Using Social Media Marketing
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Using Social Media Marketing

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How to market your business using social media marketing. Part one - Facebook

How to market your business using social media marketing. Part one - Facebook

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  • If you have ever seen a snowball rolling downhill, it gains momentum while growing in size as it rolls downhill. Social media also starts out small with a few friends and likes. As you interact with others this social media snowball gains momentum and grows in the number of people that you will reach. Compared to a snowball when your campaign gets going it builds and builds. With strategic planning and a good amount of work your campaign will eventually create it's own circular momentum racing downhill.
  • The more social media channels you provide, the more it increases the odds are that you will create enough circular momentum to generate real results with your online marketing campaign. The energy put forth that drives the snowball will determine the size of the snowballs growth. Which would you choose a small snowball that is hidden or a huge snowball that everyone sees? The bottom line is momentum is critical. Social Media campaign is not free. Time is money and it will take your time to build the circular momentum. Circular momentum doesn't just happen; you have to push it along, like you must push a snowball down a hill.
  • Circular momentum doesn't just happen, you have to help it along. Leverage is the circular momentum of people loving your brand and doing your marketing for you. Word of Mouth Marketing via social media.
  • Use social media to network, promote and share. Use a soft sell approach when using social media, start by connecting and building relationships. Make sure what you post adds value to those who read it and give useful information. Plant your seeds today for a plentiful harvest tomorrow. Connect with people today to have customers tomorrow.
  • 48.2% Businesses have a Facebook Page 39.1% Business have a business profile 26% Businesses have a YouTube Stream
  • Use social media to create relationships with customers and prospects. Conversations go back and forth, not one way. Encourage engagement that creates the circular momentum and the snowball effect.
  • Go to www.facebook.com and fill out the online form. 1. You will need an email address 2. A nice picture for your profile.
  • A tag is a special kind of link. When you tag someone, you create a link to their timeline. The post you tag the person in is also added to that person’s timeline. For example, you can tag a photo to show who’s in the photo or post a status update and say who you’re with. If you tag a friend in your status update, anyone who sees that update can click on your friend’s name and go to their timeline. When you tag someone, they'll be notified.
  • When someone adds a tag of you to a post, your friends may be able to see this. The tagged post also goes on your timeline. If you’d like, you can turn on Timeline Review to review and approve each tagged post before it goes on your timeline or exclude some people from seeing tagged posts of you when they are viewing your timeline. Tagging allows social media users to interact with one another on a more personal level and connect even more users in a single place. Be very cautious when utilizing this social media tool. If not correctly used, tagging by can come across as spam and turn off potential clients. This strategy is smart because it puts your company on the circular snowball effect of the tagged followers. This opens your business up to a whole new wave of potential followers, and hopefully, consumers. The entire goal of social media aims at gaining as much sight and interaction on the web as possible. Tagging bridges the gap between two people, pages or companies by merging their views from followers and expanding reach.
  • Location, location, location: it's vital in property sales, restaurants and coffee houses. Location-based social media services can help you spread awareness of your business and drive customers to your front door. The check-in feature at Facebook is simple to use. When you check in on Facebook, you're telling your Facebook Friends "Here I am!" Now that Sonny's has internet access we all should check in every Wednesday on our cell phones to help bring more customers to Sonny's BBQ
  • I will be having hands-on step-by-step class at the Providence Foundation on Alafaya Trail. If interested please leave your contact information on the clip-board to be notified for the next class. Please also fill out the speaker evaluation form so I can improve my skills with your wonderful feedback.

Transcript

  • 1. How to Market Your Business With FacebookBuilding social media such as Facebookcan be compared to a snowball rolling downhill.
  • 2. Momentum is CriticalIts about creating a wide variety of social media channels and networks that your customers & prospects can connect with you.
  • 3. Social Media Uses – The Why1. Build Your Brand2. Customer Service3. Making Money4. Recruiting Tool5. Customer Retention
  • 4. Defined UsesLinkedIn = Set & Forget – Professional Twitter = Daily & Hourly – CasualYouTube = Videos – Weekly – Prof & Casual Blog = Weekly – Professional Facebook = Daily - Casual
  • 5. Who Uses Social MediaThe social landscape is stable. - approximately 1.5 billion people use social networking sites.Mobile is the perfect accelerator for social media usage. - 51 percent of internet users have a smartphone.The majority have a profile on two sites – this is usually Facebook and one other (predominately Twitter or LinkedIn)Social Media Around The World 2012 report, InSites Consulting polled 7,827 consumers across 19 countries, and came to these conclusions:
  • 6. Your Guide to Quick Start1. Add Social Media Icons & Links to Your Website2. Ask Orlando Web Wizard to Make Your Website a Social Media Hub3. Start Blogging4. Continuously Add New Content & Ongoing Maintenance. Dont Set it & Forget It!
  • 7. Getting StartedFirst you will need to sign-up with Facebook . . .
  • 8. Login to FacebookThen click on “Create a Page” to create a page for your business.
  • 9. Facebook Create a PageThis is what a page looks like before adding branding
  • 10. Facebook PageThis is What aFacebook PageLooks Like WhenGood Brandingis Added
  • 11. Tagging Photos• Go to the photo and click on Tag PhotoWhy? - Interact with customers on a personal level and connect more users in a single place.
  • 12. Tagging Photos• Click on the person in the photo to tag them. Enter their name and press Enter• Click Done Tagging on the photo when youre finished
  • 13. Check In• Share Where You Are . . .Drive Customers to Your Front Door.
  • 14. Check In• Here I Am!Perfect for Location Based Marketing• Location• Location• Location
  • 15. Learn MoreOrlando Web Wizard Classes at Providence Foundation Sign-Up Today!
  • 16. • Learn More