Social Media - Jan 4, 2012
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Social Media - Jan 4, 2012

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Social Media and strategy as presented at the Glendale (AZ) Library - 1/4/12

Social Media and strategy as presented at the Glendale (AZ) Library - 1/4/12

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Social Media - Jan 4, 2012 Social Media - Jan 4, 2012 Presentation Transcript

  • Make the Most of Social Media in Your Business Guiding you thru the SM Maze to Develop Your Best Strategy 1/4/12
  • Social Stats
    • Facebook – 800M worldwide
    • LinkedIn – 135M worldwide
    • Twitter – 8% of US population
    • Google+ - fastest growing and +1 benefits
    • YouTube – Google owned – 3 billion views/day (70% outside US)
  • NeuroMarketing
    • Pictures – FlickR, Picasa
    • Videos – YouTube, Screenr, MailVu
    • Recommendations/Testimonials
    • Emotions & Subconscious
    • Brain fluence by Roger Dooley
  • Forrester’s 4-Step Approach to set Social Strategy
  • Where is Your Audience?
    • B2B – LinkedIn
    • Techies in Google+ & Twitter
    • B2C (services) – Facebook & G+
    • Remember – 93% of all on-line business opportunities begin with a search
  • 3 Trends
    • Mobile – Pulse, Currents, Flipboard
    • Local
    • Social
    • Your website or Hub must be optimized with these trends in mind
    • Content submission with FeedBurner, FeedBlitz, NetworkedBlogs, BlogCatalog
  • Know Your Keywords
    • Words
    • Pictures
    • Messages
    • Storytelling not traditional Selling
    • InBoundWriter.com
  • Strategic Plan
    • Who
    • What
    • Where
    • When
    • LinkedIn/Twitter Peak (lunchtime)
    • Facebook (breakfast/after work/weekends)
    • Business Blog (weekends & lunchtime)
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  • Editorial Calendar & Activity
    • Blog 1-5x/week
    • Update Status in LI 1-2x/week
    • Share content in Groups 1/mo?
    • Be helpful - daily
    • Tweet 5x/day, RT or mention others- avoid selling
    • Comment- other Blogs, Group Discussions, etc
    • Keyword focused! Inbound attraction
  • LinkedIn
    • Headline
    • Website URLs
    • Vanity URL – email signature
    • Summary, Specialties – keywords
    • Groups
    • Applications-Wordpress, Slideshare, Box.net, Google Presentations, Reading List by Amazon
    • Company Profile with Products/Services
  • Is Your LinkedIn Profile Effective?
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  • LinkedIn Company Profile
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  • Company Page Analytics
  • Twitter
    • Twitter is Worldwide but has options to send to just your connections, or privately.
    • Twitter Search – Keywords, Hashtags
    • Follow keyword Top Influencers
    • Find local followers
    • HootSuite, MarketMeSuite or Tweetdeck
    • Share, Compliment, Retweet, Repeat
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  • What Makes A Good Tweet?
    • Headline – Top 10, How to, etc
    • Hashtags - #business #iPad #yourkeyword
    • Hyperlink to more content
    • Always give credit to the original author – mention their twitter handle either:
    • RT @carolhagen or via @carolhagen to attract the author to you.
  • What makes a Good Tweet?
  • Facebook
    • Timeline
    • Use pictures, videos or hyperlinks
    • Over 5000 potential friends – FB Page
    • Custom Landing Page
    • Incorporate Blog
    • Consider Ads
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  • Be helpful
  • Share Stories/News
  • Laugh & Be Human All work & No Play makes you appear boring
  • Google+
    • Circles - message targeted groups
    • Hangouts – 10 way video conf call
    • +1 on more websites than FB Likes
    • Edit your posts
    • Control of 5 picture series for profile
    • G+ Company Page fills search results
    • +1s impact SEO rankings
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  • Blogging Benefits
    • Good Content generates inbound marketing
    • Search engines
    • Social sites & people see good content as influential.
    • Keyword rich content – Expert Status
    • Options: Wordpress, Tumblr, Blogger
  • Links to Me
    • http:// www.hagenbusiness.com /blog/
    • http://carolhagen.wordpress.com
    • www.linkedin.com/in/carolhagen
    • [email_address]
    • 602-570-7289
    • @carolhagen
    • https://plus.google.com/u/0/103099583052997160382/about