Boost Your Professional Image with Video by Drew Becker
Five Ways to Boost yourProfessional Image with Video Presented by Convey Media Group Drew Becker
Video Benefits 152% of all web traffic is video(according to industry watchdog, eMarketer)More than 70% of all web visitors watch onlinevideo (according to NY Times)The average YouTube visitor spends 27minutes watching video per dayThe search engines visit video sites every fewminutes—so your videos appear in Google,Yahoo and MSN just MINUTES after yousubmit, not days or weeksIn 2011, 4.3 billion dollars were spent on web videoadvertising (65% tell at least 1 friend about an online video they liked).
Video Benefits 2Because video is so popular, video links andclips often show up before other contentOver 50% of viewers will take action afterwatching a video advertisement. 12% of those willmake a purchase (Compared to 1% reading traditional textadvertising copy)65% of viewers will watch a video ad to theend (Compared to less than 20% who finish an online sales page).72% of online surfers watch at least one video onthe Internet every week (65% of the viewers are between 35and 64 and earn middle to high incomes).
5 Ways to Boost your Professional Image with Video1. Tighten the link with your brand2. Show or describe your proficiency simply3. Allow clients to learn about you personally4. Tell your story memorably5. Use testimonials to validate your work
Tighten the link to your BrandAssociate you and your company with yourproducts/services visuallyAttach keywords (may be values, objectives,mission) to video brandAssociation with logo and taglineAllow clients to see who you are, how warm youare, how much you’d like to help, etc.
Show or Describe ProficienciesA show is worth a thousand tellsA simple concise description of your service orproduct can be memorableA view of someone working with your productis most effectiveA testimonial about your expertise is powerful
Allow clients to Learn about YouA video is one of the best ice breakersSeeing you in your natural environmentcreates comfortCommon elements in the video createfamiliarity
Tell Your StoryPeople love to hear storiesStorytelling is one of the best teachingtoolsEveryone has a story; yours is interestingand memorable
TestimonialsThe power of word of mouth multiplied (thinkLinked-In)We buy from people we like- referrals work thatway as wellSomeone who has used your service or producttalking about you is so much more believable
To Shoot or Be Shot?Shoot Be Shot Resolution depends on your Have necessary equipment camera Can complete job in timely Challenges may extend the fashion amount of time needed Great pricing based on May be less expensive than durability outsourcing Professionals who know Some knowledge is necessary equipment and process Need for post-production Post-production tools and software and expertise experience How much will it cost?
Types of VideosPromotional videos– Video about the business– Video about the owner– Video about the service or product– Testimonial videosTraining videos– Videos to train employees– Videos to demonstrate processes
YouTube FormatsWebM files - Vp8 video codec and Vorbis Audio codecs.MPEG4, 3GPP and MOV files - Typically supportingh264, mpeg4 video codecs, and AAC audio codec.AVI - Many cameras output this format - typically thevideo codec is MJPEG and audio is PCM.MPEGPS - Typically supporting MPEG2 video codecand MP2 audio.WMV.FLV - Adobe-FLV1 video codec, MP3 audio
Five Mistakes To AvoidDon’t shoot without a scriptDon’t shoot unless your video deliversvalueDon’t shoot in poor lightDon’t shoot with poor soundDon’t shoot a promotional video over 2minutes for your website(unless you canhold the audience’s attention)
Thank You Contact information:Drew Becker- Drew@ConveyMediaGroup.com 919-264-9868 www.ConveyMediaGroup.com
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