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Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
Welcome to Social Media (Tech Entrepreneurs Week 2011)
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Welcome to Social Media (Tech Entrepreneurs Week 2011)

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Delivered at London Tech Entrepreneurs Week 2011

Delivered at London Tech Entrepreneurs Week 2011

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  • Transcript

    • 1. WELCOME TOSOCIAL MEDIA
    • 2. THE HASHTAG IS#TEW2011@TechEntrepWeek@CarolineBosher(Please feel free to tweet throughout this session)
    • 3. The worlds largest independent PR Agency, with over 4000 people in 54 offices worldwide.Edelman Digital is the world’s first and largest global social agency.
    • 4. SOCIAL MEDIA!What is it?Why bother?Where the magic happensDo’s and DontsFuture gazing
    • 5. WHAT IS IT?Wikipedia says:‘a group of Internet-based applicationsthat build on the ideological andtechnological foundations of Web 2.0,and that allow the creation andexchange of user-generated content’
    • 6. SOCIAL MEDIA IS AREVOLUTION
    • 7. Media Cloverleaf
    • 8. Ready?
    • 9. SOCIAL MEDIA IS ABOUTSTORYTELLING
    • 10. Great uses of Social Media # 1Build Awareness
    • 11. ‘LED Revolution’Promote thebenefits of LEDtechnologyVisitors submitbad lightingphotosEncourages fanson Facebook andTwitter to “BreakYour FlorescentShackles!”
    • 12. Great uses of Social Media # 2Loyalty &Retention
    • 13. Registrationoccurs onFacebook pageCheck-in at aJetBlue airportlocation with amobileEarn rewardpoints andbadgesBonus if acompanion is‘tagged’
    • 14. Great uses of Social Media # 3Influence purchaseintent
    • 15. 56% of consumers said they are more likely torecommend a brand to a friend after becoming a fan on Facebook 51% of consumers said they are more likely to buy a product since becoming a fan on Facebook
    • 16. Receive discount codes for Dell products Generated US$6.5 million in revenue!
    • 17. Great uses of Social Media # 4Customer Service
    • 18. @comcastcaresInternet and cable companySocial customer service ischanging the company culture Developed new infrastructure to learn from customer experience
    • 19. Great uses of Social Media # 5Drive traffic &footfall
    • 20. Drive to campaignDrive to competitionentryDrive to voucherredemption (datacapture)Drive to websiteDrive to storeDrive to event
    • 21. Great uses of Social Media # 6Market Research
    • 22. A Big Society survey wassent out across TwitterA different opinion leaderwas asked to retweet iteach dayOver 400 responsesCoverage on BBC PoliticsShow, Metro, TheGuardian
    • 23. Great uses of Social Media # 7Recruitment
    • 24. CH2M HILLrecruit forspecialist jobsgloballyChallenged bylow qualitycandidatesand limitedniche jobboards Using a combination of LinkedIn, Twitter and Facebook to target and attract great candidates
    • 25. Recruitment =Matchmaking
    • 26. Great uses of Social Media # 8Discoverability(Search)
    • 27. Do you know what your fans want?(you could ask them)
    • 28. WHY IS SUCCESS SODIFFICULT?
    • 29. WHERE THEMAGIC HAPPENS
    • 30. Where the magic happens # 1Facebook
    • 31. More than 350 million activeusers access Facebookthrough their mobile devices
    • 32. Is Facebook right for yourbusiness?It depends on your individual businessobjectives, who you’re trying to reach and yourresources.Facebook is great place to ‘house’ yourcommunity (and to display images)
    • 33. Visit BritainMarketingcampaign onFacebook and atimely appFans predictedand invitedfriends to predictand share42,000 new fansin a day
    • 34. Visit BritainHave a ‘fan gate’Give fans a rangeof things to doand a reason tocome backA reason to sharecontent and invitefriends is evenbetter!
    • 35. Cisco (230k fans)Dedicate tab forcustomer supportSuper Fan spotlightCisco Enterprise tabwith rich mediacontent and twitterfeedList events,seminars, webcasts
    • 36. The Skittles phenomenonPerfect match of tone of voice with brandIf your organisation could talk, what is the tone ofvoice?Underlying all communications will be a singlepersonality with distinctive way of speaking
    • 37. Where the magic happens # 2Twitter
    • 38. Twitter is good for buildingawareness, driving traffic andextending reachFantastic for ‘instantaneous’conversation and you can talkto anyoneCompetitions
