Talking twitter

TALKING TWITTER “Do You Tweet?”

TWITTER CAN OVERWHELM Over 6 Million Users and Over 21 Million Visits Per Month

WHAT’S FOR LUNCH? It can also be trivial.

TAMING THE BEAST Without Getting Eaten Alive!

• Michael Carnell • Twitter: @carnellm • Web: http://www.Palmettobug.com • Also: http://TheSocialMediaMonster.com • Twitter: @smmonster

LISTEN FIRST - TALK LATER • Peopleare talking about you and your areas of expertise, but are you listening? • Use the Search feature in Twitter to set up stored searches • Go to http://www.google.com/alerts and set up email alerts • Watch http://www.twazzup.com to easily see Twitter topics • Use one of the tools coming up to set up watch lists • You have two ears and one mouth, listen more than you speak

GOOGLE ALERTS http://www.google.com/alerts

THE TWITTER LEXICON • Hash tags - # like keywords in stories - unofﬁcial but increasingly being used in more that just Twitter. • For Charleston http://bit.ly/chshashes or http://bit.ly/chshashes2 •@ replies are public and can be read by anyone • Example, “@carnellm How are you doing?” •D direct messages - these are private vs public @ replies • Example: “D carnellm I think your website has a spelling error.”

“RE-TWEETING” • Re-tweeting is reposting what someone else has says • This can build both your and the original tweeter’s credibility • Always attribute the original tweet • Example: “RT@carnellm Twitter is great fun!” or “Twitter is great fun (via @carnellm)” • Over re-tweeting is a sign that you yourself have nothing to say.

THE FAIL WHALE

SOME EXAMPLES Hash tag Reply Retweet URL Shortner

URL SHORTNERS • Make long URLs short! • Example: http://bit.ly/dyMybP instead of http:// thesocialmediamonster.com/podcast-episode-000-the-prologue/? utm_source=twitterfeed&utm_medium=twitter • URLshortening services like Bit.Ly will also keep statistics on how many people click the link • Tools like HootSuite and TweetDeck do shortening automatically

TWITTER TOOLS • Can support multiple accounts, searches, URL shortners, etc... • HootSuite - Web-based, cross platform • TweetDeck - Adobe Air app, cross platform • CoTweet - Web-based, more “corporate” • Tweetie & Twitteriﬁc - Mac OSX apps, smaller than the others

HOOTSUITE http://hootsuite.com/dashboard/

TWEETDECK

TWEETIE • Tweetie for the iPhone has been bought by Twitter and is becoming the ofﬁcial Twitter app. • Allof these applications let you manage multiple accounts. • Do you need scheduling or teams? Then use Hootsuite or TweetDeck.

GETTING FOLLOWERS • Concentrate on quality not quantity • Don’t try to grow too fast • Who is your audience (customers, vendors, etc...) • Publish your Twitter account with your other media • Answer questions! If you are helpful, people will follow

DANGEROUS ROAD AHEAD • Auto-follow? Do you really want to? • Do you want to follow every social media person out there? • The percentages - 10%, 20%, etc... • Unless you are a news outlet, try to keep follower to following ratio between 10 and 20 percent • People will judge you by who you follow

AN EXPERIMENT A worthless account with over 2500 followers!

YOU HAVE BEEN WARNED • Some Sites That Can Help You Manage Followers • http://friendorfollow.com- will help you ﬁnd people you are following who aren’t following you back or vis-a-versa • http://twollow.com - auto-follows based on keywords. Beware • http://socialoomph.com - My favorite. Can do automatic follow, send greeting when followed, schedule tweets and much, much more. • There are lots more out there. Do research before using.

TWITTER DIRECTORIES • Sites to help you ﬁnd the people you want to follow • http://www.Twellow.com - The “Twitter Yellow Pages” • http://www.WeFollow.com - General interest directory • http://www.ExecTweets.com - Corporate executives • http://www.Twibes.com - Groups of people forming tribes • http://www.TwitterGrader.com - See how people rank • http://www.Twitterholic.com - Research yourself or others

WATCH YOUR IDENTITY! • Security Is Key • Strong passwords and change them often. • If team posting, who can post and with what oversight? • What happens if the Twitter-er leaves? Password? Conversations? • Monitor yourself! Know what people are saying about you, and also know if you have been hacked.

THE KEYS TO THE KINGDOM • Honesty • Transparency • Communication • Engagement • Accessiblity

PATH The Palmetto Technology Hub's mission is to provide technology support and resources to the South Carolina lowcountry not-for-profit community. And please, follow us on Twitter:@SCPath http://www.scpath.org

• Michael Carnell • Twitter: @carnellm • Email: carnellm@palmlettobug.com • Web: http://www.Palmettobug.com • Also: http://TheSocialMediaMonster.com • Twitter: @smmonster

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Talking twitter

by Michael Carnell on Apr 15, 2010

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Talking twitter — Presentation Transcript