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Advocacy is a key responsibility for any leader. Op-ed pages, letters, calls to action, pod/broadcast commentaries, newsletters and blogs are valuable vehicles for conveying key messages, managing public opinion or shaping a debate. And with the growth of online media, opinion and persuasive writing is a key tool in changing behaviors and mindsets, influencing public policy, educating the public and building support.
In this workshop, Chamber board member Margot Lester of The Word Factory helped members learn a writing strategy to create persuasive and opinion content quickly and effectively with sensitivity to their audience and the right details to drive results, whether one is leading a company project or promoting a political or charitable cause.