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Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
Taking your social media pulse
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Taking your social media pulse

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Learn how to read Facebook Insights

Learn how to read Facebook Insights

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  • 1. ROI and Insights Learn to take your Social Media Pulse
  • 2. What is Preventing Success? Lack of Knowledge Inability to Measure your Return on Investment Lack of Budget (Money) Management Technical Complexity Not Understanding Your Market
  • 3. Business Key Concepts & Action Steps Key Concept: Developing a social media strategy and plan. Understanding your business structure, resources and capabilities to manage social media. Action Steps: Do an analysis of your business. Hire Orlando Web Wizard if you need more help.
  • 4. Customer Key Concepts & Action Steps Key Concept: Customers follow a process when making purchasing decisions. Customers follow specific patterns based on product or service exposure. Action Steps: Map out your customers decision making process. Understand how you can influence this process. Understand how involved your customers are with your product or service. Understand how your product or service differentiates from your competition.
  • 5. Facebook Insights There are two types: 1. User Insights: Total page Likes, or a number of fans, daily active users, new Likes/Unlikes, Like sources, demographics, page views and unique page views, tab views, external referrers, media consumption. 2. Interactions Insights: Daily story feedback (post Likes, post comments, per post impressions), daily page activity (mentions, discussions, reviews, wall posts, video posts).
  • 6. Click “See All”
  • 7. Total Likes, Friends of Fans, Talking About, Total Reached
  • 8. Post Types are a StoryThe ways people can interact with your Facebook page.
  • 9. Reached, Engaged, Talking, Virality
  • 10. Total ReachedThe number of people who saw your post.
  • 11. Engaged UsersPeople who have clicked anywhere on one of your Facebook Page posts. They may: * Liked * Commented * or Shared it.
  • 12. Talking About ThisThe number of unique individuals who have created a “story” about your Facebook Page.
  • 13. Create an Ad• What do you want to advertise?
  • 14. Blog On FacebookFacebook Notes:
  • 15. ROI and Insights  Learn to take your Social Media Pulse 1Everyone find their pulse on the carotid artery.Place your index and third fingers on your neck tothe side of your windpipe. When you feel your pulse,look at your watch and count the number of beats in10 seconds. Multiply this number by 6 to get yourheart rate per minute.To check your physical health you take your pulse.To check social media health you must take also takeyour online pulse. To do this, like going to the doctorto check your physical health, you should know howto read your Facebook Insights and Google Analytics.
  • 16. What is Preventing Success?  Lack of Knowledge  Inability to Measure your Return on Investment  Lack of Budget (Money)  Management  Technical Complexity  Not Understanding Your Market 2When running a race it doesnt pay to sit on thesidelines. Lack of knowledge can limit your success ifyou dont know your goals. Not knowing what to docreates a vacuum and becomes a barrier to success.So how can we move forward and get a clear pictureof your online strengths, weaknesses, opportunitiesand threats you may be facing?
  • 17. Business Key Concepts & Action Steps  Key Concept: Developing a social media strategy and plan. Understanding your business structure, resources and capabilities to manage social media.  Action Steps: Do an analysis of your business. Hire Orlando Web Wizard if you need more help. 3How do you move ahead?How does the benefits of social media outweigh therisks?How can social media benefit your company?Do you have the capabilities needed to achievedesired goals?
  • 18. Customer Key Concepts & Action Steps  Key Concept: Customers follow a process when making purchasing decisions. Customers follow specific patterns based on product or service exposure.  Action Steps: Map out your customers decision making process. Understand how you can influence this process. Understand how involved your customers are with your product or service. Understand how your product or service differentiates from your competition. 4There are a variety of different customer behaviormodels in the marketing world. However, they allhave the same goal “Converting a Prospect into aCustomer” This is called a conversion. The ultimategoal of your social media marketing campaign is theconversion rate. What ever strategy you devise theremust be a way to measure the conversion rate to seeif your strategy was successful.This is a way to take the online pulse to tell the healthof your marketing efforts.
