0
An IP Managment for OpenInnovation and the idea of a         commons                      University of Berkley           ...
Importance of Widespread Knowldge• Open Innovation recognizes that there is  useful and widespread knowldge• Open Innovati...
Importance of Widespread Knowldge– firms need to be able to develop business model capable of  capture/extract value by bu...
• Both actors (firms and governments) need  then to manage IP accordingly and to invest  in a environment that supports su...
Learning from the Net
Text
it wasn‘t inevitable.
adaptabilityease of masterycapacity for leverageaccessibility               - zittrain
Innovation as a system’s capacity  to produce unexpected results
can we “port” infrastructure that  facilitates Open Innovation?
Managing “knowledge” > Managing IP        journals and books (copyright)data / databases (copyright/database-rights ?)    ...
data: embryonic systems
By "open access" to this literature, we mean its free availability on the public internet, permitting any users   to read,...
text knowledge governance:       registration       certification      dissemination       preservation
http://www.patentlens.net/daisy/Telomerase/2389/g1/2923.html
• Hard to assess the extent of legal rights you  may have/risk of contamination• May be hard to break the logic of “patent...
closed innovation systems will then prefer           incremental changes.
Do you?
Fig. 2.5   IP Mapping Value Chain Analysis: Printers Enabling                                                             ...
In a world of Open Innovation there is    too much good stuff out there!   Develop “scouting” strategies!  Know you and yo...
Be aware of your opportunities   Product line extensions   In-licensing and Out-licensing   Leverage into adjacent mark...
can we “port” infrastructure that  facilitates Open Innovation?           Deal with:      “lack of information”    “lack o...
Deal with unused potential!“only 60% of patents from top industry were utilized in             their mainstream business” ...
In order to:Increase utilization of tech by you and othersIncrease scope and number of areas by you                and oth...
Standards!
http://wiki.creativecommons.org/patent_tools_public_discussion
make     field of use  use  sell     revenue barterimport    geography
“The primary goal of the IP Zone is to facilitate IP transactions. We envision the IPZone as the central hub for companies...
But also ideas!
From “outside”
From “inside”: enterprise 2.0"The way we chose to facilitate this discussion was through a community blog, which Icalled D...
licensing works best inside a  democratized ecosystem.
cyberinfrastructure  business investment    academic support    open communitytechnical standardization
simple, accessible, extensible…unreasonably effective over time.
what can you do?  standardize patent datakeep exploring pilots like P2P     fund infrastructure   certify standard tools
Do not forget to…pay attention to
there is no single “commons”      public domain     patent commons   open source software       free culture
Hasta pronto!
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Croi4 hc
Upcoming SlideShare
Loading in...5
×

Croi4 hc

438

Published on

An IP Managment for Open Innovation and the idea of a commons

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
438
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Develop “scouting” strategies!: Talk to your costumers! Suppliers! Develop relations with Universities! And larger communities! Support standard bodies! Know you and your environment! TLC!
  • Develop your tailored IP LIFE CYCLE MODEL!
  • Transcript of "Croi4 hc"

