  13. 13. TIPS FOR SUCCESS WITH (ANY) SOCIAL NETWORKING> 8)> $ % > 3!> ?"> & %#> $ 9 %2> @?A> $1> B >
  14. 14. ORGANIZATIONS UTILIZING PEER-TO-PEER FUNDRAISING
  15. 15. PEER-TO-PEER FUNDRAISING AND SOCIAL MEDIA
  16. 16. PEER-TO-PEER FUNDRAISING AND SOCIAL MEDIA
  17. 17. BENEFITS OF PEER-TO-PEER FUNDRAISING C4 %0 C % / & 0 C. $ C7 CD / B & 5 C % % & % C 7 C. % %
  18. 18. E N G A G I N G T H R O U G H A D VA N C E D C O M M U N I C AT I O N08/10/2011 20
  19. 19. %& "+ ,+ + # -". ++ -/" " / + + . # ,0" / , + ),•4 "> # E> #•3 %•6 9 0• > > F
  20. 20. Most gifts are still coming through the mail Distribution of All Gifts Distribution of New Donors by Channel by Channel 2010 Medians 2010 Medians 79% 76% 16% 10% 11% 8% Online Mail Other Joined Joined Joined Offline Online by Mail by Other Offline !! " # $ % & ( (
  21. 21. But more new donors are coming in online every year Trends in the Percent of Donors Giving Online 2006-2010 Medians 16% 14% 12% 10% 9% 9% 7% 8% 6% 7% 5% 5% 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010 New Donors Multi-Year Donors All Donors !! " # $ % & ( (
  22. 22. …especially among younger donors !! " # $ % & ( (
  23. 23. Donors acquired online give larger gifts Revenue per New Donor by Age and Origin Channel Joined Online 2010 Medians Joined by Mail $66 $64 $61 $61 $62 $56 Revenue per New Donor $48 by Origin Channel $33 $33 $32 $34 2010 Medians $27 $31 $28 $62 18-24 25-34 35-44 45-54 55-64 65-74 75+ $32 Revenue per New Donor by Household Incom e and Origin Channel 2010 Medians Joined Online Joined by Mail $80 $69 $73 $65 $61 $55 Joined Online Joined by Mail $33 $37 $26 $27 $29 $24 Less than $25,001- $50,001- $75,001- $100,001- $145,001+ $25,000 $50,000 $75,000 $100,000 $145,000
  24. 24. Donors acquired online give more over time Lifetim e Revenue per Original Donor (All Origin Gift Levels) 2010 Medians Joined Online $197 Joined by Mail $158 $118 $72 $66 $51 Joined in 2007 Joined in 2008 Joined in 2009 !! " # $ % & ( (
  25. 25. Donors acquired online who use multiple channels to giveare worth even more: Lifetim e Revenue per Original Donor for Donors Acquired in 2007 2007-201 M edians 0 Donors Acquired Donors Acquired Online in 2007 by Mail in 2007 Including Online Gifts Only Including M ail Gifts Only Including A ll Giving Including A ll Giving $197 $169 $124 $84 $128 $72 $1 1 1 $62 $48 $93 $79 $32 $63 $55 $44 $30 2007 2008 2009 2010 2007 2008 2009 2010 • >"8 9 % • %1 44 23 5 6 !! " # $ % & ( (
  26. 26. So what does it all mean?• & @ % G @ %• & @ % G @ %• F G 9 % /
  27. 27. 7 3 years4 8 4 " ) * + ( ( (
  28. 28. $ ;FF > > F& F # 2
  29. 29. FACTS ABOUT MOBILE• 11 8• 1 < • 2 A !1 8 <• )" < %• "8 % " * * !
  30. 30. WHAT’S HOT WITH MOBILE7 9 3 5 57 7 9+ 3 5 5/
  31. 31. DESIGNING FOR MOBILE DEVICES• 6 " )" % ?• B # 8• . H %I• < H I• 6 0
  32. 32. OSU BRAND/AFFINITY SURVEY• % )0 %7 < %@ & >• ; • @ @ • @ % •
  33. 33. OSU BRAND/AFFINITY SURVEY• 5 ; • . • . % % %• 3 %;. %
  34. 34. POWER OF REBRANDING• & ;< %• ;&• 4 ;6 (J! *0 ( A * JA 0 ( *
  35. 35. REBRANDING PROCESS• < % • 5 % % 0 %@ % > • 7 0 % %0 % % %• & • % 8 % K • %K 7 % 0 %0 ? % >
  36. 36. E N G A G I N G T H R O U G H A D VA N C E D W E B C O N T E N T08/10/2011 39
  37. 37. OVERALL ONLINE GIVING TRENDS• AA E0• 3 E0 E0)"• 3 E 0
  38. 38. • ;FF % > > F F 8>
  39. 39. How do we engage the next generation of alumnae/i?• 6• 6• 6• 6•
  40. 40. THANK YOU! A L L I S O N . VA N D I E S T @ B L A C K B A U D . C O M @ AV D I E S T 843-625-326208/10/2011 44
  41. 41. Exercise & % % ; % 7 & % 5 $ 0 . % L

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