Chapel Hill-Carrboro Chamber of Commerce Member Orientation

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  • MEG BRANSONGoals for Today Learn about the Chamber and your fellow members Learn how to gain the most benefit for your membership Share ideas on how to get involved
  • MEG BRANSONIntroductions Around the Room Name Organization & Role Years in business Who is a good lead for you? For example, you might be reaching out to any small business that is looking to grow
  • http://www.youtube.com/watch?v=PK9X8cTVsCQAARON NELSON Now we’ll talk about what the Chamber is… Our mission is to serve and advance your business interests and build a sustainable community where you can thrive  I’d like to congratulate you for joining the Chamber. You’ve made a great choice. And now I’d like to show you a quick video that highlights some of our members talking about their experience with the Chamber. Now a little more about the Chamber is…   The Chamber is a 501(c)6 non-profit organization We share the same non-profit designation as business leagues and real estate boards We are an association of local businesses and non-profits And we have no affiliation with the U.S. Chamber of Commerce or any other Chamber
  • We have a staff of six. And we are all here to serve and support your business interests. When you join the Chamber, you hire our staff to work for you.  
  • Contact Aaron with questions about government relations and public policy; economic development; and gaining access to information and decision makers. Aaron knows our community very well and has been with the Chamber for 9 years, so contact him with questions about getting to know our market.
  • Contact Meg for information on or questions about renewing your membership Growing your professional network Saving money with the Chamber Marketing your business through membership And general questions about gaining the most benefit for your membership
  • My name is Laura, and I’ve been with the Chamber a little more than two and a half years. I manage the Chamber’s educational programming (breakfast briefings, things like Women’s Executive Series), networking events (like this orientation and Business After Hours), and monthly roundtables, and I promote member news and Chamber events through Chamber publications.
  • In the next part of this presentation, we will discuss our four main areas of service, or how we work for you
  • Our first commitment to you is to help improve your bottom line. I will briefly discuss five strategic partnerships that leverage the resources of our more than 1,100 members to deliver real savings to you and your employees. (Leveraging the resources of 1,100+ members to negotiate discounts on essential products and services)I will also cover our Member to Member Benefits program.  If you’d like to follow along with me, open your folders and pull out the blue and white info sheet on Saving Money with the Chamber. This sheet explains each strategic partnership, what you receive, and how to sign up. The first is our…
  • MEG BRANSONGoals for Today Learn about the Chamber and your fellow members Learn how to gain the most benefit for your membership Share ideas on how to get involved
  • MEG BRANSONIntroductions Around the Room Name Organization & Role Years in business Who is a good lead for you? For example, you might be reaching out to any small business that is looking to grow
  • http://www.youtube.com/watch?v=PK9X8cTVsCQAARON NELSON Now we’ll talk about what the Chamber is… Our mission is to serve and advance your business interests and build a sustainable community where you can thrive  I’d like to congratulate you for joining the Chamber. You’ve made a great choice. And now I’d like to show you a quick video that highlights some of our members talking about their experience with the Chamber. Now a little more about the Chamber is…   The Chamber is a 501(c)6 non-profit organization We share the same non-profit designation as business leagues and real estate boards We are an association of local businesses and non-profits And we have no affiliation with the U.S. Chamber of Commerce or any other Chamber
  • Networking eventsReferralsChamber Checks Conference Room Rental Second Area of Service: Improving your access to clients and customers, and growing your professional networkOur second area of service is two-pronged, and I’ll start with “growing your professional network.” One way the Chamber helps you grow your network is through our numerous networking events. We host a monthly evening networking event – Business After Hours – as well as monthly roundtables at the Chamber office, and several of our executive events – like the Annual Meeting or development briefings – have networking time built into the program. To make the most of the networking events the Chamber offers, I recommend that you attend a variety of events and figure out which event is the best fit for you. Then, when you pick an event or a couple events that work for you, attend them regularly, and set goals for yourself for those events. For example, you might choose to come to each After Hours, and you might set the goal of making five new contacts at each event. Finally, these are permission-to-network events, so make an effort to exchange business cards and then actually follow up with the folks you meet. Now onto the second prong: improving your access to customers and clients, which is much like expanding your network, but not event-based. We help improve your access to customers and clients in three ways: referrals, Chamber Checks and conference room rentals.1. Referrals: One major way that we help market your business to potential clients and customers is through referrals. Hundreds of business owners and manager, visitors and relocators visit and call our office each month, and our staff refers them exclusively to Chamber member businesses. We also direct customers and clients to you through our Web site – www.carolinachamber.org – which hosts our online directory and advertising slots for Chamber members. Additionally, webuylocal.org, the Chamber’s initiative to encourage local spending and support of community business, features Chamber member businesses.2. Another way we encourage business with Chamber members is through our Chamber Checks program. Chamber Checks are our local gift certificate program. $50,000 of new Chamber Checks go into circulation each year, and more than $200,000 in Chamber Checks have been spent locally – with Chamber members. So far. If you see a Chamber Check come in to your business, that person wants to shop with you! Treat it just like a regular check and accept it! Our Chamber Checks checking account is held at Harrington Bank, and we guarantee each check for its full amount. Just deposit it with your bank just like any other check. The Checks are blue and include the Chamber logo, Buy Local logo, and Harrington Bank logo as well as Aaron Nelson’s signature.3. Finally, we help you reach customers and clients by giving you access to conference room space should you ever need to host meetings or conferences. Our small conference room is available for members only, free of charge. It seats about six. Our large conference room, which seats about 35, is available at $20 per hour for for-profit members and $10/hour for non-profit members. Contact Simone to reserve those spaces; you’ll find rental information in your packet. QUESTIONS?
