WELCOME!
CAROLINA DE BARTOLOTYPOGRAPHY
PRINCIPLE NO. 1
QUESTION
SOME DEFINITIONSl visible form of languagel “idealized writing”l standardizedA wide audiencel durableA spread of infol equ...
WHAT DOESTYPOGRAPHY DO?Big letters shout. Small letterswhisper. Serifs faces articulate.Grunge fonts mumble and slur.Scrip...
THERE IS MEANINGINHERENT INTYPOGRAPHIC FORM.Type gives text a voice, a personality, a“face.” Type is like an actor cast in...
GOOD
PRINCIPLE NO. 2
A.K.A.Font = 1 face, 1 size, 1 weight;all the metal type in a drawerof the typecase.
TECHNIQUEIf it’s larger, it’s not bolder.If it’s bolder, it’s not larger.If it’s in a color or all caps,it’s not in a diff...
LISETTE MODEL(It has become easier to do it poorly.)
PRINCIPLE NO. 3
FIRMNESS / BUSINESS
COMMODITY / TECHNOLOGY
DELIGHT / DESIGN
LIKE LEARNINGTO DRAW...
CHARLES EAMES
TEXT FIGURESLINING FIGURES
PIG BRISTLESWIDOW        RIVERS
YOUR HIGHESTTYPOGRAPHIC PRIORITY
TWO OPTIONS
FRANK LLOYD WRIGHT
IN THE END
TYPESETTING TIP
GAINING EXPERTISE
PRINCIPLE NO. 1
PRINCIPLE NO. 2
PRINCIPLE NO. 3
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GeneralAssemblySF
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GeneralAssemblySF

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Using Typography to Improve Design and User Experience

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Transcript of "GeneralAssemblySF"

  1. 1. WELCOME!
  2. 2. CAROLINA DE BARTOLOTYPOGRAPHY
  3. 3. PRINCIPLE NO. 1
  4. 4. QUESTION
  5. 5. SOME DEFINITIONSl visible form of languagel “idealized writing”l standardizedA wide audiencel durableA spread of infol equal parts art + craft
  6. 6. WHAT DOESTYPOGRAPHY DO?Big letters shout. Small letterswhisper. Serifs faces articulate.Grunge fonts mumble and slur.Scripts sing. Sans serifs speakin clear tones.
  7. 7. THERE IS MEANINGINHERENT INTYPOGRAPHIC FORM.Type gives text a voice, a personality, a“face.” Type is like an actor cast in a role.Type is the link between a writer anda reader.
  8. 8. GOOD
  9. 9. PRINCIPLE NO. 2
  10. 10. A.K.A.Font = 1 face, 1 size, 1 weight;all the metal type in a drawerof the typecase.
  11. 11. TECHNIQUEIf it’s larger, it’s not bolder.If it’s bolder, it’s not larger.If it’s in a color or all caps,it’s not in a different face orsize or weight.
  12. 12. LISETTE MODEL(It has become easier to do it poorly.)
  13. 13. PRINCIPLE NO. 3
  14. 14. FIRMNESS / BUSINESS
  15. 15. COMMODITY / TECHNOLOGY
  16. 16. DELIGHT / DESIGN
  17. 17. LIKE LEARNINGTO DRAW...
  18. 18. CHARLES EAMES
  19. 19. TEXT FIGURESLINING FIGURES
  20. 20. PIG BRISTLESWIDOW RIVERS
  21. 21. YOUR HIGHESTTYPOGRAPHIC PRIORITY
  22. 22. TWO OPTIONS
  23. 23. FRANK LLOYD WRIGHT
  24. 24. IN THE END
  25. 25. TYPESETTING TIP
  26. 26. GAINING EXPERTISE
  27. 27. PRINCIPLE NO. 1
  28. 28. PRINCIPLE NO. 2
  29. 29. PRINCIPLE NO. 3

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