Cfma 2011 Chapter Summit Social Media

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Chapter Summit at CFMA 2011, talk on LinkedIn and Social Media

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Cfma 2011 Chapter Summit Social Media

  1. 1. Social Media Success for CFMA Chapters Leveraging LinkedIn for members & member prospects CFMA 2011
  2. 2. Where is the AEC Industry?
  3. 3. Purpose <ul><li>Attract </li></ul><ul><li>Educate </li></ul><ul><li>Involve </li></ul><ul><li>What’s a conversation worth? </li></ul>
  4. 4. Certain Markets
  5. 5. Attraction Strategy <ul><li>Events </li></ul><ul><li>Workshops </li></ul><ul><li>Seminars </li></ul><ul><li>Discussions </li></ul><ul><li>Videos </li></ul>
  6. 6. Events
  7. 7. Get Noticed <ul><li>Construction </li></ul><ul><li>Accounting </li></ul><ul><li>Finance </li></ul><ul><li>CFO </li></ul><ul><li>CFMA </li></ul><ul><li>CPA </li></ul><ul><li>CCIFP </li></ul>
  8. 8. Share in LinkedIn
  9. 9. Attract Job Seekers <ul><li>New Job Postings and Discussions in CFMA Chapter City - Are you an Construction Accounting & Finance Professional here in City? Join CFMA City, our group on LinkedIn. Click here to Join the Group today: URL of Your Group goes here </li></ul><ul><li>This is a group designed for Your State Market within CFMA. We will share market information, current real-time job opportunities for referrals,etc </li></ul>
  10. 10. Educate Strategy <ul><li>Powerpoints </li></ul><ul><li>Videos </li></ul><ul><li>News </li></ul><ul><li>Business Articles </li></ul><ul><li>Questions </li></ul><ul><li>Podcasts </li></ul><ul><li>CCIFP - snippets </li></ul>
  11. 11. Article Sources <ul><li>ConstrucTech </li></ul><ul><li>ENR </li></ul><ul><li>Wall Street Journal </li></ul><ul><li>Journal of Accountancy </li></ul>
  12. 12. SlideShare
  13. 13. Slideshare in Profile
  14. 14. Involvement Strategy <ul><li>Questions/Polls </li></ul><ul><li>Discussions </li></ul><ul><li>Events </li></ul><ul><li>Photos </li></ul><ul><li>Community Outreach </li></ul><ul><li>Groups </li></ul><ul><li>Invitations </li></ul>
  15. 18. Social Means Sharing
  16. 19. Box.net
  17. 20. Box.net Sharing
  18. 21. IN Share <ul><li>Have you joined CFMA Chapter-City on LinkedIn yet? It is a great group to share career resources, CPE Events, Accounting & Finance Tools and more. Be as Active as you want - http:// yourURLhere.com CFMA Chapter-City linkedin.com </li></ul><ul><li>This is a group designed for the Chapter City Market within CFMA. We will discuss construction financial topics, current real-time job opportunities for referrals, etc Unlike Like Comment Send a message Share </li></ul>
  19. 22. What Social Media does LinkedIn Incorporate?
  20. 23. Marketing Message Alignment
  21. 27. YouTube
  22. 28. Spread the Message
  23. 29. Where Twitter Works
  24. 30. Signals
  25. 32. Tweeting Elements
  26. 33. Questions?
  27. 34. Don’t always be boring… no one will want to follow you
  28. 35. How to Reach me: [email_address] 602-570-7289 http://www.linkedin.com/in.carolhagen Twitter: @carolhagen Subscribe to my Blogs: Carol’s Construction Technology Blog: http://carolhagen.wordpress.com Social + Websites: http://www.hagenbusiness.com/blog

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