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Goals Should Drive Social Media

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This is a presentation I delivered at the Social Media Boot Camp on Oct 29-30 at Lane Community College's Center for Meeting & Learning. It's emphasizes the importance of creating goals BEFORE you …

This is a presentation I delivered at the Social Media Boot Camp on Oct 29-30 at Lane Community College's Center for Meeting & Learning. It's emphasizes the importance of creating goals BEFORE you jump into the social media sea - it's your goals that should drive social media, not the other way around!

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Transcript

  • 1. Social
    Driving Social Media With Goals at the Helm
    socialmedia-bootcamp.com
  • 2. Goals
    Drive
    Social
    Media
  • 3. What do you want to achieve?
    Launch product X by X date
    Break into market X by X date
    Increase sales by X% by X date
    Partner with X to increase X
    Better position X product in X market
    Improve the perception of our brand in market X
    ………
  • 4. Ask yourself…
    • Who is my customer?
    • 5. Where are they?
    • 6. Do they know me?
    • 7. What do they want?
    • 8. How do I know?
    • 9. Can I reach them?
    • 10. Do they care?
  • Build an Off-line Community
  • 11. Ask
    Listen
    Implement
    Respond
    Thank
    A-L-I-R-T
  • 12. Constant Feedback
  • 13. Engage Online
  • 14. Content
    Social Media
  • 15. Goodwill of Greater Washington
  • 16. Market:
    • Young professional women who love vintage & inexpensive fashion
    Goodwill of Greater Washington
    Goals:
    Intelligently raise its brand
    Educate new communities about its mission
    Create new sources of income
    - Metro region effort
    - Charitable organization
  • 17. Social Media Tools
  • 18. Traditional Tools
    Direct Mail
    Flyer distribution
    In-store signage
  • 19. Early Results (90 days)
    Blog:
    600 readers/week
    25% retention rate
    3% conversion (online shoppers)
    Reasons:
    Reaching a hard to reach demographic (W = 18-24 yrs)
    Not “advertising”- creating a conversation.
    Being transparent
    Building trust among young professional women
    Sharing vintage and contemporary fashion tips
  • 20. Empowering their market
  • 21. What are your “top 3” goals?
  • 22. Now you can choose which social media tools are best for you and your business…Don’t skip this important step!socialmedia-bootcamp.com
  • 23. Social
    Driving Social Media With Goals at the Helm
    socialmedia-bootcamp.com

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