Social Media Workshop for !Non-Profit OrganizationsUnited	  Way	  of	  Simcoe	  County:	  Community	  Capacity	  Building	 ...
We’re	  a	  Full-­‐Service	  	  Research	  and	  Strategic	  Consultancy.	  We	  understand	  	  social	  communicaHon	  f...
We	  all	  know	  the	  world	  of	  communicaHons	  has	  changed.	  	  The	  conversaHons	  we	  have	  are	  NOT	  diffe...
We	  find	  soluHons	  for	  a	  world	  driven	  by	  	  SOCIAL	  COMMUNICATION.	  What	  is	  Social	  Communica0on?	  It...
The	  reality…	  	  Non-­‐profits	  are	  joining	  and	  leading	  conversaHons	  that	  maWer	  to	  their	  donors,	  vo...
The	  goal…	  	  IdenHfy	  the	  most	  powerful	  approach	  to	  building	  a	  relaHonship	  with	  the	  people	  that...
The	  mission…	  	  	  Empower	  non-­‐profits	  to	  confidently	  make	  decisions	  while	  navigaHng	  this	  social	  w...
Vireo	  Research	  wants	  you	  to	  gain	  a	  deeper	  understanding	  of	  HOW	  your	  community	  converses	  with	 ...
Our	  Goal	  Today?	  We	  want	  you	  to	  walk	  away	  feeling	  	  inspired,	  informed,	  and	  armed	  	  with	  in...
YOUNG	  ADULT’S	  FORMATIVE	  YEARS	  WERE	  ENJOYED	  WITH	  THESE…	  1990	   1999	  2000	   2005	   2010	  
OVER	  TEN	  YEARS	  OF	  SOCIAL	  MEDIA	  Maturing	  quickly…	  2000	   2006	  2012	  Grow	  to	  3	  million	  in	  thre...
The	  way	  we	  interact	  with	  social	  media	  has	  fundamentally	  changed	  the	  way	  we	  interact	  as	  a	  s...
DocumenHng	  life	  CreaHng	  their	  own	  brand	  It’s	  their	  space.	  
Mobilizing	  around	  issues/causes	  
3	  MM	  1.3MM	  113K	  88,700	  19,000	  1	  MM	  ConnecHng	  to	  organizaHons	  
92MM	  74MM	  66MM	  44MM	  45MM	  34MM	  ConnecHng	  	  to	  brands	  	  
Right	  now…there	  are	  more	  people	  creaHng	  more	  media.	  Shaping	  the	  message.	  ExpecHng	  a	  two-­‐way	  ...
That’s	  why	  it	  is	  more	  important	  than	  ever	  to	  understand	  your	  audience.	  	  
CANADIANS	  	  23MM	  people	  in	  Canada	  are	  online,	  that’s	  nearly	  70%	  of	  the	  country	  60%	  of	  Onlin...
CANADIANS	  86%	  65%	  40%	   37%	  24%	  18-­‐34	  yrs	   35-­‐54	  yrs	   55+	  yrs	   Females	   Males	  Ac0ve	  on	  ...
CANADIANS	  19%	  35%	  35%	  50%	  2010	   2011	  Social	  Media	  Visits	  Year	  Over	  Year	  Everyday	   At	  Least	 ...
NON-­‐PROFITS	  AND	  SOCIAL	  NETWORKS	  When	  a	  friend	  posts	  about	  a	  non-­‐profit	  on	  a	  social	  site…	  ...
But	  not	  every	  donor	  or	  volunteer	  is	  the	  same.	  Especially	  with	  social	  media.	  
Social	  Technographics	  classifies	  people	  according	  to	  how	  they	  use	  social	  technologies.	  	  THE	  SOCIA...
Creators	  make	  the	  social	  content	  consumed	  by	  others.	  They	  write	  blogs	  or	  upload	  video,	  music,	...
Conversa0onalists	  voice	  their	  opinions	  to	  other	  consumers	  and	  businesses	  using	  vehicles	  like	  TwiWe...
