Caroline King Corporate Identity
email@example.com M: 07903 075033
This job is very special to me. I set up a company called GlowKids, in 2004. The line will finally be launched in the High Streets in 09, so my idea, conceived at
The concept was to create a range of fun, fashionable and, most importantly, the kitchen table will be sold alongside well-known brands such as High Street
high-vis clothing for children to keep them visible in crowds. Musical, Thomas the Tank, Power Rangers and Little Miss.
Building up an identity for GlowKids was a lot of fun. It drew on all my creative Despite the fun I am having in the world of fashion design, my first love is graphic
skills and also gifted me with some new ones! I created the logo, designs and design and I'd relish being back in an agency with all my new-found skills. I do
initial graphics until it became apparent I needed help. Working alongside believe my experience of being on the other side of the table would help me
agencies such as Rare Corporate Design, Good Relations and VCCP Digital, be more effective as a designer and to cut to the core of what a client wants.
all part of the Chime Group, suddenly I was the client, not the designer and
that was interesting!
The toddler range is called GLOWkids - where the parents entirely This range from seven through to 13 is slightly edgy and ‘cool’ to
decides and buys what the child will wear. reflect the increasing influence the child has over what he.she
wears. In both cases, the parent/s are the buyers.