Authentic Self Promotion for Women (on- and off-line)

Caroline Cummings
socialmedia-bootcamp.com
carolineineugene@gmail.com
Authentic Self
Promotion
On- and Off-line

“We do the exact same job and he earns $100,000 to my $80,000…”

In 2005, women under 25 working full-time earned 93.2% of men's salaries
Compared to those25 and older, who earned 79.4% of men's salaries

What is Self Promotion?
Working hard = self promotion?
Dedication to your job/clients?
Working long hours?
Taking the lead to let others know about
the good things you have done, can do and
are doing?
Ronna Lichtenberg, author of
Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed

“Using your influence, skills and powers of persuasion to gain support and to get people to do what you want them to do”

Self Promotion
= Public Relations
= Marketing
= Sales
= Social Media
= Part of doing biz
= Makes $$$
= Fun!

Self Promotion is Character Building
Unleashing your inner hero!
Stepping out of your comfort zone
Asking for a raise/promotion/job
Stepping up to take the lead
Admitting when you’re wrong
Volunteering in your community
Sharing your successes
Speaking up for yourself and others
Image Source: jupiterjenkins.com/blog2/?p=923

How do I self promote authentically??

Know what your end goal is first
Make a self promotion plan
What do you want to be known for and why?
Be a conversation starter
Show interest in others
Give value (sell without selling)
Promote others by using your talents/expertise
Thoughtful and sensitive in delivery
Breathe! Pause! Smile! Eye Contact!

Why we don’t self promote…
We never learned how to
We don’t think we know how to
It’s not “lady-like”
It’s not my style
Accusations of conceit
It’s “shameless”
We’re too embarrassed
It’s too stressful
We’ll sell ourselves short
We’ll oversell ourselves

Examples of…
Self Promotion

Craft Your Bio Accordingly
My bio #1
My bio #2
My bio #3

The Art of Self Introductions…

The Entrepreneur
The Advocate
The Life of the Party!
The Philanthropist

Mommy CEO
Creative Writer
The Observer
The Investor

Join Groups – Start Groups

Get a “Promo Buddy”

Deliver presentations
Topic of Passion
Use Images
Tailor It
Prospect It
Engage Audience
Empower Audience
Tell Stories
Your Ask?

Submit Press Releases

What’s News? Who Cares?
Significant client/hire
Client’s successes
New location
Events
Awards
Honorable mention
New products
New partner
…………..

Examples of
On-Line
Self
Promotion…

Solicit Recommendations…

Tweet Your Events, News & Successes…

Leverage your successes to promote something interesting or important to you

Post Your Events, News & Successes…

Create a “Top 10” List
Most popular…
Fastest growing…
Didn’t know…
Interesting…
Why to…
Why not to…
Places to visit…
……………
Image Credit: www.cbs.com/latenight/lateshow/

Blogging = Self Promotion

Self Promotion is Also Giving Others Tools To share the good things you have done, can do and are doing…

Gather Citizen Marketers
Customer evangelists who generate media (primarily online) on behalf of products, services, companies, or people who generate inspiration.

www.thethinkblog.com

Self Promotion Tool Kit
Write a ‘Self Promotion Plan” – where, when, why, and how
Physical collateral (biz cards, product samples, etc.)
Find “Promo Buddies”
Gather 10 Citizen Marketers
Develop a Personal Media Kit
Bio, testimonials, fact sheet, blog, etc…
A “Top 10” presentation
Linkedin account (100% rule – all business)
A blog (100% rule – all informational)
Facebook account (80/20 rule)
Twitter account (50/50 rule)

“If you can’t say it to yourself when you’re alone, you’re not going to be able to say it in front of another person.”
-Whitney Snell
OSU Freshman
Rock Star!

Go ahead – venture out onto the skinny branches of life...
It’s where opportunities lie, fun and excitement exists, and where growth happens…

Believe you deserve it!

Mentoring is Magic!

Caroline Cummings
socialmedia-bootcamp.com
carolineineugene@gmail.com
Authentic Self
Promotion
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Authentic Self Promotion for Women (on- and off-line)

by Caroline Cummings on Mar 25, 2010

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