Cri0cs	  respond	  to	  content	  from	  others.	  They	  post	  reviews,	  comment	  on	  blogs,	  parHcipate	  in	  foru...
Collectors	  organize	  content	  for	  themselves	  or	  others	  using	  RSS	  feeds,	  tags,	  and	  voHng	  sites	  li...
Joiners	  connect	  in	  social	  networks	  like	  MySpace	  and	  Facebook	  THE	  SOCIAL	  TECHNOGRAPHICS	  LADDER	  Gr...
Spectators	  consume	  social	  content	  including	  blogs,	  user-­‐generated	  video,	  podcasts,	  forums,	  or	  revi...
Inac0ves	  neither	  create	  nor	  consume	  social	  content	  of	  any	  kind	   Groups	  include	  people	  parHcipaHn...
This	  is	  the	  social	  media	  ecosystem.	  By	  understanding	  where	  your	  target	  falls	  within	  the	  ladder...
A	  LADDER	  FOR	  EACH	  TOPIC	  People	  can	  move	  up	  and	  down	  the	  ladder	  based	  on	  their	  various	  in...
PUT	  A	  FACE	  ON	  WHO	  YOU	  WANT	  TO	  TALK	  WITH.	  
It’s	  no	  surprise	  that	  social	  media	  has	  transformed	  	  how	  organizaHons	  	  communicate.	  
One	  to	  Many	  Agency	  has	  the	  ‘big	  idea’	  	  Funny,	  clever	  	  Media	  budgets	  were	  assigned	  People	 ...
One	  to	  One	  Targeted	  ‘big	  idea’	  	  Funny,	  clever	  	  People	  were	  skepHcal	  Brand	  accountability	  Pro...
Many	  to	  Many	  Brand	  is	  a	  community	  Plamorms	  for	  connecHvity	  Customers	  are	  the	  brand	  Willing	  t...
CONFIDENTIAL	  –	  DO	  NOT	  COPY	  OR	  DISTRIBUTE	  WITHOUT	  PERMISSION	  41	  THIS	  NOT	  THIS.	  
Friendship	  is	  about…	  Sharing.	  ConnecHvity.	  Mutual	  respect.	  	  
Friendship	  is	  also	  	  about	  personality.	  	  
“We	  have	  only	  one	  agenda:	  to	  improve	  the	  lives	  of	  children.”	  “To	  claim	  a	  brighter	  future	  f...
You	  have	  tools	  at	  your	  fingerHps	  and	  a	  purpose	  to	  stand	  up	  for.	  	  Your	  Mission	  and	  your	  ...
Mission,	  Vision,	  Values	  +	  Facebook,	  TwiWer,	  YouTube,	  LinkedIn	  =	  Closer	  to	  your	  goals	  
What	  does	  this	  all	  mean?	  What	  can	  my	  organizaHon	  do,	  right	  now?	  
5	  CONSIDERATIONS	  FOR	  SOCIAL	  MEDIA	  1.  What	  is	  your	  online	  personality?	  2.  What	  do	  you	  want	  to...
5	  CONSIDERATIONS	  FOR	  YOUR	  ORGANIZATION	  	  1.  Make	  it	  a	  Team	  Effort.	  	  2.  Pick	  your	  plamorms	  an...
WHAT	  CONTENT	  ALIGNS	  WITH	  YOUR	  MISSION,	  AND	  PERSONALITY?	  •  Plan	  a	  monthly	  content	  calendar.	  And	...
HOW	  WILL	  YOU	  MEASURE	  SUCCESS?	  •  Key	  Performance	  Indicators	  •  AnalyHcs	  •  Fundraising	  Goals	  CONFIDE...
PREPARE	  TO	  LOSE	  (SOME)	  CONTROL	  •  Be	  respecmul.	  Remember	  you’re	  in	  ‘their’	  space.	  •  Embrace	  tri...
Your	  AcHon	  Steps	  
PERSONALITY	   AUDIENCE(S)	  What	  is	  your	  online	  personality?	  What	  do	  you	  want	  it	  to	  be?	  How	  wou...
Permission	  has	  been	  granted.	  Embrace	  it.	  
