An introduction to SocialMedia for Small Businesses  Presentation Delivered to:          Eugene, OR
An Introduction to Social Media   Reaching out as a small business                    Caroline Cummings                   ...
Ubiquitous
The Evolution of the Web… Web 1.0               Web 2.0                   Web 3.0 get noise            make noise         ...
What is Social Media?             Social media supports the human             need for social interaction, using          ...
New Buzz                          changing the game!     “The customer is now a collaborator”  “One person can make change...
Examples of Social Media Toolsuser generated         Podcasting –and monitored          production andencyclopedia        ...
Differs from Traditional Media?                          …depends on interactions                          between people ...
For Brand Survival…Traditional Media            Social Media    Customer                   Collaborator     Talk to       ...
http://bit.ly/ComcastGuy                           Power of Social Media…
Ubiquitous
It’s import to listen online….  •   Monitor  •   Learn  •   Compare  •   Respondwww.google.com/alerts
Listen and respond…                         “Nice to see a                         large                         company  ...
CitizenMarketers
A New Breed of MarketersCitizen MarketersCustomer evangelists who generate media(primarily online) on behalf of products, ...
BuildingYour OnlineCommunity
1%
Tips for Gaining Citizen Marketers• Set the tone with 10• Reward them for promoting you (not with/$)• Be VERY transparent ...
Help people share how cool you are!
Another social networking site??!!http://bit.ly/Hyatt-GooglePlus
16 days to 10M users!            Ov              er                 2                     ye                       ar     ...
Why social media isimportant?
Deepen Brand Relationships Via Social Media                                              • 93% say a company              ...
Why Important?• Monitor your brand and reputation online• Monitor others brands/reputations• Interact with your consumers ...
bit.ly/Time-Spent-Online-infographic   Source: Go-Golf.com
How do Imeasure it?
Free tools for measuring social media•   Technorati (# of links, authority)•   Del.icio.us, Digg (quality and type of cove...
Trends…
Media Trends•   People have the power, not business•   Contextualized Internet experience (Web 3.0)•   Hyper-target market...
Recommendations
Tips for getting your feet wet…F ac e b o o k P ag e fo r yo u r b u s i n e s s T w e e t. I f u s e c o m p an y lo g o ...
Why Linkedin?• It’s expected!• Repository for your online resume   • Solicit recommendations• Recruit employees, contracto...
Build your reputation…
Content   Real Estate#1                 #2
Make a Plan!  research it    follow it  measure it   adjust it       ….
Schedule time to engage, share and            respond – it’s a MUST!
o ok                  b     de osvi             videos                         b lo g
Have Fun!                q&a Caroline Cummingscarolineineugene@gmail.com
Social Media for Small Business
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Social Media for Small Business

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Social Media for Small Business