    1. 1. An IP Managment for OpenInnovation and the idea of a commons University of Berkley May, 25, 2011. Carolina Rossini
    2. 2. Importance of Widespread Knowldge• Open Innovation recognizes that there is useful and widespread knowldge• Open Innovation teaches that you need to incentivize the emergence of secondry markets
    3. 3. Importance of Widespread Knowldge– firms need to be able to develop business model capable of capture/extract value by buying, selling and sharing IP, and this may require “educate” its employees ealry on and “help” others to figure our their business modelsand– Government may need to provide infraestructure and foster standarization for knowldge sharing and communicaton (includig PTO) Support and incentiveze the growth of a SECONDARY MARKET
    4. 4. • Both actors (firms and governments) need then to manage IP accordingly and to invest in a environment that supports such management
    5. 5. Learning from the Net
    6. 6. Text
    7. 7. it wasn‘t inevitable.
    8. 8. adaptabilityease of masterycapacity for leverageaccessibility - zittrain
    9. 9. Innovation as a system’s capacity to produce unexpected results
    10. 10. can we “port” infrastructure that facilitates Open Innovation?
    11. 11. Managing “knowledge” > Managing IP journals and books (copyright)data / databases (copyright/database-rights ?) inventions / products (patents)
    12. 12. data: embryonic systems
    13. 13. By "open access" to this literature, we mean its free availability on the public internet, permitting any users to read, download, copy, distribute, print, search, or link to the full texts of these articles, crawl them for indexing, pass them as data to software, or use themfor any other lawful purpose, without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself.
    14. 14. text knowledge governance: registration certification dissemination preservation
    15. 15. http://www.patentlens.net/daisy/Telomerase/2389/g1/2923.html
    16. 16. • Hard to assess the extent of legal rights you may have/risk of contamination• May be hard to break the logic of “patents to exclude others”
    17. 17. closed innovation systems will then prefer incremental changes.
    18. 18. Do you?
    19. 19. Fig. 2.5 IP Mapping Value Chain Analysis: Printers Enabling Repair andTechnology Equipment Installation Consumables Operation ServiceControllers Manufacturing Site Prep Ink Programming DiagnosticsPrint Heads Integration Assembly Paper Monitoring Testing Testing Quality Procedures Lasers Control Sensors Connectivity Scheduling Parts = Moderate IP risk = Strong IP position (possible assertion opportunity) = High IP risk = Low IP risk
    20. 20. In a world of Open Innovation there is too much good stuff out there! Develop “scouting” strategies! Know you and your environment!
    21. 21. Be aware of your opportunities Product line extensions In-licensing and Out-licensing Leverage into adjacent markets Neutralize risks in points of your value-chain Secure better terms from your suppliers Offer more to your customers, including “IP insurance” Connect with you community and your universities – get to know before others
    22. 22. can we “port” infrastructure that facilitates Open Innovation? Deal with: “lack of information” “lack of terms of trade” “be smarter about your costs”
    23. 23. Deal with unused potential!“only 60% of patents from top industry were utilized in their mainstream business” “10% of patents from Universities represent 90% of royalties”
    24. 24. In order to:Increase utilization of tech by you and othersIncrease scope and number of areas by you and others = Increase value of your tech!
    25. 25. Standards!
    26. 26. http://wiki.creativecommons.org/patent_tools_public_discussion
    27. 27. make field of use use sell revenue barterimport geography
    28. 28. “The primary goal of the IP Zone is to facilitate IP transactions. We envision the IPZone as the central hub for companies, universities, and entrepreneurs looking to manage, market and monetize their IP assets.” American Express‘ Tracey Thomas, Chief IP Strategist and acting CEO for the IP Zone
    29. 29. But also ideas!
    30. 30. From “outside”
    31. 31. From “inside”: enterprise 2.0"The way we chose to facilitate this discussion was through a community blog, which Icalled Discussion Group about the World Wide Web, or DIGWWW," said SimonRevell, manger of enterprise technology and development at Pfizer. "The blog was setup to enable anybody to post—we deliberately wanted to lower the barrier toparticipation. Both [Pfizerpedia and DIGWWW] were initiated at the grassroots leveland spread virally. One soon heard about the other, and that resulting in somebeneficial cross-selling."
    32. 32. licensing works best inside a democratized ecosystem.
    33. 33. cyberinfrastructure business investment academic support open communitytechnical standardization
    34. 34. simple, accessible, extensible…unreasonably effective over time.
    35. 35. what can you do? standardize patent datakeep exploring pilots like P2P fund infrastructure certify standard tools
    36. 36. Do not forget to…pay attention to
    37. 37. there is no single “commons” public domain patent commons open source software free culture
    38. 38. Hasta pronto!
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×