ConHnue	  on	  your	  journey.	  	  Find	  your	  social	  media	  self.	  
Push	  yourself	  outside	  of	  your	  comfort	  zone.	  	  It’s	  friendship	  you’re	  auer.	  
AMAZING	  JOB!	  WELL	  DONE!	  
emily@vireoresearch.com@nomoreairplanescaroline@vireoresearch.com@carolinevireoTHANKS!www.facebook.com/vireoresearchwww.vi...
Vireo	  Research	  Workshop:	  Social	  Media	  for	  Non-­‐Profits	  www.vireoresearch.com	  
SOCIAL	  MEDIA	  CHEAT	  SHEET	  Facebook	   Flickr	   Foursquare	   Google	  +	   Instagram	  What?	  Large	  Social	  Ne...
SOCIAL	  MEDIA	  CHEAT	  SHEET	  LinkedIn	   Pinterest	   Reddit	   Slideshare	   Stumbleupon	  What?	  A	  social	  site	...
SOCIAL	  MEDIA	  CHEAT	  SHEET	  Tumblr	   TwiUer	   Vine	   Vimeo	   YouTube	  What?	  A	  micro-­‐blog	  and	  social	  ...
TWITTER	  TACTICS	  YOU	  CAN	  DO	  RIGHT	  NOW…	  •  Use	  TwiWerholics.com	  to	  connect	  with	  the	  top	  tweeters...
FACEBOOK	  TACTICS	  YOU	  CAN	  DO	  RIGHT	  NOW…	  •  Add	  upcoming	  events	  to	  your	  Facebook	  Fan	  page	  •  A...
VIDEO	  CONTENT	  CURATORS	  •  One	  challenge	  organizaHons	  face	  is	  finding	  good	  content	  to	  post	  on	  th...
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
Vireo Research - Non Profits and Social Media
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Vireo Research - Non Profits and Social Media

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Transcript of "Vireo Research - Non Profits and Social Media"

  1. 1. Social Media Workshop for !Non-Profit OrganizationsUnited  Way  of  Simcoe  County:  Community  Capacity  Building  Workshop  Series  June  6,  2013  
  2. 2. We’re  a  Full-­‐Service    Research  and  Strategic  Consultancy.  We  understand    social  communicaHon  for  social  change.  
  3. 3. We  all  know  the  world  of  communicaHons  has  changed.    The  conversaHons  we  have  are  NOT  different.    It’s  HOW  we  share  and  WHO  we  talk  to  that  is.  It’s  a  social  world.  
  4. 4. We  find  soluHons  for  a  world  driven  by    SOCIAL  COMMUNICATION.  What  is  Social  Communica0on?  It’s  the  way  we  interact,  engage  and  share  our  lives  with  others.    It’s  the  way  we  converse  with  our  community  about  the  things  we  care  about.  
  5. 5. The  reality…    Non-­‐profits  are  joining  and  leading  conversaHons  that  maWer  to  their  donors,  volunteers  and  community  partners.  What’s  your  social  dialogue?  
  6. 6. The  goal…    IdenHfy  the  most  powerful  approach  to  building  a  relaHonship  with  the  people  that  maWer  to  you.  What  kind  of  rela6onship  do  you  want  with  your  network?  
  7. 7. The  mission…      Empower  non-­‐profits  to  confidently  make  decisions  while  navigaHng  this  social  world.  What’s  your  social  path?  
  8. 8. Vireo  Research  wants  you  to  gain  a  deeper  understanding  of  HOW  your  community  converses  with  you  and  others.  WHAT  do  they  want  to  hear  and    WHERE  does  your  cause  fit  into  the  conversaHon?    Knowing  this  is  true  empowerment.    
  9. 9. Our  Goal  Today?  We  want  you  to  walk  away  feeling    inspired,  informed,  and  armed    with  informaHon    to  start,  or  conHnue,  your  social  media  journey.    