  1. 1. An introduction to SocialMedia for Small Businesses Presentation Delivered to: Eugene, OR
  2. 2. An Introduction to Social Media Reaching out as a small business Caroline Cummings carolineineugene@gmail.com
  3. 3. Ubiquitous
  4. 4. The Evolution of the Web… Web 1.0 Web 2.0 Web 3.0 get noise make noise filter noise• read content • user generated • contextual info• paid content • interactivity/sharing • less clutter• move to digital • connectivity • ads as content• static sites • pull content/free • …TBD…• push content • social networking• eCommerce • streaming audio • streaming video
  5. 5. What is Social Media? Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). social interaction pictures audiotechnology -- build shared meaning -- words video
  6. 6. New Buzz changing the game! “The customer is now a collaborator” “One person can make change – quickly!”“Traditional TV attracts watchers, online video (and sites like Hulu) attracts users” “Forget ‘campaign’ – think ‘content’”
  7. 7. Examples of Social Media Toolsuser generated Podcasting –and monitored production andencyclopedia distribution video sharing/ presentation social networking/ sharing business networkingblogging tools photo sharing social news /microblogging social bookmarking sites
  8. 8. Differs from Traditional Media? …depends on interactions between people as the discussion and integration of words building shared meaning. …it’s not finite… technology is the conduitSource: Wikipedia
  9. 9. For Brand Survival…Traditional Media Social Media Customer Collaborator Talk to Talk with Selling SharingVoice = Company Voice = Citizen More expensiveProf media outlets VS Less expensive User generated content Push marketing Pull marketing Broader market Targeted markets Static content Evolving content Short lived Long life One-sided Multiple opinions
  10. 10. http://bit.ly/ComcastGuy Power of Social Media…
  11. 11. Ubiquitous
  12. 12. It’s import to listen online…. • Monitor • Learn • Compare • Respondwww.google.com/alerts
  13. 13. Listen and respond… “Nice to see a large company listening.”www.twilert.com
  14. 14. CitizenMarketers
  15. 15. A New Breed of MarketersCitizen MarketersCustomer evangelists who generate media(primarily online) on behalf of products, services,companies, or people who generate inspiration.
  16. 16. BuildingYour OnlineCommunity
  17. 17. 1%
  18. 18. Tips for Gaining Citizen Marketers• Set the tone with 10• Reward them for promoting you (not with/$)• Be VERY transparent – must be authentic! Treat them like Kings & Queens• Provide them with a tool kit – share goals, widgets, discount codes, product samples…• Be attentive to their needs (respond quickly)• Treat them as part of your Team• ALIRT: Ask – Listen – Implement – Respond - Thank
  19. 19. Help people share how cool you are!
  20. 20. Another social networking site??!!http://bit.ly/Hyatt-GooglePlus
  21. 21. 16 days to 10M users! Ov er 2 ye ar s
  22. 22. Why social media isimportant?
  23. 23. Deepen Brand Relationships Via Social Media • 93% say a company should have presence in social media • 85% say a company Will should use it to interact Work w/them 4 Free! • Almost 60% of Americans interact with a brand on a social media site • 56% feel a stronger connection to brands when Sept 08 use social mediastrategy and communications agency
  24. 24. Why Important?• Monitor your brand and reputation online• Monitor others brands/reputations• Interact with your consumers – Transparency is paramount!• Expand your reach• Track ROI better• Because the Internet is where exchange happens!
  25. 25. bit.ly/Time-Spent-Online-infographic Source: Go-Golf.com
  26. 26. How do Imeasure it?
  27. 27. Free tools for measuring social media• Technorati (# of links, authority)• Del.icio.us, Digg (quality and type of coverage)• Google Analytics (site statistics)• Flickr (photo views)• Bit.ly (tracking links)• Feedburner (subscribers)• Google Blog Search (what citizens are saying)• Yahoo Pipes (manage RSS)• Compete, Alexa (traffic)• Quantcast (types of users, ratings, demographics)• ….. So many more!
  28. 28. Trends…
  29. 29. Media Trends• People have the power, not business• Contextualized Internet experience (Web 3.0)• Hyper-target marketing (1-1 marketing)• Interactive viewing experiences (Hulu)• Mobile technologies• Ads as content• Newspapers embracing Citizen Journalists• Gaming and advertising• Quality, not quantity (un-friending) – Dilution of “Like” and “Follow”
  30. 30. Recommendations
  31. 31. Tips for getting your feet wet…F ac e b o o k P ag e fo r yo u r b u s i n e s s T w e e t. I f u s e c o m p an y lo g o as p ro fi le p i c , i n d e s c ri p ti o n m e n ti o n : tw e e ts b y @ i am c aro li n a M U S T h ave a L i n k e d i n p ro fi le C re ate p ro fi le fo r yo u r c o m p an yB lo g ab o u t p as s i o n N O T p ro d u c ts
  32. 32. Why Linkedin?• It’s expected!• Repository for your online resume • Solicit recommendations• Recruit employees, contractors• Get recruited• Positioning (ask/answer questions)• Expand your professional network (3 degrees)• Engage with customers and industry experts• Start and join groups relevant to your industry• Good at Web 3.0 (send news specific to you)• Integrate Twitter, Slideshare, etc…
  33. 33. Build your reputation…
  34. 34. Content Real Estate#1 #2
  35. 35. Make a Plan! research it follow it measure it adjust it ….
  36. 36. Schedule time to engage, share and respond – it’s a MUST!
  37. 37. o ok b de osvi videos b lo g
  38. 38. Have Fun! q&a Caroline Cummingscarolineineugene@gmail.com

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