  • 19. Facebook Insights  There are two types: 1. User Insights: Total page Likes, or a number of fans, daily active users, new Likes/Unlikes, Like sources, demographics, page views and unique page views, tab views, external referrers, media consumption. 2. Interactions Insights: Daily story feedback (post Likes, post comments, per post impressions), daily page activity (mentions, discussions, reviews, wall posts, video posts). 5If you want to know exactly what these facebook terms mean I have upload a glossary of terms inmy SlideShare account. I will be emailing this to everyone.
  • 20. Click “See All”• Click to add an outline 6
  • 21. Total Likes, Friends of Fans, Talking About, Total Reached • Click to add an outline 7Total Likes are the number of unique individuals who click the Like button to “Like” yourFacebook Page.Friends of Fans are the number of unique individuals who are friends with the people who likeyour Facebook Page. These people represent the total potential reach of any content you publish toyour Facebook Page. This is part of the snowball circular momentum covered in the previouspresentation. People Talking about This are the number of unique individuals who have created a “story”about your Facebook Page during this time period. More of the of the snowball circularmomentum.Total Reached is the number of unique individuals who have actually seen content related to yourFacebook Page. This could include content published on your Page, as well as Facebook Ads andSponsored Stories that lead people to your Page.
  • 22. Post Types are a Story The ways people can interact with your Facebook page. 8They ways people can interact with your Facebook page are:• Liking your Facebook Page• Liking, commenting on, or sharing a post from your Facebook Page• Answering a question you asked on your Page• Responding to an event you posted on your Page• Mentioning your Page within their own posts• Tagging your Page in an uploaded picture• Checking in to or recommending your Facebook Place
  • 23. Reached, Engaged, Talking, Virality • Click to add an outline 9Reach is the number of people who saw your post.Engaged Users are the number of people who have clicked on your post.Talking about This is the number of people who have created a story from your post.Virality is the percentage of people who have created a story form your post.
  • 24. Total Reached The number of people who saw your post. 10Organic Reach is the number of unique individuals who saw a specific post from your FacebookPage on their own News Feeds, tickers, or directly on your Page.Paid Reach is the number of unique individuals who saw a specific post from your Facebook Pagethrough a paid source, such as a Facebook Ad or Sponsored Story.Viral Reach is the number of unique individuals who saw a specific post from your FacebookPage through a story published by one of their Facebook friends.
  • 25. Engaged Users People who have clicked anywhere on one of your Facebook Page posts. They may: * Liked * Commented * or Shared it. 11Photo Views are the number of times your photos have been viewed at their full size.Other Clicks are the number of clicks not counted in the other metrics. Clicks on peoples names,time stamp and number of likes.Stories Generated are the number of stories created from your posts.
  • 26. Talking About This The number of unique individuals who have created a “story” about your Facebook Page. 12This is the number of people who have clicked “Like” on your page.
  • 27. Create an Ad • What do you want to advertise? 13We do not have time to learn how to create a Facebook ad. I can give a class on this or you canhire Orlando Web Wizard as a sales consultant.This is the ad statics from the “Build Your Own Website” I created concerning the class I gave atSCORE Orlando, Disney Entrepreneur Center. I was able to target market this Facebook ad tosmall business owners, business start-ups and home based businesses with in a 25 mile radius ofthe city of Orlando. I limited my budget to $100.00 and I paid only for clicks not impressions. Theclick went to my website sign-up page. I ran this ad for 30-days until the class started.The conversion rate was one like to my Facebook page and 3 students attending the class.
  • 28. Blog On Facebook Facebook Notes: 14You can blog on Facebook using the Facebook Notes feature.We do not have time to discuss learn how to use this feature in this presentation.Contact me for a class of consultation to lean more about blogging onfacebook.
  • 29. Click to add title• Click to add an outline 15

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