social media workshop
carolina prssa
oct. 26, 2010
twitter
 audience: personal AND professional
 how-to: set up an account, post professional avatar AND bio,
follow friend...
linkedin
 audience: professional, potential employers, co-workers, past
employers
 how-to: add past and present job expe...
facebook
 audience: personal, friends & family, some professional
 how-to: set up a profile, join groups, fan pages, con...
youtube
 audience: personal and professional
 how-to: set up account, upload videos, embed videos into blogs
and website...
blogs & websites
 audience: professional
 how-to: make an account (wordpress.com), upload content
(resume, work samples,...
digg & stumbleupon
 audience: N/A
 how-to: create a profile, put in your interests, find articles that
others have ranke...
other social media tools
 foursquare & other geo-location services to promote businesses
 del.ic.ious – social bookmarki...
tips & strategy
 integrate social media outlets
 have a professional picture and bio
 follow professionals & organizati...
pr pros/blogs to follow
 mashable
 pr sarah evans
 brian solis
 deidre breakenridge
 chris brogan
 prbreakfastclub
...
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PRSSA Workshop - Social Media

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Social Media Workshop for Carolina PRSSA

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PRSSA Workshop - Social Media

  1. 1. social media workshop carolina prssa oct. 26, 2010
  2. 2. twitter  audience: personal AND professional  how-to: set up an account, post professional avatar AND bio, follow friends/industry leaders/companies that interest you, start commenting on tweets of others/sharing interesting links  pros: VERY interactive, easy to reach out to professionals and people you don’t know, huge learning community, medium-size network  cons: can’t say a lot (140 characters), unless you DM or make account private everyone can see your tweets, spam  things you may not know: take advantage of twitter chats
  3. 3. linkedin  audience: professional, potential employers, co-workers, past employers  how-to: add past and present job experience, find professional connections, join groups that relate to your field, add third-party applications to expand your profile  pros: expand your resume and portfolio online, ranks high with Google, can get employers/co-workers to recommend you  cons: can get cluttered, not a ton of interactivity, small network  things you may not know: revamped – looks more like Facebook and Linkedin
  4. 4. facebook  audience: personal, friends & family, some professional  how-to: set up a profile, join groups, fan pages, connect with friends & family, add third-party applications to personalize your profile  pros: variety of privacy settings, huge network (more than 60 million)  cons: need to know how to USE privacy settings, you don’t own content, can’t control what others pos  things you may not know: explore group and page options
  5. 5. youtube  audience: personal and professional  how-to: set up account, upload videos, embed videos into blogs and websites  pros: easy to embed videos into blogs, huge number of people searching videos, lots of content, easy to leave comments on videos  cons: learning curve – have to know how to make videos, not as interactive  things you may not know: subscribe to channels you like
  6. 6. blogs & websites  audience: professional  how-to: make an account (wordpress.com), upload content (resume, work samples, bio, etc.), start blogging about something that interests you  pros: relatively straight forward with content management sites, ranks high in Google searches, interactive, connects all your social media outlets  cons: time consuming, takes a while to build up a large network, customization is hard if you don’t know CSS/HTML, steep learning curve
  7. 7. digg & stumbleupon  audience: N/A  how-to: create a profile, put in your interests, find articles that others have ranked  pros: good source to find information based on your interests  cons: not interactive
  8. 8. other social media tools  foursquare & other geo-location services to promote businesses  del.ic.ious – social bookmarking  flickr – share photos  brazen careerist – online community  tumblr & posterous– micro blogging sites  myspace, friendfeed – social networking sites  technorati – blog search engine
  9. 9. tips & strategy  integrate social media outlets  have a professional picture and bio  follow professionals & organizations  know privacy settings for different networks  quality over quantity  know your audience  search engine optimization
  10. 10. pr pros/blogs to follow  mashable  pr sarah evans  brian solis  deidre breakenridge  chris brogan  prbreakfastclub  the communications blog  dan schawbel (student branding blog & personal branding blog)  pr-squared  social media strategy
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