  • Networking eventsReferralsChamber Checks Conference Room Rental Second Area of Service: Improving your access to clients and customers, and growing your professional networkOur second area of service is two-pronged, and I’ll start with “growing your professional network.” One way the Chamber helps you grow your network is through our numerous networking events. We host a monthly evening networking event – Business After Hours – as well as monthly roundtables at the Chamber office, and several of our executive events – like the Annual Meeting or development briefings – have networking time built into the program. To make the most of the networking events the Chamber offers, I recommend that you attend a variety of events and figure out which event is the best fit for you. Then, when you pick an event or a couple events that work for you, attend them regularly, and set goals for yourself for those events. For example, you might choose to come to each After Hours, and you might set the goal of making five new contacts at each event. Finally, these are permission-to-network events, so make an effort to exchange business cards and then actually follow up with the folks you meet. Now onto the second prong: improving your access to customers and clients, which is much like expanding your network, but not event-based. We help improve your access to customers and clients in three ways: referrals, Chamber Checks and conference room rentals.1. Referrals: One major way that we help market your business to potential clients and customers is through referrals. Hundreds of business owners and manager, visitors and relocators visit and call our office each month, and our staff refers them exclusively to Chamber member businesses. We also direct customers and clients to you through our Web site – www.carolinachamber.org – which hosts our online directory and advertising slots for Chamber members. Additionally, webuylocal.org, the Chamber’s initiative to encourage local spending and support of community business, features Chamber member businesses.2. Another way we encourage business with Chamber members is through our Chamber Checks program. Chamber Checks are our local gift certificate program. $50,000 of new Chamber Checks go into circulation each year, and more than $200,000 in Chamber Checks have been spent locally – with Chamber members. So far. If you see a Chamber Check come in to your business, that person wants to shop with you! Treat it just like a regular check and accept it! Our Chamber Checks checking account is held at Harrington Bank, and we guarantee each check for its full amount. Just deposit it with your bank just like any other check. The Checks are blue and include the Chamber logo, Buy Local logo, and Harrington Bank logo as well as Aaron Nelson’s signature.3. Finally, we help you reach customers and clients by giving you access to conference room space should you ever need to host meetings or conferences. Our small conference room is available for members only, free of charge. It seats about six. Our large conference room, which seats about 35, is available at $20 per hour for for-profit members and $10/hour for non-profit members. Contact Simone to reserve those spaces; you’ll find rental information in your packet. QUESTIONS?
  • Direct communicationRegular briefings and programsAccess to community leaders and decision makersThird area of service, access to information and decision makersChapel Hill-Carrboro is a unique marketplace, and one of the Chamber’s main goals is to provide you with the information you need to successfully compete in our marketplace. We do this in a variety of ways -Direct Communication – Chamber staff provides you with the information you need through monthly communications – Business Matters, our e-newsletter, features a News You Can Use section, and Government Matters is our monthly publication that updates you on community and government issues as well as the Chamber’s public policy agenda. When an issue arises that you need to know about, we also send direct e-mails and letters to you to keep you up-to-date on what’s going on in our community.Additionally, the Chamber hosts regular briefings and programs that are educational and information-based: our events cover economic development – most notably our Chatham and Orange Co. Development Briefings, finance and the economy – like our Economic Outlook Breakfast in November, state, local and national government and other hot topics, including health care and public policy.Finally, through these types of information-based events, the Chamber gives its members direct access to key decision makers. For example, we host an annual State Legislative Briefing as well as a breakfast with congressman David Price, and Chamber members are able to ask elected officials direct questions at these type of events. Additionally, elected officials often speak at events – like our upcoming April Briefing – or attend events.
