Social Media - Jan 4, 2012

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Social Media and strategy as presented at the Glendale (AZ) Library - 1/4/12

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Social Media - Jan 4, 2012

  1. 1. Make the Most of Social Media in Your Business Guiding you thru the SM Maze to Develop Your Best Strategy 1/4/12
  2. 2. Social Stats <ul><li>Facebook – 800M worldwide </li></ul><ul><li>LinkedIn – 135M worldwide </li></ul><ul><li>Twitter – 8% of US population </li></ul><ul><li>Google+ - fastest growing and +1 benefits </li></ul><ul><li>YouTube – Google owned – 3 billion views/day (70% outside US) </li></ul>
  3. 3. NeuroMarketing <ul><li>Pictures – FlickR, Picasa </li></ul><ul><li>Videos – YouTube, Screenr, MailVu </li></ul><ul><li>Recommendations/Testimonials </li></ul><ul><li>Emotions & Subconscious </li></ul><ul><li>Brain fluence by Roger Dooley </li></ul>
  4. 4. Forrester’s 4-Step Approach to set Social Strategy
  5. 5. Where is Your Audience? <ul><li>B2B – LinkedIn </li></ul><ul><li>Techies in Google+ & Twitter </li></ul><ul><li>B2C (services) – Facebook & G+ </li></ul><ul><li>Remember – 93% of all on-line business opportunities begin with a search </li></ul>
  6. 6. 3 Trends <ul><li>Mobile – Pulse, Currents, Flipboard </li></ul><ul><li>Local </li></ul><ul><li>Social </li></ul><ul><li>Your website or Hub must be optimized with these trends in mind </li></ul><ul><li>Content submission with FeedBurner, FeedBlitz, NetworkedBlogs, BlogCatalog </li></ul>
  7. 7. Know Your Keywords <ul><li>Words </li></ul><ul><li>Pictures </li></ul><ul><li>Messages </li></ul><ul><li>Storytelling not traditional Selling </li></ul><ul><li>InBoundWriter.com </li></ul>
  8. 8. Strategic Plan <ul><li>Who </li></ul><ul><li>What </li></ul><ul><li>Where </li></ul><ul><li>When </li></ul><ul><li>LinkedIn/Twitter Peak (lunchtime) </li></ul><ul><li>Facebook (breakfast/after work/weekends) </li></ul><ul><li>Business Blog (weekends & lunchtime) </li></ul>
  9. 10. Editorial Calendar & Activity <ul><li>Blog 1-5x/week </li></ul><ul><li>Update Status in LI 1-2x/week </li></ul><ul><li>Share content in Groups 1/mo? </li></ul><ul><li>Be helpful - daily </li></ul><ul><li>Tweet 5x/day, RT or mention others- avoid selling </li></ul><ul><li>Comment- other Blogs, Group Discussions, etc </li></ul><ul><li>Keyword focused! Inbound attraction </li></ul>
  10. 11. LinkedIn <ul><li>Headline </li></ul><ul><li>Website URLs </li></ul><ul><li>Vanity URL – email signature </li></ul><ul><li>Summary, Specialties – keywords </li></ul><ul><li>Groups </li></ul><ul><li>Applications-Wordpress, Slideshare, Box.net, Google Presentations, Reading List by Amazon </li></ul><ul><li>Company Profile with Products/Services </li></ul>
  11. 12. Is Your LinkedIn Profile Effective?
  12. 15. LinkedIn Company Profile
  13. 18. Company Page Analytics
  14. 19. Twitter <ul><li>Twitter is Worldwide but has options to send to just your connections, or privately. </li></ul><ul><li>Twitter Search – Keywords, Hashtags </li></ul><ul><li>Follow keyword Top Influencers </li></ul><ul><li>Find local followers </li></ul><ul><li>HootSuite, MarketMeSuite or Tweetdeck </li></ul><ul><li>Share, Compliment, Retweet, Repeat </li></ul>
  15. 23. What Makes A Good Tweet? <ul><li>Headline – Top 10, How to, etc </li></ul><ul><li>Hashtags - #business #iPad #yourkeyword </li></ul><ul><li>Hyperlink to more content </li></ul><ul><li>Always give credit to the original author – mention their twitter handle either: </li></ul><ul><li>RT @carolhagen or via @carolhagen to attract the author to you. </li></ul>
  16. 24. What makes a Good Tweet?
  17. 25. Facebook <ul><li>Timeline </li></ul><ul><li>Use pictures, videos or hyperlinks </li></ul><ul><li>Over 5000 potential friends – FB Page </li></ul><ul><li>Custom Landing Page </li></ul><ul><li>Incorporate Blog </li></ul><ul><li>Consider Ads </li></ul>
  18. 28. Be helpful
  19. 29. Share Stories/News
  20. 30. Laugh & Be Human All work & No Play makes you appear boring
  21. 31. Google+ <ul><li>Circles - message targeted groups </li></ul><ul><li>Hangouts – 10 way video conf call </li></ul><ul><li>+1 on more websites than FB Likes </li></ul><ul><li>Edit your posts </li></ul><ul><li>Control of 5 picture series for profile </li></ul><ul><li>G+ Company Page fills search results </li></ul><ul><li>+1s impact SEO rankings </li></ul>
  22. 36. Blogging Benefits <ul><li>Good Content generates inbound marketing </li></ul><ul><li>Search engines </li></ul><ul><li>Social sites & people see good content as influential. </li></ul><ul><li>Keyword rich content – Expert Status </li></ul><ul><li>Options: Wordpress, Tumblr, Blogger </li></ul>
  23. 37. Links to Me <ul><li>http:// www.hagenbusiness.com /blog/ </li></ul><ul><li>http://carolhagen.wordpress.com </li></ul><ul><li>www.linkedin.com/in/carolhagen </li></ul><ul><li>[email_address] </li></ul><ul><li>602-570-7289 </li></ul><ul><li>@carolhagen </li></ul><ul><li>https://plus.google.com/u/0/103099583052997160382/about </li></ul>

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