Marketing Proposal<br />Brandon Ferguson<br />Matthew Mason<br />Sarah Pope<br />Carolina Thomas<br />Alina Tkachova      ...
Presentation Overview<br /><ul><li> Background
 Proposal
 Methodology
 Deliverables
 Timeline and Budget
 Break-Even Analysis
 Why Five Star?</li></li></ul><li>Background<br />
System Overview<br />Memorial Hermann Healthcare System<br /><ul><li>11 Hospitals 
7 Cancer Treatment Centers  
3 Heart and Vascular Institutes 
 27 Sports Medicine and Rehab Centers</li></ul>Texas Medical Center<br /><ul><li>Largest Medical Center in the World
Memorial Hermann –  Texas Medical Center</li></li></ul><li>SWOT Analysis<br />
Proposal<br />
Our Proposal<br /><ul><li> Transform existing and future patients into advocates
Enhance patient experience
Research best practices and industry trends
Develop program in the same vein as “Art of Heart” campaign</li></li></ul><li>Methodology<br />
Objective 1: “Hospital Smarts”<br />Customer Touchpoint Survey<br /><ul><li>Patient experience research at each stage of v...
Customer experience follow-up
Recommendations</li></li></ul><li>Objective 1: “Hospital Smarts”<br />Employee Survey<br /><ul><li>Focus Groups
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Memorial Hermann Team A

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Memorial Hermann Team A

  1. 1. Marketing Proposal<br />Brandon Ferguson<br />Matthew Mason<br />Sarah Pope<br />Carolina Thomas<br />Alina Tkachova <br />
  2. 2. Presentation Overview<br /><ul><li> Background
  3. 3. Proposal
  4. 4. Methodology
  5. 5. Deliverables
  6. 6. Timeline and Budget
  7. 7. Break-Even Analysis
  8. 8. Why Five Star?</li></li></ul><li>Background<br />
  9. 9. System Overview<br />Memorial Hermann Healthcare System<br /><ul><li>11 Hospitals 
  10. 10. 7 Cancer Treatment Centers  
  11. 11. 3 Heart and Vascular Institutes 
  12. 12. 27 Sports Medicine and Rehab Centers</li></ul>Texas Medical Center<br /><ul><li>Largest Medical Center in the World
  13. 13. Memorial Hermann –  Texas Medical Center</li></li></ul><li>SWOT Analysis<br />
  14. 14. Proposal<br />
  15. 15. Our Proposal<br /><ul><li> Transform existing and future patients into advocates
  16. 16. Enhance patient experience
  17. 17. Research best practices and industry trends
  18. 18. Develop program in the same vein as “Art of Heart” campaign</li></li></ul><li>Methodology<br />
  19. 19. Objective 1: “Hospital Smarts”<br />Customer Touchpoint Survey<br /><ul><li>Patient experience research at each stage of visit
  20. 20. Customer experience follow-up
  21. 21. Recommendations</li></li></ul><li>Objective 1: “Hospital Smarts”<br />Employee Survey<br /><ul><li>Focus Groups
  22. 22. Surveys</li></li></ul><li>Objective 2: Industry Analysis<br /><ul><li> Competing healthcare systems
  23. 23. Technologies
  24. 24. Programs
  25. 25. Best practices </li></li></ul><li>Objective 3: Data Analysis<br /><ul><li>MH competitive advantages analysis
  26. 26. Action plans</li></li></ul><li>Deliverables<br />
  27. 27. Our Deliverables<br /><ul><li>Detailed report of patient interpretation
  28. 28. Action Plan with strategic initiatives </li></li></ul><li>Timeline and Budget<br />
  29. 29. Timeline and Budget<br />
  30. 30. Timeline and Budget<br />May 2010<br />April 2010<br />July 2010<br />June 2010<br />
  31. 31. Break-Even Analysis<br />
  32. 32. Our Break-Even Analysis<br />Inpatient Information<br /><ul><li>$115 per day
  33. 33. 870 days to recover project expense
  34. 34. 134 patients with Avg. LOS of 6.4 days</li></li></ul><li>Why Five Star?<br />
  35. 35. Questions?<br />
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