Caroline King Corporate Id

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Caroline King Corporate Id

  1. 1. Caroline King Corporate Identity carolineclk.king@gmail.com M: 07903 075033
  2. 2. This job is very special to me. I set up a company called GlowKids, in 2004. The line will finally be launched in the High Streets in 09, so my idea, conceived at The concept was to create a range of fun, fashionable and, most importantly, the kitchen table will be sold alongside well-known brands such as High Street high-vis clothing for children to keep them visible in crowds. Musical, Thomas the Tank, Power Rangers and Little Miss. Building up an identity for GlowKids was a lot of fun. It drew on all my creative Despite the fun I am having in the world of fashion design, my first love is graphic skills and also gifted me with some new ones! I created the logo, designs and design and I'd relish being back in an agency with all my new-found skills. I do initial graphics until it became apparent I needed help. Working alongside believe my experience of being on the other side of the table would help me agencies such as Rare Corporate Design, Good Relations and VCCP Digital, be more effective as a designer and to cut to the core of what a client wants. all part of the Chime Group, suddenly I was the client, not the designer and that was interesting! The toddler range is called GLOWkids - where the parents entirely This range from seven through to 13 is slightly edgy and ‘cool’ to decides and buys what the child will wear. reflect the increasing influence the child has over what he.she wears. In both cases, the parent/s are the buyers.
  3. 3. Client: Glowkids Marketing Collateral: Training Manual Stationery Box Contents: Envelopes and manual. It was decided the distribution model best suited for the company - GLOW-inc Limited, 35 New Road, Chippenham, Wiltshire, SN15 1HP Email: info@glow-inc.com Web: www.glow-inc.com A limited company registered in England & Wales Company registration number: 5095293 what is known as a hybrid Multi-Level Marketing: Party Plan GLOWmum Consultant’s Stationery Box (MLMPP) supported by a web-site shop front to deal directly with GLOWmum Consultant Name: GLOW-inc Limited GLOWmum I.D. Number: GLOW-inc Limited end-consumers was the way forward in the start up. GLOWmum’s Address: GLOWmum’s Handbook GLOWmum’s HANDBOOK Sections The company would develop its own sales channel though a 1. Welcome 2. Getting Started as a GLOWmum franchise network of GLOWmums thereby leveraging mothers 3. 4. 5. Hostess Planning GLOW-inc Parties & Selling Tips Recruiting New GLOWmums 6. Your Career Plan selling to mothers. They would have an initial package and starter 7. 8. Managing Your GLOW-inc Business Starting Up Your Own Business kit. This kit will comprise of two elements: Pack 1- included a few garment samples, a training manual, an operations manual and various starter kits of collateral materials such as invitation packs, hostess instructions, recruitment materials, a hanging rail, etc. Copyright© GLOW-inc Limited 2006. HANDBK/001 Pack 2 - samples selected by her up to a fixed RRP value. Shown are the graphics for Pack 1. GLOWmum’s Handbook GLOWmum’s Handbook GLOWmum’s Handbook GLOWmum’s Handbook Message from Welcome to Managing Your Career Plan for Caroline King GLOW-inc Limited GLOWmum Business GLOWmums Founder of GLOW-inc and mother of two boys Section 2 GLOW-inc started as a simple idea that came to me whilst trying to keep an eye Congratulations! You have started your Your Starter Pack is in two parts: Direct Customer Orders To emphasise this point, by implication, you have details of If you have qualified by sales of £400 in each of the three Example of Compression Payments over on both my children at our local park. Like most Mums, I worried about how to exciting journey with GLOW-inc! Part one, in which this Handbook is contained, has With online shopping now becoming ever more popular, where children live – and you will no doubt be totally aware calendar months of a quarter, you would also earn the Generations how sensitive such information is in today’s world. Please 2.5% GLOW Consistency Bonus on your personal sales. keep the children clearly in sight on family days out. And, like most kids, my boys everything you need to start your successful GLOW-inc one or more of your customers may well place orders Getting Started as be very careful with customer records. NOTE: The HGM with £1,500 CTS is in her grace period business. directly on GLOW-inc website and consumer shop-front. refused point-blank to wear the “seriously uncool” high visibility clothing that following the promotion of the HGM beneath her. CT You have bought your Starter Pack and These are defined as referral sales. (See Terms and We suggest you keep ONLY the following details: Conditions.) Encourage all your customers to know your would help solve the problem. now it is time to discover the key to Part two, you get to specify and order yourself using GLOWmum I.D. number. The third level of Leadership Bonus (LB3) is only paid LB1 YOU as the 200 GLOW credits (worth £200) that you have been a GLOWmum - Customer’s Name and Address when you have an active width of four other leadership- High your own future prosperity. You are GLOWmum assigned. So have fun ordering samples in sizes you want. qualified High GLOWmums, plus group sales (GS) of So long as they quote your personal I.D. number - Home Number LB2 LQ Part two will be delivered at, or immediately after, you have I searched the high street for a fashionable alternative to standard Day-Glo embarking on a business co-operation successfully completed the initial training. To make the GLOW-inc will give you the commission of half your retail - Mobile Number £16,000. The HGMs do not have to be in the 1st Active Width Generation but must be in separate legs. 1 2 3 4 tabards and reflective strips but I couldn’t find anything that would give me peace with GLOW-inc. most of it, go through your sales aids and learn what bonus with 50% of the RRP value (net of P&P, VAT, etc.) going towards any personal and team goals and bonuses. - Email address everything is designed to do. You will learn how GLOW-inc - Products Ordered Leadership Bonuses are subject to and paid under a of mind, and that the children would wear without a fuss. was founded, what we stand for and discover all about the system called Compression. This means that successive High GLOWmum High GLOWmum High GLOWmum High GLOWmum products, what they are made from, sizes, prices etc. GLOW-inc will use all reasonable endeavours always to - Date of Order LQ LQ LQ NLQ generations who are not leadership-qualified are rolled up The Starter Pack assign a GLOWmum to a referral order from a UK to the next highest leadership-qualified High GLOWmum. 