  10. 10. YOUNG  ADULT’S  FORMATIVE  YEARS  WERE  ENJOYED  WITH  THESE…  1990   1999  2000   2005   2010  
  11. 11. OVER  TEN  YEARS  OF  SOCIAL  MEDIA  Maturing  quickly…  2000   2006  2012  Grow  to  3  million  in  three  months.  User  base  peaks  in  2008  2002  MySpace  launches  Facebook  launches  2004  Blogging  network,    content  sharing  site    launches  Begins  storing  and  retrieving  videos  TwiWer  launches  Apple  Releases  the  first  iPhone  2008  Most  Used  social  network  200  million  users  Tumblr.  Photo  Blogging    Site  launches  2010  iPad  launches  Internet  users:  1.97  Billion,  30%  of  world’s  populaHon  
  12. 12. The  way  we  interact  with  social  media  has  fundamentally  changed  the  way  we  interact  as  a  society.    It’s  not  whether  or  not  we  do  social  media.  It’s  all  about  HOW.  
  13. 13. DocumenHng  life  CreaHng  their  own  brand  It’s  their  space.  
  14. 14. Mobilizing  around  issues/causes  
  15. 15. 3  MM  1.3MM  113K  88,700  19,000  1  MM  ConnecHng  to  organizaHons  
  16. 16. 92MM  74MM  66MM  44MM  45MM  34MM  ConnecHng    to  brands    
  17. 17. Right  now…there  are  more  people  creaHng  more  media.  Shaping  the  message.  ExpecHng  a  two-­‐way  dialogue.    
  18. 18. That’s  why  it  is  more  important  than  ever  to  understand  your  audience.    
  19. 19. CANADIANS    23MM  people  in  Canada  are  online,  that’s  nearly  70%  of  the  country  60%  of  Online  Canadians  are  using  social  media  86%  of  Canadians  using  Social  Media  are  on  Facebook  85%  of  Canadian  Non-­‐Profits  have  at  least  one  social  media  profile.  
  20. 20. CANADIANS  86%  65%  40%   37%  24%  18-­‐34  yrs   35-­‐54  yrs   55+  yrs   Females   Males  Ac0ve  on  Social  Networks  AcHvely  Using  Social  Media   Visit  Daily  
  21. 21. CANADIANS  19%  35%  35%  50%  2010   2011  Social  Media  Visits  Year  Over  Year  Everyday   At  Least  Once  a  Week  
  22. 22. NON-­‐PROFITS  AND  SOCIAL  NETWORKS  When  a  friend  posts  about  a  non-­‐profit  on  a  social  site…  Take  Hme  to  learn  more  about  a  charity  the  friend  has  posted  about  68%  Ask  a  friend  about  the  cause   58%  Would  donate   39%  Will  re-­‐post  the  donaHon  request   34%  CONFIDENTIAL  –  DO  NOT  COPY  OR  DISTRIBUTE  WITHOUT  PERMISSION  24  
  23. 23. But  not  every  donor  or  volunteer  is  the  same.  Especially  with  social  media.  
  24. 24. Social  Technographics  classifies  people  according  to  how  they  use  social  technologies.    THE  SOCIAL  TECHNOGRAPHICS  LADDER  Groups  include  people  parHcipaHng    in  at  least  one  of  the  acHviHes  monthly  except  ConversaHonalists  who  parHcipate  in  at  least  one  of  the  included  acHviHes  at  least  weekly.  
  25. 25. Creators  make  the  social  content  consumed  by  others.  They  write  blogs  or  upload  video,  music,  or  text.  THE  SOCIAL  TECHNOGRAPHICS  LADDER  Groups  include  people  parHcipaHng    in  at  least  one  of  the  acHviHes  monthly  except  ConversaHonalists  who  parHcipate  in  at  least  one  of  the  included  acHviHes  at  least  weekly.  
  26. 26. Conversa0onalists  voice  their  opinions  to  other  consumers  and  businesses  using  vehicles  like  TwiWer.  THE  SOCIAL  TECHNOGRAPHICS  LADDER  Groups  include  people  parHcipaHng    in  at  least  one  of  the  acHviHes  monthly  except  ConversaHonalists  who  parHcipate  in  at  least  one  of  the  included  acHviHes  at  least  weekly.  
