Goals Should Drive Social Media

Social
Driving Social Media With Goals at the Helm
socialmedia-bootcamp.com

Goals
Drive
Social
Media

What do you want to achieve?
Launch product X by X date
Break into market X by X date
Increase sales by X% by X date
Partner with X to increase X
Better position X product in X market
Improve the perception of our brand in market X
………

Ask yourself…

Who is my customer?
Where are they?
Do they know me?
What do they want?
How do I know?
Can I reach them?
Do they care?

Build an Off-line Community

Ask
Listen
Implement
Respond
Thank
A-L-I-R-T

Constant Feedback

Engage Online

Content
Social Media

Goodwill of Greater Washington

Market:

Young professional women who love vintage & inexpensive fashion

Goodwill of Greater Washington
Goals:
Intelligently raise its brand
Educate new communities about its mission
Create new sources of income
- Metro region effort
- Charitable organization

Social Media Tools

Traditional Tools
Direct Mail
Flyer distribution
In-store signage

Early Results (90 days)
Blog:
600 readers/week
25% retention rate
3% conversion (online shoppers)
Reasons:
Reaching a hard to reach demographic (W = 18-24 yrs)
Not “advertising”- creating a conversation.
Being transparent
Building trust among young professional women
Sharing vintage and contemporary fashion tips

Empowering their market

What are your “top 3” goals?

Now you can choose which social media tools are best for you and your business…Don’t skip this important step!socialmedia-bootcamp.com

Social
Driving Social Media With Goals at the Helm
socialmedia-bootcamp.com