1st Generation This made me realise there was a clear gap in the market and so I set about This Handbook will assist you. We suggest you take the customer. The system will look up a list of GLOWmums It is extremely important that you shred your copy of the This is good for you and increases your earnings potential, within a prescribed radius of their postcode and assign customer Order Form once you have delivered the orders, using my design skills and motherly instincts to produce the kind of highly visible, time to read it thoroughly and always keep it as a reference as your business develops. It offers you some great tips Initial Training that order to the most active GLOWmum within that or lock them away so no member of the household has so try to take the time to understand it. High GLOWmum High GLOWmum High GLOWmum High GLOWmum radius. The radius currently used is five miles. funky tops that got my sons’ seal of approval. NLQ LQ LQ LQ and advice, that have been tried and tested. So, all you access to such important information with regards to have to do is put these into practice, and you will quickly Frequent Branch Meetings credit/debit card numbers etc. Example of Compression 2nd Generation gain the confidence to achieve your goals. Again, these GLOWmums will receive 50% of their GLOW-inc was born when it became apparent that other children and mothers Development Training discount, commission and bonus entitlement and be Refer to Keeping Customer Records and Data Protection High High High High As part of our commitment to you, we will offer you initial credited with 50% of the value of their customers web further on in this Handbook. GLOWmum GLOWmum LQ GLOWmum LQ GLOWmum LQ wanted my designs too. Now, with the first collection available through party plan training in the first weeks of joining GLOW-inc. Upon Goal Setting order against their personal and team goals. LQ 3rd Generation successfully completing the initial training, you will receive The GLOW-inc copy of a customer’s order should be sent Payment Generations Actual Generations and online, we are ready to share the success of GLOW-inc with other like-minded the second part of the starter kit – Part two. This contains Your Contact List to GLOW-inc. High Your Customer’s Records LB1 High Mums and Dads. the product samples you have chosen and ordered using GLOWmum LQ GLOWmum the 200 GLOW credits, to get your business started. Fast Track to Success It is important for you to keep customer records, Important: LB2 1st Generation LQ particularly as your business grows. However, please be 4th Generation There will also be frequent Branch Meetings conducted by It has been an enormous challenge, creatively very enjoyable, fun and, most of the High GLOWmums, plus our on-going help and support aware of the restrictions enforced by the Data Protection Act and how it might apply to you. Under no circumstance should you ever try to re-use LB3 High GLOWmum the credit or debit card information your customer has NLQ all, stimulating. It has all been very worthwhile, especially when approached by from the website, from Head Office and via Company provided for you. Your customer must complete a new 1st Generation 2nd Generation • As a Leadership-Qualified HGM, you will earn a Training Events. You will have the opportunity to build up a business order form and provide you with a signature for Central Team Bonus (CTB) on your own Central people who have experienced the benefits of GLOW-inc’s products. For example, relationship by servicing your customer needs with repeat authorisation each and every time they place an order High Team as well as picking up the Central Team Bonus of GLOWmum your Unqualified 1st & 2nd Generations a security guard at one of our local festivals remarked: “You’ve made our jobs so orders. with you, even if it is by telephone, where you need the LQ three-digit security code shown on the signature strip on 3rd Generation • You will also earn LB1 on your Qualified 1st much easier by children wearing your t-shirts. They’re a lot easier to spot”. He was Contact Details By building a link with your customers, you can keep them the back of the card. Generation and on your Qualified 2nd & 3rd updated with new products, special offers and incentives High right – driving along the road the other week, one of my sons shouted, ‘Look Your first point of contact will be your Sponsor: along with the opportunity to book another party or even GLOWmum NLQ Generations who have compressed up to your 1st Generation. Furthermore, you earn LB1 on your Mummy, there’s a GLOWkid!’ Name: become a GLOWmum themselves. Delivery Charges 4th Generation Unqualified 2nd & 3rd Generations For orders up to £150 of commissionable products, • In addition, you will be paid LB2 on your Qualified 3rd However, all records must be kept securely. So, if you keep High & 4th Generations who have compressed up to your Address: postage and packing will be £6. GLOWmum details on your home PC, make sure that they are under a NLQ 2nd Generation. different log-in and that access requires a password. If in 2nd Generation 5th Generation For orders that have a mixture of commissionable and paper form, make sure that you lock them away securely. non commissionable goods and are above £150, as long High as they are ordered together, they will be shipped to you GLOWmum LQ Free of Charge. 3rd Generation 6th Generation Tel: All orders over £150 of commissionable products will be Email Address: shipped to you Free of Charge. Head Office Email address: gmsupport@glow-inc.com 1 3 43 37

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