  • Direct communicationRegular briefings and programsAccess to community leaders and decision makersThird area of service, access to information and decision makersChapel Hill-Carrboro is a unique marketplace, and one of the Chamber’s main goals is to provide you with the information you need to successfully compete in our marketplace. We do this in a variety of ways -Direct Communication – Chamber staff provides you with the information you need through monthly communications – Business Matters, our e-newsletter, features a News You Can Use section, and Government Matters is our monthly publication that updates you on community and government issues as well as the Chamber’s public policy agenda. When an issue arises that you need to know about, we also send direct e-mails and letters to you to keep you up-to-date on what’s going on in our community.Additionally, the Chamber hosts regular briefings and programs that are educational and information-based: our events cover economic development – most notably our Chatham and Orange Co. Development Briefings, finance and the economy – like our Economic Outlook Breakfast in November, state, local and national government and other hot topics, including health care and public policy.Finally, through these types of information-based events, the Chamber gives its members direct access to key decision makers. For example, we host an annual State Legislative Briefing as well as a breakfast with congressman David Price, and Chamber members are able to ask elected officials direct questions at these type of events. Additionally, elected officials often speak at events – like our upcoming April Briefing – or attend events.
  • We’ve got to help make this place a community where you – our members – can thrive. That includes paying attention to K-12 education, regional transportation, environmental issues, and really everything that made Chapel Hill-Carrboro an attractive place for you to operate a business. The way we accomplish this is by:Representing your business interests or lobbyingPaying attention to economic development and public policyYou are welcome to call our office at any point to ask… Hey, what’s up with the tree ordinance? Or what’s happening with the men’s homeless shelter? Right now, some of our priorities are:Funding for Chapel Hill economic developmentDowntown parkingAnd regional transportationRecruit and Retain EmployersImprove Regulatory EnvironmentBuild and Maintain InfrastructureImprove and Expand Access to CustomersIncrease Participation and Influence of and by the Business Community
  • Chapel Hill-Carrboro Chamber of Commerce Member Orientation

    1. 1. Sponsored by Time Warner Cable Business Class
    2. 2. •Learn about the Chamber and yourfellow members•Learn how to gain the most benefitfrom your membership•Share ideas on how to get involved
    3. 3. •Name•Organization and role•Years in business•Who is a good lead for you?
    4. 4. To serve and advance your business interests and build a sustainable community where you can thrive
    5. 5. •Government Relations andPublic Policy•Economic Development•Growing your business•Access to information anddecision makers
    6. 6. •Membership renewal•Growing your professionalnetwork•Saving money with the Chamber•Marketing your businessthrough membership
    7. 7. •Educational Programming•Networking Events•Promoting Member News viaChamber communications
    8. 8. •Budgeting and Accounting•Accounts Payable/Receivable•Updating member records
    9. 9. •Growing Chamber membership•Increasing visibility throughsponsorship•Marketing your business toclients and customers
    10. 10. • Member outreach andengagement•Public policy tracking andadvocacy• Earned and social media
    11. 11. •Networking events•Educational programming•Member roundtables
    12. 12. •Scheduling with Aaron•Conference room reservation•Visitor and relocation center
    13. 13. 1. Helping you save and make money2. Improving your access to clients and customers and growing your professional network3. Giving you access to timely, valuable information, resources and key decision makers4. Advocating for your business interests
    14. 14. Helping You Make and Save Money
    15. 15. •Health Care for Chamber members, youremployees & their dependents•$60 doctor visits•$10 prescriptions
    16. 16. •15%-30% off lowest retail price•Order online or purchase in store•Sign up with Terri atterri.taylor@officedepot.com
    17. 17. •Daily deals at www.ourlocaldeal.com
    18. 18. Improving your access to clients and customers and growing your professional network
    19. 19. Connecting you with timely,valuable information, resources and key decision makers
    20. 20. Advocating for your business interests
    21. 21. 2012 Public Policy Agenda• Retain and Recruit Employers• Improve Regulatory Environment• Build and Maintain Infrastructure• Improve and Expand Access to Customers• Increase Participation and Influence by and of the Business Community
    22. 22. How can YOU get involved?
    23. 23. Events: State & Federal Issues Briefings
    24. 24. Economic Development & Public Policy Committee• First Thursday of the month, 8 AM, at the Chamber• Chair: Margot Lester; Vice Chair: Jeremy Browner• This month: August 2nd at 8 AM – Charlie Cleary, Self Help Ventures Fund – Annette Stone, Town of Carrboro – Dottie Schmitt, Orange County
    25. 25. Government Matters monthly e-newsletter
    26. 26. Join an Advisory Board
    27. 27. •Pick an activity and stick with it•Check out Chamber newsletters•Talk to Chamber staff and volunteers
    28. 28. • Facebook.com/ChapelHillCarrboroChamber • Twitter: @CarolinaChamber • Flickr.com/photos/carolinachamber • Slideshare.net/carolinachamber• LinkedIn: Chapel Hill-Carrboro Chamber group • www.carolinachamber.org

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