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Caroline Cummings<br />socialmedia-bootcamp.com<br />carolineineugene@gmail.com<br />Authentic Self <br />Promotion<br />O...
“We do the exact same job and he earns $100,000 to my $80,000…”<br />
In 2005, women under 25 working full-time earned 93.2% of men's salaries <br />Compared to those25 and older, who earned 7...
What is Self Promotion?<br />Working hard = self promotion?<br />Dedication to your job/clients?<br />Working long hours?<...
“Using your influence, skills and powers of persuasion to gain support and to get people to do what you want them to do”<b...
Self Promotion <br />= Public Relations<br />= Marketing<br />= Sales<br />= Social Media<br />= Part of doing biz<br />= ...
Self Promotion is Character Building<br />Unleashing your inner hero!<br />Stepping out of your comfort zone<br />Asking f...
How do I self promote authentically??<br />
Know what your end goal is first<br />Make a self promotion plan<br />What do you want to be known for and why?<br />Be a ...
Why we don’t self promote…<br />We never learned how to<br />We don’t think we know how to<br />It’s not “lady-like”<br />...
Examples of…<br />Self Promotion<br />
Craft Your Bio Accordingly<br />My bio #1<br />My bio #2<br />My bio #3<br />
The Art of Self Introductions…<br />
The Entrepreneur<br />The Advocate<br />The Life of the Party!<br />The Philanthropist<br />
Mommy CEO<br />Creative Writer<br />The Observer<br />The Investor<br />
Join Groups – Start Groups<br />
Get a “Promo Buddy”<br />
Deliver presentations<br />Topic of Passion<br />Use Images<br />Tailor It<br />Prospect It<br />Engage Audience<br />Empo...
Submit Press Releases<br />
What’s News? Who Cares?<br />Significant client/hire<br />Client’s successes<br />New location<br />Events<br />Awards<br ...
Examples of <br />On-Line<br />Self <br />Promotion…<br />
Solicit Recommendations…<br />
Tweet Your Events, News & Successes…<br />
Leverage your successes to promote something interesting or important to you<br />
Post Your Events, News & Successes…<br />
Create a “Top 10” List<br />Most popular…<br />Fastest growing…<br />Didn’t know…<br />Interesting…<br />Why to…<br />Why ...
Blogging = Self Promotion<br />
Self Promotion is Also Giving Others Tools To  share the good things you have done, can do and are doing…<br />
Gather Citizen Marketers<br />Customer evangelists who generate media (primarily online) on behalf of products, services, ...
www.thethinkblog.com<br />
Self Promotion Tool Kit<br />Write a ‘Self Promotion Plan” – where, when, why, and how<br />Physical collateral (biz cards...
“If you can’t say it to yourself when you’re alone, you’re not going to be able to say it in front of another person.”<br ...
Go ahead – venture out onto the skinny branches of life...<br />It’s where opportunities lie, fun and excitement exists, a...
Believe you deserve it!<br />
Mentoring is Magic!<br />
Caroline Cummings<br />socialmedia-bootcamp.com<br />carolineineugene@gmail.com<br />Authentic Self <br />Promotion<br />D...
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Authentic Self Promotion for Women (on- and off-line)

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This presentation addresses why women don’t self promote as much as we should – including strategies for incorporating self promotion into our daily lives, as well as practical tools for engaging in authentic self promotion both on- and off-line.

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  • I saw this presentation live and I am recommending it to all of my friends. The main reason I haven't been self-promoting is that I didn't know what self-promotion was. Caroline's presentation gave me some practical steps I can take to grow my self-confidence and my career. Self-promotion isn't 'shameless', it's absolutely necessary for every successful business woman!
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  • Great Presentation today at WBN Eugene. I really enjoyed it! Cherie Gregory Net Visibility Group and ACN Independent Representative.
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  • One is that older women are factored into the wage gap equation, and many of these women from an older generation work in jobs still subject to the attitudes and conditions of the past.(up from 61 cents in 1960)Equal Pay Act, June 10, 1963 (Kennedy)Lily Ledbetter Fair Pay Restoration Act, 2009 (Obama)which allows victims of pay discrimination to file a complaint with the government against their employer within 180 days of their last paycheck. Previously, victims were only allowed 180 days from the date of the first unfair paycheck. This Act is named after a former employee of Goodyear who alleged that she was paid 15-40 percent less than her male counterparts, which was later found to be accurate. President Obama has vowed to reduce the wage gap between the genders:
  • Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. 15 Fortune 500 companies have women CEOs (3%)28 Fortune 1000 companies have women CEOs (less than 3%)
  • Transcript of "Authentic Self Promotion for Women (on- and off-line)"

