Oxfam social media & blogging

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Oxfam social media & blogging

  1. 1. social media @carolinebeavonwhat is social mediaa series of online tools that let people communicate and share contentmost well known - FacebookMyspace was big a few years agotwitter is smaller but stil importantnow fully integrated into corporate marketing strategy ... companies use these.
  2. 2. why social media? its where your audience are it acts as a mailing list its a new way to communicate it gives your company a human voice your followers will promote you by sharingits where your audience are66% of brits are on Facebook16% on twitterthey have become, for many, an acceptable form of interactionit acts as a mailing listif people follow you on twitter or facebook they will receive yourupdates ...its a new way to communicateas the public can easily resond and share your updates - they aremore likley to do soit gives your company a human voicewe respond to people better than company names or buildingsso giving your company a human face online can head off all kindsof issues
  3. 3. London Midlands trains have people who monitor twitter andrespond to complaints and issues strai8ghty awayheads off issuesplus they use it to spread the word about delaysyour followers will promote you by sharingif a follower likes your content - they can easilyshare it to theirfriends - free promotion
  4. 4. mentioned facebook and twitterso many other social networks - niche ones, ones for video, audio pictures ...
  5. 5. MICROBLOGGING facebook twitterfocus on the big onesFacebook - 66% of brits are on FacebookTwitter 16% - a lot of media types.How do they workaccessed through website, phone app or desktop programFacebook - pages vs profileswhat this means for followers and friendsTwittera lot of people tweeting all over the worldyou cant read the public stream - it just updates too quickly and would belike trying to listen to every conversation at a partyinstead you create your world within that conversation> search
  6. 6. > follow people that interest you> have conversations> send private messages> follow hashtagsa way of accessing storiesSo how this can help you promote your work> search for people that are interested in oxfam> have conversations with supporters> develop and promote hashtags to promote your events or campaigns> use current hashtags top get involved in the conversation
  7. 7. MICROBLOGGING facebook twitterfocus on the big onesFacebook - 66% of brits are on FacebookTwitter 16% - a lot of media types.How do they workaccessed through website, phone app or desktop programFacebook - pages vs profileswhat this means for followers and friendsTwittera lot of people tweeting all over the worldyou cant read the public stream - it just updates too quickly and would belike trying to listen to every conversation at a partyinstead you create your world within that conversation
  8. 8. > search> follow people that interest you> have conversations> send private messages> follow hashtagsa way of accessing storiesSo how this can help you promote your work> search for people that are interested in oxfam> have conversations with supporters> develop and promote hashtags to promote your events or campaigns> use current hashtags top get involved in the conversationyou can mention people in tweets so they see the message ,, ,and may share it (egAGe Uk example)
  9. 9. contacts●you●colleagues●friends / family●people/organisations youve worked with●local reporters / newspapers / bloggers●other branches/national●other charities●mailing lists●promotional material●social media search remember - its not about big numbers
  10. 10. contentspecial eventsadvertise event / invite peoplecommentary on whats happeningcomment on news storiesspecial people you meetday to daywhat your job involves - some people care!updates on projects / fundraising totalsroles in the officefunny things that happenTHINK - is it interesting or useful?
  11. 11. conversationneeds to be ongoing - not once a weeklisten - dont just broadcaststart discussionsrespond to people - even just a thank you!Try not to cross-post (same on Twitter and FB)
  12. 12. tech and toolsTo update:laptop w/internet connectionmobile phoneTo listen:email notificationsmobile notificationsBoxcar (monitors email, Twitter and Facebook)
  13. 13. VIDEO Youtube Vimeo
  14. 14. IMAGES/PICTURESFlickrInstagramPinterestPolyvore
  15. 15. audio / MUSIC aUDIOBOOsOUNDCLOUD LAST.FM Spotify
  16. 16. Linkedin
  17. 17. locational Foursquare Facebook places Yelp
  18. 18. BLOGGINGMore on this in the next sessionWordpressBloggerPosterousTumblr
  19. 19. any questions?
  20. 20. What is a blog?comes frolm web logstarted out in mid 90s as an online public diary for techie types to talk about their workevolved over time and became a way for people to talk about their lives, their nicheintereststhen they became corporateas social media grew - companies realised that the public liked the human insight .. .conversational style and relaxed - not hard messagesblogs for all kinds of subjects - sport, politics. music and local areashyperlocal bloggers - people who cover a very small geographic area - ie JewelleryQuarter or Digbethstyle: depends - some are formal (newspaper style) others are more casuala blog post - can be as long or as short as you want - could be a few lines, could bepages long(more on style in a sec)
  21. 21. why blog? shows your organisation is human more casual than a official website feels "behind the scenes" - privileged lets you show your expertise in your field gives you more space to explain its freecomes frolm web logstarted out as an online public diary for techie types to talk about their workevolved over time and became a way for people to talk about their lives, their nicheintereststhen they became corporateas social media grew - companies realised that the public liked the human insight .. .conversational style and relaxed - not hard messages
  22. 22. blogging platforms
  23. 23. Tumblr web mobile
  24. 24. Wordpress
  25. 25. blogging contenttime specificthings happening in your organisationeventsworld eventsreports / studies / researchnot time specificwhat your job involves - some people care!updates on projects / fundraising totalsroles in the officefunny/interesting things that happena day in the life of ...THINK - is it interesting/useful?
  26. 26. blogging content● text● video● audio● pictures● links (with a paragraph discussing)● statistics / charts / graphs● scan reports and let people download
  27. 27. tips and tricks● spread the word● invite guest bloggers● link to other posts/bloggers● write no more than you need to● stock pile / schedule posts● monitor feedback / comments● dont over-commit
  28. 28. PODCASTING aUDIOBOO sOUNDCLOUDaudio bloggingcould be a one off piece of audio - an interview, an audio guide, a set of instructionscould be a regular podcast .. in the same way blogs are casual forms of newspapers /websitesso podcasts are casual forms of programmes ...a nice way to connect with your audence
  29. 29. VODCASTING Youtube Vimeovodcasting .. .anyone can vodcast nowadaysall you need is a mobile phone or a webcamplan what your going to say and just say itupload the video to youtube
  30. 30. any questions?

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