  27. 27. Cri0cs  respond  to  content  from  others.  They  post  reviews,  comment  on  blogs,  parHcipate  in  forums,  and  edit  wiki  arHcles.  THE  SOCIAL  TECHNOGRAPHICS  LADDER  Groups  include  people  parHcipaHng    in  at  least  one  of  the  acHviHes  monthly  except  ConversaHonalists  who  parHcipate  in  at  least  one  of  the  included  acHviHes  at  least  weekly.  
  28. 28. Collectors  organize  content  for  themselves  or  others  using  RSS  feeds,  tags,  and  voHng  sites  like  Reddit  and  Pinterest  THE  SOCIAL  TECHNOGRAPHICS  LADDER  Groups  include  people  parHcipaHng    in  at  least  one  of  the  acHviHes  monthly  except  ConversaHonalists  who  parHcipate  in  at  least  one  of  the  included  acHviHes  at  least  weekly.  
  29. 29. Joiners  connect  in  social  networks  like  MySpace  and  Facebook  THE  SOCIAL  TECHNOGRAPHICS  LADDER  Groups  include  people  parHcipaHng    in  at  least  one  of  the  acHviHes  monthly  except  ConversaHonalists  who  parHcipate  in  at  least  one  of  the  included  acHviHes  at  least  weekly.  
  30. 30. Spectators  consume  social  content  including  blogs,  user-­‐generated  video,  podcasts,  forums,  or  reviews  THE  SOCIAL  TECHNOGRAPHICS  LADDER  Groups  include  people  parHcipaHng    in  at  least  one  of  the  acHviHes  monthly  except  ConversaHonalists  who  parHcipate  in  at  least  one  of  the  included  acHviHes  at  least  weekly.  
  31. 31. Inac0ves  neither  create  nor  consume  social  content  of  any  kind   Groups  include  people  parHcipaHng    in  at  least  one  of  the  acHviHes  monthly  except  ConversaHonalists  who  parHcipate  in  at  least  one  of  the  included  acHviHes  at  least  weekly.  THE  SOCIAL  TECHNOGRAPHICS  LADDER  
  32. 32. This  is  the  social  media  ecosystem.  By  understanding  where  your  target  falls  within  the  ladder  you  can  determine  which  sorts  of  strategies  make  sense  to  reach  those  customers.  Groups  include  people  parHcipaHng    in  at  least  one  of  the  acHviHes  monthly  except  ConversaHonalists  who  parHcipate  in  at  least  one  of  the  included  acHviHes  at  least  weekly.  THE  SOCIAL  TECHNOGRAPHICS  LADDER  
  33. 33. A  LADDER  FOR  EACH  TOPIC  People  can  move  up  and  down  the  ladder  based  on  their  various  interests.  
  34. 34. PUT  A  FACE  ON  WHO  YOU  WANT  TO  TALK  WITH.  
  35. 35. It’s  no  surprise  that  social  media  has  transformed    how  organizaHons    communicate.  
  36. 36. One  to  Many  Agency  has  the  ‘big  idea’    Funny,  clever    Media  budgets  were  assigned  People  listened  FROM…  
  37. 37. One  to  One  Targeted  ‘big  idea’    Funny,  clever    People  were  skepHcal  Brand  accountability  Profiled  media  budgets  TO…  
  38. 38. Many  to  Many  Brand  is  a  community  Plamorms  for  connecHvity  Customers  are  the  brand  Willing  to  share  to  build  AND  NOW…  
  39. 39. CONFIDENTIAL  –  DO  NOT  COPY  OR  DISTRIBUTE  WITHOUT  PERMISSION  41  THIS  NOT  THIS.  
  40. 40. Friendship  is  about…  Sharing.  ConnecHvity.  Mutual  respect.    
  41. 41. Friendship  is  also    about  personality.    
  42. 42. “We  have  only  one  agenda:  to  improve  the  lives  of  children.”  “To  claim  a  brighter  future  for  girls  in  the  developing  world.”  
