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Types of advertisement
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Types of advertisement

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  • 1. Types of advertisement
  • 2. Brand Advertising most commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its target (branding).
  • 3. Retail or Local Advertising advertising done by local stores that directly states availability of product or services. This aims to encourage traffic to come into the store.
  • 4. Political Advertising a form of advertising that promotes politicians
  • 5. Directory Advertising a type of advertising that shows a listing of companies, products or services. The most popular type of which is the Yellow Pages
  • 6. Business-to-Business Advertising a type of advertising that focuses on a certain niche in the business industry (retailers, wholesalers, distributors or industrial / professional brackets)
  • 7. Institutional Advertising or otherwise known as Corporate Advertising, wherein the message is focused on establishing a general look or identity of a company into the minds of the target audience.
  • 8. Public Service Advertising the message communicates in behalf of a good cause or prevention of a bad situation from happening
  • 9. Interactive Advertising advertisements run by webpages or via digital media