Tourism conference

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The 5 secrets of success for SMEs to compete with brands: create customer engagment and differentiate from the competition

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Tourism conference

  1. 1. Secrets of success for SMEs LoyalNaturally 5Top Tips
  2. 2. Can a small business compete in today’s on-line, brand-centric world? What are the main top tips for SMEs Where are small businesses failing to take opportunities? LoyalNaturally Secrets of success for SMEs …..
  3. 3. Naturally Loyal 1.Know Your customers •Love your customers •Define who they are •Build a relationship •What’s important
  4. 4. Naturally Loyal 2.Make it Personal •Engage – before – during - after •Listen •Add some GLUE
  5. 5. Naturally Loyal G.L.U.E. Give Little Unexpected Extras
  6. 6. Naturally Loyal 3.Think Long Term •Last impressions •Mementos •Stay on their radar…. – Out of sight is out of mind
  7. 7. Naturally Loyal 4.Define your USP •Appeal to your market •Solve their problems •
  8. 8. Naturally Loyal Wow Do Something Different Whattouch of magic can you add to make it truly memorable?
  9. 9. Naturally Loyal 5.Don’t do it alone •Find Joint Venture Partners •Support one another •Learn from competitors •Invest in your team
  10. 10. Naturally Loyal 5 secrets of success.... 1. Know your customer 2. Make it Personal 3. Think long term 4. Define your USP 5. Don’t do it alone
  11. 11. Caroline Cooper 07887 540914 caroline@naturallyloyal.com www.naturallyloyal.com/21ways LoyalNaturally

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