  43. 43. You  have  tools  at  your  fingerHps  and  a  purpose  to  stand  up  for.    Your  Mission  and  your  values.    Let’s  do  the  math.  
  44. 44. Mission,  Vision,  Values  +  Facebook,  TwiWer,  YouTube,  LinkedIn  =  Closer  to  your  goals  
  45. 45. What  does  this  all  mean?  What  can  my  organizaHon  do,  right  now?  
  46. 46. 5  CONSIDERATIONS  FOR  SOCIAL  MEDIA  1.  What  is  your  online  personality?  2.  What  do  you  want  to  talk  about?  Plan  it  out.  3.  Make  it  easy  for  people  to  connect  with  you.  4.  Prepare  to  lose  (some)  control  5.  Plan  to  investment  for  the  future  
  47. 47. 5  CONSIDERATIONS  FOR  YOUR  ORGANIZATION    1.  Make  it  a  Team  Effort.    2.  Pick  your  plamorms  and  the  right  content  for  each.  3.  Bring  those  on  board  that  already  support  you.  4.  Get  Personal.  Reveal  ‘yourself’.  5.  Let  your  mission  be  your  guiding  light.  Focus  on  achievable.    CONFIDENTIAL  –  DO  NOT  COPY  OR  DISTRIBUTE  WITHOUT  PERMISSION  61  
  48. 48. WHAT  CONTENT  ALIGNS  WITH  YOUR  MISSION,  AND  PERSONALITY?  •  Plan  a  monthly  content  calendar.  And  explore  areas  just  outside  your  area  of  experHse,  keep  it  relevant.  •  Who  will  you  talk  about?  –  Volunteering  excellence    –  Announcements/events/Volunteer  Call  outs  –  Community  Leaders,  local,  naHonal  and  global  –  Donors,  achievements  in  the  community  –  Fundraising  achievements  or  goals  •  Post  good  stuff,  the  edgier  and  more  interesHng  the  beWer.  Do  NOT  simply  plugging  your  organizaHon.  •  Be  focused,  but  flexible.  Pay  aWenHon  to  what  people  are  responding  to.  CONFIDENTIAL  –  DO  NOT  COPY  OR  DISTRIBUTE  WITHOUT  PERMISSION  62  
  49. 49. HOW  WILL  YOU  MEASURE  SUCCESS?  •  Key  Performance  Indicators  •  AnalyHcs  •  Fundraising  Goals  CONFIDENTIAL  –  DO  NOT  COPY  OR  DISTRIBUTE  WITHOUT  PERMISSION  63  
  50. 50. PREPARE  TO  LOSE  (SOME)  CONTROL  •  Be  respecmul.  Remember  you’re  in  ‘their’  space.  •  Embrace  trial  and  error.  Your  fans  will  reveal  what  they  like  and  what  they  will  share.    •  Comments  may  be  sensiHve.  Use  this  as  an  opportunity  to  ‘sou  transiHon’  people  to  your  services.  Have  all  info  available.  •  Comments  may  be  negaHve,  and  groups  tend  to  take  care  of  the  haters.  Respecmully  respond,  indicaHng  this  is  not  tolerated.    •  Respond  in  a  Hmely  manner.  Even  if  it’s  simply  to  say  “we’re  looking  into  it”.  CONFIDENTIAL  –  DO  NOT  COPY  OR  DISTRIBUTE  WITHOUT  PERMISSION  64  
  51. 51. Your  AcHon  Steps  
  52. 52. PERSONALITY   AUDIENCE(S)  What  is  your  online  personality?  What  do  you  want  it  to  be?  How  would  you  like  to  be  described  by  friends?  Donors?  Clients?  Volunteers?  Employees?  IdenHfy  &  describe  them.  How  does  your  organizaHon    impact  their  life?  Why  is  it  meaningful  to  them?  What  has  your  organizaHon  set  out  to  achieve?    What  is  your  vision  for  the  future?  What  is  the  one  thing  you  want  people  to  know  about  you?  MISSION  Current  informaHon  needs  across  your  organizaHon.  What  needs  to  happen  to  make  social  media  a  success  in  your  organizaHon?  What  policies  need  to  be  in  place?  How  do  you  think  social  media  can  make  a  posiHve  impact?  KPIS  YOUR  ACTION  STEPS  
  53. 53. Permission  has  been  granted.  Embrace  it.  