    • 39. Where the magic happens # 3LinkedIn
    • 40. CH2M HILLLinkedInCompany page (23kfollowers)Dedicated careerstabJob listingsCustomised contentJob search
    • 41. CH2M HILLAdvertise onLinkedIn to currentemployeesDedicated web pageHighly qualifiedtraffic
    • 42. Where the magic happens # 4Google+
    • 43. Where the magic happens # 5Foursquare
    • 44. Well over 7 million check-insBadges are collectedMayorships are rewardedGreat if you have a physicallocation
    • 45. Foursquare (specials and tips)
    • 46. Types of SpecialsNewbie Special: great for attracting new customersSpecial: great for attracting new customersFriends Special: rewards friends for checking in somewhere togetherFlash Special: a time sensitive, limited quantity specialSwarm Special: rewards large groups of users for visiting a venue all at onceCheck-In Special: unlocks a special every time a user checks in, rewarding repeat visitorsLoyalty Special: a digital version of the classic loyalty cardMayor Special: rewards your single most loyal customer (the Mayor)
    • 47. Worth a mentionSlideShareYouTubeVimeoDelicious
    • 48. THEDO’S AND DON’TS
    • 49. DON’TS
    • 50. Don’t # 1Try to doeverything at once
    • 51. Don’t # 2Use the wrongtone of voice
    • 52. Don’t # 3Lie(or post a statementwithout checking thefacts)
    • 53. Don’t # 4Drink and post(and check what accountyou’re logged into!)
    • 54. Don’t # 5Ignore yourcustomers
    • 55. Don’t # 6Forget legal
    • 56. Don’t # 7Spam people
    • 57. DO’S
    • 58. Do # 1KISS
    • 59. Do # 2Add value
    • 60. Use TweetScan to findkeywords and engageRetweet relevant tweetsTweet industry news,events, links to blogsCrowdsource ideasCustomer serviceSeen as expertsBrand awarenessCustomer satisfaction
    • 61. Do # 3Identify yourresources
    • 62. Do # 4Have a strategy
    • 63. Step 1:Set your objectives and set up an account (reserve your name)Listen , observe othersAdd your social links to emails, business cards, websiteStep 2:Follow lots of great people and retweet (add value)Begin to post contentExperimentDiscover your voice and online personalityStep 3:Start to look at other platformsResearch what is working with for competitors / in other industriesEngage in conversation (add value)Start to integrate platforms
    • 64. Do # 5Fully integrate
    • 65. Do # 6Develop SocialMedia Guidelines
    • 66. Do # 7Find your ROIformula
    • 67. Do # 8Consider crisismanagement
    • 68. Do # 9Have a contentplan
    • 69. Do # 10Use Facebook’stargeting feature
    • 70. Do #11Use aggregators
    • 71. InbuiltanalyticsSchedulingsystemEasily view listsPost to Twitter,Facebook etcsimultaneouslySave time
    • 72. Do # 12Do Social Mediaon your mobile
    • 73. Do # 13Measure and trackEVERYTHING
    • 74. Do # 14Be boldBe braveHave fun
    • 75. FUTURE GAZING
    • 76. 2012 Key Digital Marketing Trends • Local is the New Global - We are moving towards an era of real-time need for information relevant to where we are. Location based services will grow. • Growth of NFC and QR Codes - More services and mobile devices with NFC chips will be released paving way to the new era of “tap & pay” commerce. • Social commerce will become popular on mobile devices – New era of e-commerce, purchase directly from your Facebook account. With the introduction of Facebook’s mobile platform social commerce will become popular on mobile devices. • Multi-channel marketing – increased integrated marketing with social media at the heart • More than half of social networking sites’ usage will be on mobile devices - Social media happens in real time & people share content when it’s happening! As more people get smartphones and tablets, sharing content will move towards mobile devices.
    • 77. QR CodesApp on mobile to scancodesDrive directly to Facebook,website, voucher, video,exclusive content, productdemo or serviceinformation
    • 78. Let the store come to the people!
    • 79. BlipprApp that enablesimages to act like aQR codeEnables interaction
    • 80. HeinzF-commerceUsed technical glitch togain mainstream PR
    • 81. POTENTIALLYHELPFUL STUFF
    • 82. Edelman DigitalMashableDigital FigaroSocial Media ExaminerEconsultancyAllfacebook.comTED.comAlltopFacebook’s Good Practise Guide50 Ideas on using Twitter for Business
    • 83. Thanks!Caroline Bosherwww.carolinebosher.com@carolinebosher

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