How to Market Your Business With FacebookBuilding social media such as Facebookcan be compared to a snowball rolling downhill.
Momentum is CriticalIts about creating a wide variety of social media channels and networks that your customers & prospects can connect with you.
Social Media Uses – The Why1. Build Your Brand2. Customer Service3. Making Money4. Recruiting Tool5. Customer Retention
Defined UsesLinkedIn = Set & Forget – Professional Twitter = Daily & Hourly – CasualYouTube = Videos – Weekly – Prof & Casual Blog = Weekly – Professional Facebook = Daily - Casual
Who Uses Social MediaThe social landscape is stable. - approximately 1.5 billion people use social networking sites.Mobile is the perfect accelerator for social media usage. - 51 percent of internet users have a smartphone.The majority have a profile on two sites – this is usually Facebook and one other (predominately Twitter or LinkedIn)Social Media Around The World 2012 report, InSites Consulting polled 7,827 consumers across 19 countries, and came to these conclusions:
Your Guide to Quick Start1. Add Social Media Icons & Links to Your Website2. Ask Orlando Web Wizard to Make Your Website a Social Media Hub3. Start Blogging4. Continuously Add New Content & Ongoing Maintenance. Dont Set it & Forget It!
Getting StartedFirst you will need to sign-up with Facebook . . .
Login to FacebookThen click on “Create a Page” to create a page for your business.
Facebook Create a PageThis is what a page looks like before adding branding
Facebook PageThis is What aFacebook PageLooks Like WhenGood Brandingis Added
Tagging Photos• Go to the photo and click on Tag PhotoWhy? - Interact with customers on a personal level and connect more users in a single place.
Tagging Photos• Click on the person in the photo to tag them. Enter their name and press Enter• Click Done Tagging on the photo when youre finished
Check In• Share Where You Are . . .Drive Customers to Your Front Door.
Check In• Here I Am!Perfect for Location Based Marketing• Location• Location• Location
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