  54. 54. ConHnue  on  your  journey.    Find  your  social  media  self.  
  55. 55. Push  yourself  outside  of  your  comfort  zone.    It’s  friendship  you’re  auer.  
  56. 56. AMAZING  JOB!  WELL  DONE!  
  57. 57. emily@vireoresearch.com@nomoreairplanescaroline@vireoresearch.com@carolinevireoTHANKS!www.facebook.com/vireoresearchwww.vireoresearch.com
  58. 58. Vireo  Research  Workshop:  Social  Media  for  Non-­‐Profits  www.vireoresearch.com  
  59. 59. SOCIAL  MEDIA  CHEAT  SHEET  Facebook   Flickr   Foursquare   Google  +   Instagram  What?  Large  Social  Network  for  creaHng  personal  and  business  profiles  or  pages.  An  online  space  for  photo    (and  video)  management  and  sharing.    A  website,  connected  with  an  app  for  smart  phones,  which  helps  put  “you  on  the  map”.  Social  network  for  creaHng  personal  and  business  profiles  (similar  to  Facebook).  A  fun  way  to  share  photos  with  friends  and  followers.    Able  to  connect  with  Facebook  and  TwiWer.  Simply  snap  a  photo  using  your  phone,  apply  a  filter  to  change  the  look,  and  share.  Why?  ConnecHng  en-­‐masse  to  the  community,  with  content,  events,  photos,  and  videos.  Generate  interest  in  your  organizaHon  through  powerful  images  and  storytelling.    People  can  “check-­‐in”  to  your  locaHon,  and  recommend  it  to  their  social  network  in  real  Hme.    ConnecHng  to  a  large  community,  with  content,  events,  photos,  and  videos.  Show  off  your  organizaHon’s  daily  life  through  snapshots.  Commitment?   Low-­‐Medium   Low-­‐Medium   Low   Low-­‐Medium   Low  
  60. 60. SOCIAL  MEDIA  CHEAT  SHEET  LinkedIn   Pinterest   Reddit   Slideshare   Stumbleupon  What?  A  social  site  for  your  “online  resume”  and  a  way  to  share  informaHon,  connect  and  network  with  other  professionals.  Users  curate  “pinboards”  and  visually  share  their  interests  through  the  collecHon  of  linked  images.  A  social  news  and  entertainment  website  where  registered  users  submit  content.    Submissions  are  voted    "up"  or  "down”  and  create  ranked  content  posiHons.  An  online  space  to  upload  and  share  publically  (or  privately)  PowerPoint  presentaHons  and/or  Word  and  Adobe  PDF  documents.    A  social  website  that  allows  the  user  to  discover  and  organize  content  that  matches  their  interests.  The  “easiest  way  to  find  cool  new  websites,  videos,  photos,  and  images.”  Why?  ConnecHng  to  other  professionals  to  share  best  pracHces  and  widen  professional  knowledge.  Niche  content  curaHon  for  telling  your  organizaHon’s  story.  Access  to  a  large  and  vocal  community  who  can  boost  awareness  or  generate  interest  in  specific  events  or  campaigns.  Store  large  amounts  of  content  for  your  audience  to  view  at  their  convenience.    Connect  to  those  with  similar  interests/values  through  the  sharing  of    content.    Enter  your  website  to  generate  new  audience  members.    Commitment?   Low   High   Medium   Medium-­‐High   Medium  
