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There are different levels of ethical concern attached to each cyber-layer
Deeper immersion in cyber-reality requires greater complexity of ethical consideration
Level Environment Participant ID Privacy Data Reliability Research Methods Ethical dilemmas 1 Public (e.g. web space) Accessible real world ID None Strong Neutral Superficial 2 Semi-public (e.g. e-mail) Controlled real world ID Light Strong Overt participation Minimal 3 Semi-private (e.g. listserv) Accessible virtual world ID Light moderate Moderate Overt non- participation Moderate 4 Private (e.g. Chatroom) Controlled virtual world ID Moderate Weak Covert participation Significant 5 Virtual (role-playing) Complete virtual world immersion Heavy Unreliable Covert non- participation Highly significant