Question 1 – In what ways does yourmedia product use, develop orchallenge forms of conventions ofreal media products
• I have chosen to construct a front cover and second page for myfinal media product ‘The Source’ newspaper. Whilst planning myproject I analysed three existing products to acknowledge theconvention of a newspaper. For example the media text mustinclude a genre, masthead, house style, photographs, an openingthat summaries each article and manipulated images.INTODUCTION
MastheadI have then used the conventions to develop a brief layout draft.When creating my masthead I ensured that the name wasmonosyllabic such as ‘The Sun’ and ‘The Daily Mail’. By using singlesyllable words the masthead will be easier to read appealing to a wideraudience. For my chosen font I have used Charlemangne Std , a seriffont to add a formal tone. By encoding traditional aspects such asblack and bold lettering with a serif font for the masthead allows theaudience to automatically recognise the media text is a newspaper.Conventions such as the price, date , issue number and website for thenewspaper appears in a smaller text in the corner of the masthead.These conventional techniques allow the audience to relate my mediatext to existing newspapers, unaware they are decoding theconventions of a newspaper.
IMAGES/STORIESThe front cover displays a variety of stories verifying in genre for example the strip under themasthead exposes a local sports story however my main story documents crime. Both storiesare advertised by manipulated images with a monosyllabic headline to attract a wideraudience. The three main articles I wrote relate to events that would realistically take place inthe local area for example and elderly couple win the lottery, a sports icon from the local arearuns a marathon to raise money for charity and my main story focusses on young crime aproblem highlighted every day in the local news.Manipulating the images allow the photographs to stand out and emphasise the imagecontrast in colour. For my main story reporting on a young man assaulting a police officer Iwanted an image that would provoke an emotive response from the audience. An image thatwould create sympathy for the police officer and exposes the ‘thug’ responsible negatively,this would encourage the audience to judge the suspect. The high contrast edit of the close uphighlighting the bruising of the police officers injuries is used to exaggerate the violence,making the injuries look worse than reality.Before AfterUses and Gratification theory (Bulmer and Katz)encourages the audience to consider their personalidentity and relationships. The emotive technique hasbeen used to create a personal response from theaudience as they would compare the victim tothemselves or someone they may know creating furthersympathy. The image is placed central on the front pageand enlarged in the main focus area to shock potentialbuyers. Personal identity/relationships is also appliedto the lottery win story as readers would imagethemselves in the privileged position of winning.THEORY
CONVENTIONS FOR FRONT COVERExisting ProductsAll three newspapers , two existing products and my final piece all encode traditionalconventions of a local newspaper. All three front pages contain advertisements, multiplearticles reporting on a verity of genres in local news. A large bold font hasbeen used to highlight the main stories with condensed columns with smaller text to exhibitthe articles. Colour has been used to make the front covers more appealing and attractivetowards customers. The image for the main stories have been manipulated to exaggerate thedrama behind the three main crime articles.These conventions are encoded to be decoded in order to labelthe media text as news paper front covers, applying Halls theoryof encoding and decoding.THEORYMy Project
SECOND PAGE CONVENTIONSExisting ProductMy ProjectConventions of a newspaper 2nd page include articles that follow on from the main storiesfrom the first page. Second pages are majority writing with images to match the stories,usually refers to a verity of genre articles such as crime, local events and Information referringto the economy and many more. The tabloid existing product on the left inspired me to includea weather report section on my second page. Page number and the Newspaper name appearson the second page so that people can locate where the front page Articles continue. Thewriter’s name is labelled at the end of each article.Uses and Gratification has been applies as all the articles in the 2nd page refer to local news,audience would refer to personal relationship as they may know the people in the stories.Personal Identity has been applied through the weather report as reader would relate theinformation to their day to see how the forecast would effect their plans.THEORY
MARET RESEARCHThe questionnaire I developed helped to research who my target audience wouldbe and what they would expect from a local newspaper. However a downfall tomy research came when trying to collect information from a wide age range ofparticipants as the questionnaires took place in college. This meant that themajority of questionnaires were taken by 16-20 year olds. Although theinformation did reveal that the majority of 16-20 year olds didn’t readnewspapers, coming to the conclusion my newspaper would be aimed at an olderaudience more likely to be interest in local news. Reviewing my findings throughpie charts did help to decide a price, release pattern and different news sectionsto report on.I have applied HalI’s theory encoding information onto my front page on whereyou can buy the newspaper ‘from your local newsagents in Manchester’, whenthe product will be available ‘every Tuesday’ and how much the product costs‘40p’. The conventions were decided after taking into consideration the results ofmy market research including aspects that decode my final piece as a newspaper.After reviewing my market research the most popular price people were will tospend was ‘30p-50p’. Also by researching existing newspaper prices online such as‘The Sun’ sold at 50pence and ‘The Daily Mail’ at 30pence. I decided to price mynewspaper ‘The Source’ at 40 pence making my newspaper cheap and affordable,attracting a wider audience.THEORY
ANCILLARY 1The layout for my billboard was mainly inspiredby ‘The Sun’ and ‘Fox News’ billboard, two ofmy three existing products I have analysed. Thewhite plain background similar to ‘The Sun’allows my black bold masthead to stand outcreating a similar minimalistic layout for mybillboard. All three existing billboards includebillboard advertising conventions such paper’smasthead , a price and where the product isavailable.THEORYBy applying Halls theory encoding similar advertising conventions of a billboard on myAncillary task, audience will automatically decode these conventions to link theAdvertisement to a billboard without knowing they are doing so. Uses and Gratificationsthrough personal identity has been applied in my ancillary project, the possessive pronoun‘YOUR’ is highlighted to encourage the reader to consider how the newspaper would benefit them.
ANCILLARY 2For ancillary two I constructed a radio advertisement for my final piece. The advert followsa conversation between an elderly lady and her doctor. The conversation refers to theoverwhelming effect the newspaper had on the elderly character. The doctor states ‘Similarto many of my patients recently, think there’s something going round’ emphasises howpopular ‘the source’ is. This technique applies Uses and Gratification theory of personalidentity to allow the audience to wonder if the newspaper would have the same effect onthe listener. The elderly lady informs the audience what day the newspaper is released ‘Itwas last Tuesday ‘.My radio advertisement follows the conventions of radio advertisingshown by the three existing products I have analysed ‘Green Tea’, ‘Smart Car’ and ‘Energydrink’ advertisements. All three adverts and my ancillary project follow the main aim toinform the listener of what the product is ‘The Source’ is mentioned through out my radioadvert. They all express how the product could help the listener and where it is available topurchase. My ancillary project also aimed to create humour as the little old lady wouldprovoke a laughable response due to the fact she couldn’t handle all the information ‘TheSource’ has to offer.Applying Uses and Gratification to allow the audience to wonder if they could successfullyread through all the interesting information my final piece has to offer.THEORY
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