  61. 61. SOCIAL  MEDIA  CHEAT  SHEET  Tumblr   TwiUer   Vine   Vimeo   YouTube  What?  A  micro-­‐blog  and  social  network  that  allows  users  to  post  text,  images,  videos  and  share  via  “re-­‐blogging”.  Micro-­‐blogging  service  for  sending  text-­‐based  posts  of  140  characters.  A  social  app,  connected  with  TwiWer,  for  creaHng  6  second  videos.  An  online  space  for  storing  and  sharing  high-­‐quality  videos  (length  unlimited).    THE  video  sharing  site  for  user  generated  content.  Channels,  like  profiles,  can  be  created.  Why?  Blogging  about  your  organizaHon  and  cause,  allowing  others  to  share  your  content,  and  you  to  share  theirs.  Driving  TwiWer  followers  to  content,  mainly  broadcasHng  news  or  events.  A  fun  and  quirky  way  to  share  quick  video  stories  about  your  company  and  express  your  company’s  personality  .  Sharing  video  stories  about  your  organizaHon.  Sharing  video  stories  about  your  organizaHon.  Commitment?   High   Low-­‐Medium   Low-­‐Medium   High   High  
  62. 62. TWITTER  TACTICS  YOU  CAN  DO  RIGHT  NOW…  •  Use  TwiWerholics.com  to  connect  with  the  top  tweeters  in  your  city  •  Hashtag:  the  mechanism  used  to  idenHfy  groups  or  topics,  e.g.  #Barrie:  –  Monitor  your  city’s  TwiWer  hashtag  to  idenHfy  relevant  informaHon    –  Use  your  city’s  TwiWer  hashtag  to  start,  join  and  organize  conversaHons,  e.g.  #barrie  –  Promote  an  event,  campaign  or  movement  with  twiWer  hashtags,  e.g.  #beatcancer  •  Try  asking  for  new  volunteers  via  twiWer  •  Use  Twitpic,  Instagram  or  Vine  to  share  a  photo  or  video  in  your  TwiWer  feed  •  Re-­‐tweet  other  organizaHons  you  admire,  or  people  in  the  community  who  are  supporHve  of  your  mission  •  Test  tweet  language  to  see  which  works  best  with  your  audience  
  63. 63. FACEBOOK  TACTICS  YOU  CAN  DO  RIGHT  NOW…  •  Add  upcoming  events  to  your  Facebook  Fan  page  •  Ask  real  life  friends  to  share  your  page  with  others  •  Ask  real  life  friends  and  any  Facebook  Fans  to  upload  a  video  to  your  page  that  supports  your  mission  •  Start  a  discussion  that  will  engage  your  Facebook  fans  by  asking  quesHons  •  Display  the  rules  and  policies  for  your  page  •  Use  the  Facebook  Insights  to  get  acHvity  and  demographic  data  •  Test  types  of  content  to  see  which  works  best  with  your  audience  
  64. 64. VIDEO  CONTENT  CURATORS  •  One  challenge  organizaHons  face  is  finding  good  content  to  post  on  their  social  media  channels.  YouTube  and  other  large  sites  can  be  overwhelming.  •  There  are  some  great  sites  that  curate  video  content  –  they  pull  popular,  funny  and/or  socially  relevant  clips  together  and  post  it  all  in  one  place.  •  Signing  up  or  checking  these  sites  can  help  you  find  relevant  content  for  your  organizaHon’s  social  media  channels.  •  Here  are  four  sites  we  like  that  you  can  use  to  help  find  that  content.    1.  SHmulant  (Website  and  E-­‐newsleWer):  hWp://sHmulantonline.ca/  hWp://sHmulantonline.ca/subscribe/newsleWer/    2.  Devour  (Website  and  E-­‐newsleWer):  hWp://Devour.com/    hWp://Devour.com/subscribe/  3.  TED  (Website):  hWp://www.ted.com/talks  4.  Vidique  (Website):  hWp://vidque.com/trending  5.  Upworthy  (Website):  www.upworthy.com  •  Spend  about  20  minutes  every  couple  of  days  and  you’ll  probably  find  a  video  that  would  work  on  your  Facebook  page  and  be  interesHng  to  your  followers.    •  Maybe  you’ll  find  a  video  about  your  cause  with  a  different  perspecHve,  say  from  another  country,  maybe  you’ll  find  a  great  video  for  an  upcoming  holiday  like  Easter,  and  you  can  post  it  and  wish  your  followers  a  Happy  Easter.  78  

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