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Women's Roundtable: The Power of Your Ideas
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Women's Roundtable: The Power of Your Ideas

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Advocacy is a key responsibility for any leader. Op-ed pages, letters, calls to action, pod/broadcast commentaries, newsletters and blogs are valuable vehicles for conveying key messages, managing …

Advocacy is a key responsibility for any leader. Op-ed pages, letters, calls to action, pod/broadcast commentaries, newsletters and blogs are valuable vehicles for conveying key messages, managing public opinion or shaping a debate. And with the growth of online media, opinion and persuasive writing is a key tool in changing behaviors and mindsets, influencing public policy, educating the public and building support.

In this workshop, Chamber board member Margot Lester of The Word Factory helped members learn a writing strategy to create persuasive and opinion content quickly and effectively with sensitivity to their audience and the right details to drive results, whether one is leading a company project or promoting a political or charitable cause.

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Transcript

  • 1. The Power of Your IdeasMake your point. Make it fast. Make it matter.
  • 2. Objectives
  • 3. ObjectivesUnderstand the purpose of advocacyLearn the traits of effective persuasiveand opinion writingUse a strategy to plan your advocacy
  • 4. Advocacy is a key responsiblity. Opinion and persuasive communications are key tools in changing behaviors and mindsets, influencing public policy, educating the public and building support.
  • 5. What makes good advocacy?What are the traits that make usrespond to appeals, articles, op-eds,arguments, commentaries, etc.?
  • 6. Effective advocacy content:Has a reasonable scope Includes other PoVsPiques my interest Sticks to the factsTells a good story Makes a logical argumentIs short and sweet Avoids tricks or bait-and-Has an engaging switchesbeginning Creates an “a-ha” momentHas a clear call-to-action Has correct grammar, etc.Makes a good, logical Doesn’t use too muchargument emotion
  • 7. TheContent-Purpose-Audience TM Strategy
  • 8. Content-Purpose-Audience Strategy TM Content Main Idea Key Details Purpose Think Do Audience People QuestionsDownload a blank organizer here: http://bit.ly/ChamberAdvocacy.
  • 9. Content, Part 1Your Main Idea: The most importantthing you want the audience to know.If you could only say one thing aboutyour topic, what would that be?
  • 10. AudienceWho are you trying to persuade orinform?What questions or objections will theyhave?
  • 11. Content, Part IIKey Details: The evidence, examplesand explanations that support yourMain Idea or answer Questions.
  • 12. PurposeYour Call to ActionWhat do you want people to think?What do you want them to do?
  • 13. Putting it all together
  • 14. Ways to structure your piece See examples of these in action in our free downloadable packet: http://bit.ly/ChamberAdvocacy.
  • 15. Ways to structure your pieceMain Idea-Key Details-Think-DoThink-Key Details-DoKey Detail-Main Idea-KeyDetails-Think-DoQuestion-Key Details-Think-Do See examples of these in action in our free downloadable packet: http://bit.ly/ChamberAdvocacy.
  • 16. Be heard, read, seen!
  • 17. Where to shareWCHL and Chapelboro.comThe Carrboro Citizen, Chapel HillNews or other local print outletsState or national magazines, radio andTV shows
  • 18. Where to shareYour blog or someone else’s, like OPYoutube, Facebook, SlideshareThe Chamber and other professional orcommunity organizations
  • 19. Questions?
  • 20. Get the workbook!Download our 15-page workbook complete witha C-P-A worksheet, step-by-step instructions and examples of successful advocacy content!http://bit.ly/ChamberAdvocacy
  • 21. The Power of Your IdeasMake your point. Make it fast. Make it matter. Copyright 2012 Margot C. Lester/The Word FactoryContent-Purpose-Audience copyright 1995-2012 Teaching That Makes Sense, Inc.