    1. 1. Caroline Cummings<br />socialmedia-bootcamp.com<br />carolineineugene@gmail.com<br />Authentic Self <br />Promotion<br />On- and Off-line<br />
    2. 2.
    3. 3. “We do the exact same job and he earns $100,000 to my $80,000…”<br />
    4. 4. In 2005, women under 25 working full-time earned 93.2% of men's salaries <br />Compared to those25 and older, who earned 79.4% of men's salaries <br />
    5. 5.
    6. 6. What is Self Promotion?<br />Working hard = self promotion?<br />Dedication to your job/clients?<br />Working long hours?<br />Taking the lead to let others know about<br />the good things you have done, can do and<br />are doing?<br />Ronna Lichtenberg, author of <br />Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed<br />
    7. 7. “Using your influence, skills and powers of persuasion to gain support and to get people to do what you want them to do”<br />
    8. 8. Self Promotion <br />= Public Relations<br />= Marketing<br />= Sales<br />= Social Media<br />= Part of doing biz<br />= Makes $$$<br />= Fun!<br />
    9. 9. Self Promotion is Character Building<br />Unleashing your inner hero!<br />Stepping out of your comfort zone<br />Asking for a raise/promotion/job<br />Stepping up to take the lead<br />Admitting when you’re wrong<br />Volunteering in your community<br />Sharing your successes<br />Speaking up for yourself and others<br />Image Source: jupiterjenkins.com/blog2/?p=923<br />
    10. 10. How do I self promote authentically??<br />
    11. 11. Know what your end goal is first<br />Make a self promotion plan<br />What do you want to be known for and why?<br />Be a conversation starter<br />Show interest in others<br />Give value (sell without selling)<br />Promote others by using your talents/expertise<br />Thoughtful and sensitive in delivery<br />Breathe! Pause! Smile! Eye Contact!<br />
    12. 12. Why we don’t self promote…<br />We never learned how to<br />We don’t think we know how to<br />It’s not “lady-like”<br />It’s not my style<br />Accusations of conceit<br />It’s “shameless”<br />We’re too embarrassed <br />It’s too stressful<br />We’ll sell ourselves short<br />We’ll oversell ourselves<br />
    13. 13. Examples of…<br />Self Promotion<br />
    14. 14. Craft Your Bio Accordingly<br />My bio #1<br />My bio #2<br />My bio #3<br />
    15. 15. The Art of Self Introductions…<br />
    16. 16. The Entrepreneur<br />The Advocate<br />The Life of the Party!<br />The Philanthropist<br />
    17. 17. Mommy CEO<br />Creative Writer<br />The Observer<br />The Investor<br />
    18. 18. Join Groups – Start Groups<br />
    19. 19. Get a “Promo Buddy”<br />
    20. 20. Deliver presentations<br />Topic of Passion<br />Use Images<br />Tailor It<br />Prospect It<br />Engage Audience<br />Empower Audience<br />Tell Stories<br />Your Ask?<br />
    21. 21. Submit Press Releases<br />
    22. 22. What’s News? Who Cares?<br />Significant client/hire<br />Client’s successes<br />New location<br />Events<br />Awards<br />Honorable mention <br />New products<br />New partner<br />…………..<br />
    23. 23. Examples of <br />On-Line<br />Self <br />Promotion…<br />
    24. 24. Solicit Recommendations…<br />
    25. 25. Tweet Your Events, News & Successes…<br />
    26. 26. Leverage your successes to promote something interesting or important to you<br />
    27. 27. Post Your Events, News & Successes…<br />
    28. 28. Create a “Top 10” List<br />Most popular…<br />Fastest growing…<br />Didn’t know…<br />Interesting…<br />Why to…<br />Why not to…<br />Places to visit…<br />……………<br />Image Credit: www.cbs.com/latenight/lateshow/<br />
    29. 29. Blogging = Self Promotion<br />
    30. 30. Self Promotion is Also Giving Others Tools To share the good things you have done, can do and are doing…<br />
    31. 31. Gather Citizen Marketers<br />Customer evangelists who generate media (primarily online) on behalf of products, services, companies, or people who generate inspiration.<br />
    32. 32. www.thethinkblog.com<br />
    33. 33. Self Promotion Tool Kit<br />Write a ‘Self Promotion Plan” – where, when, why, and how<br />Physical collateral (biz cards, product samples, etc.)<br />Find “Promo Buddies”<br />Gather 10 Citizen Marketers<br />Develop a Personal Media Kit <br />Bio, testimonials, fact sheet, blog, etc…<br />A “Top 10” presentation<br />Linkedin account (100% rule – all business)<br />A blog (100% rule – all informational)<br />Facebook account (80/20 rule)<br />Twitter account (50/50 rule)<br />
    34. 34.
    35. 35. “If you can’t say it to yourself when you’re alone, you’re not going to be able to say it in front of another person.”<br />-Whitney Snell<br />OSU Freshman<br />Rock Star!<br />
    36. 36. Go ahead – venture out onto the skinny branches of life...<br />It’s where opportunities lie, fun and excitement exists, and where growth happens…<br />
    37. 37. Believe you deserve it!<br />
    38. 38. Mentoring is Magic!<br />
    39. 39. Caroline Cummings<br />socialmedia-bootcamp.com<br />carolineineugene@gmail.com<br />Authentic Self <br />Promotion<br />Discussion Time!<br />
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