TALKING TWITTER
    “Do You Tweet?”
TWITTER CAN OVERWHELM
Over 6 Million Users and Over 21 Million Visits Per Month
WHAT’S FOR
 LUNCH?
 It can also be trivial.
TAMING THE BEAST
  Without Getting Eaten Alive!
• Michael    Carnell

• Twitter:   @carnellm

• Web: http://www.Palmettobug.com

• Also: http://TheSocialMediaMonster.com
...
LISTEN FIRST - TALK LATER
• Peopleare talking about you and your areas of expertise, but
 are you listening?

• Use   the ...
GOOGLE ALERTS




 http://www.google.com/alerts
THE TWITTER LEXICON
• Hash   tags - # like keywords in stories - unofficial but
 increasingly being used in more that just ...
“RE-TWEETING”
• Re-tweeting    is reposting what someone else has says

• This   can build both your and the original twee...
THE FAIL WHALE
SOME EXAMPLES
    Hash tag

     Reply


    Retweet



URL Shortner
URL SHORTNERS
• Make    long URLs short!

• Example: http://bit.ly/dyMybP
                            instead of http://
 ...
TWITTER TOOLS

• Can   support multiple accounts, searches, URL shortners, etc...

• HootSuite      - Web-based, cross pla...
HOOTSUITE




http://hootsuite.com/dashboard/
TWEETDECK
TWEETIE
• Tweetie for the iPhone
 has been bought by
 Twitter and is becoming
 the official Twitter app.

• Allof these app...
GETTING FOLLOWERS

• Concentrate    on quality not quantity

• Don’t   try to grow too fast

• Who     is your audience (c...
DANGEROUS ROAD AHEAD
• Auto-follow?   Do you really want to?

• Do    you want to follow every social media person out the...
AN EXPERIMENT




A worthless account with over 2500 followers!
YOU HAVE BEEN WARNED
• Some    Sites That Can Help You Manage Followers

• http://friendorfollow.com- will help you find pe...
TWITTER DIRECTORIES
• Sites   to help you find the people you want to follow

    • http://www.Twellow.com     - The “Twitt...
WATCH YOUR IDENTITY!

• Security      Is Key

• Strong    passwords and change them often.

• If   team posting, who can p...
THE KEYS TO THE KINGDOM

• Honesty

• Transparency

• Communication

• Engagement

• Accessiblity
PATH
  The Palmetto Technology Hub's mission is to
provide technology support and resources to the
    South Carolina lowc...
• Michael    Carnell

• Twitter:   @carnellm

• Email: carnellm@palmlettobug.com

• Web: http://www.Palmettobug.com

• Als...
Upcoming SlideShare
Loading in …5
×

Talking twitter

611
-1

Published on

Curious if Twitter is right for your organization?

Accompanying podcast on website.

This presentation explains how to market your organization on this free, fast-growing social media site. I go in-depth so you can learn practical Twitter skills such as understanding hashtags, lists and retweeting, managing your tweets so Twitter doesn’t manage you, the dreaded ‘Fail Whale’, and knowing how to attract followers and interact effectively with them.

This presentation was delivered on April 13th to the Charleston County Library's Small Business and Not-For-Profit Networking Luncheon.

Published in: Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
611
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

























  • Talking twitter

    1. 1. TALKING TWITTER “Do You Tweet?”
    2. 2. TWITTER CAN OVERWHELM Over 6 Million Users and Over 21 Million Visits Per Month
    3. 3. WHAT’S FOR LUNCH? It can also be trivial.
    4. 4. TAMING THE BEAST Without Getting Eaten Alive!
    5. 5. • Michael Carnell • Twitter: @carnellm • Web: http://www.Palmettobug.com • Also: http://TheSocialMediaMonster.com • Twitter: @smmonster
    6. 6. LISTEN FIRST - TALK LATER • Peopleare talking about you and your areas of expertise, but are you listening? • Use the Search feature in Twitter to set up stored searches • Go to http://www.google.com/alerts and set up email alerts • Watch http://www.twazzup.com to easily see Twitter topics • Use one of the tools coming up to set up watch lists • You have two ears and one mouth, listen more than you speak
    7. 7. GOOGLE ALERTS http://www.google.com/alerts
    8. 8. THE TWITTER LEXICON • Hash tags - # like keywords in stories - unofficial but increasingly being used in more that just Twitter. • For Charleston http://bit.ly/chshashes or http://bit.ly/chshashes2 •@ replies are public and can be read by anyone • Example, “@carnellm How are you doing?” •D direct messages - these are private vs public @ replies • Example: “D carnellm I think your website has a spelling error.”
    9. 9. “RE-TWEETING” • Re-tweeting is reposting what someone else has says • This can build both your and the original tweeter’s credibility • Always attribute the original tweet • Example: “RT@carnellm Twitter is great fun!” or “Twitter is great fun (via @carnellm)” • Over re-tweeting is a sign that you yourself have nothing to say.
    10. 10. THE FAIL WHALE
    11. 11. SOME EXAMPLES Hash tag Reply Retweet URL Shortner
    12. 12. URL SHORTNERS • Make long URLs short! • Example: http://bit.ly/dyMybP instead of http:// thesocialmediamonster.com/podcast-episode-000-the-prologue/? utm_source=twitterfeed&utm_medium=twitter • URLshortening services like Bit.Ly will also keep statistics on how many people click the link • Tools like HootSuite and TweetDeck do shortening automatically
    13. 13. TWITTER TOOLS • Can support multiple accounts, searches, URL shortners, etc... • HootSuite - Web-based, cross platform • TweetDeck - Adobe Air app, cross platform • CoTweet - Web-based, more “corporate” • Tweetie & Twitterific - Mac OSX apps, smaller than the others
    14. 14. HOOTSUITE http://hootsuite.com/dashboard/
    15. 15. TWEETDECK
    16. 16. TWEETIE • Tweetie for the iPhone has been bought by Twitter and is becoming the official Twitter app. • Allof these applications let you manage multiple accounts. • Do you need scheduling or teams? Then use Hootsuite or TweetDeck.
    17. 17. GETTING FOLLOWERS • Concentrate on quality not quantity • Don’t try to grow too fast • Who is your audience (customers, vendors, etc...) • Publish your Twitter account with your other media • Answer questions! If you are helpful, people will follow
    18. 18. DANGEROUS ROAD AHEAD • Auto-follow? Do you really want to? • Do you want to follow every social media person out there? • The percentages - 10%, 20%, etc... • Unless you are a news outlet, try to keep follower to following ratio between 10 and 20 percent • People will judge you by who you follow
    19. 19. AN EXPERIMENT A worthless account with over 2500 followers!
    20. 20. YOU HAVE BEEN WARNED • Some Sites That Can Help You Manage Followers • http://friendorfollow.com- will help you find people you are following who aren’t following you back or vis-a-versa • http://twollow.com - auto-follows based on keywords. Beware • http://socialoomph.com - My favorite. Can do automatic follow, send greeting when followed, schedule tweets and much, much more. • There are lots more out there. Do research before using.
    21. 21. TWITTER DIRECTORIES • Sites to help you find the people you want to follow • http://www.Twellow.com - The “Twitter Yellow Pages” • http://www.WeFollow.com - General interest directory • http://www.ExecTweets.com - Corporate executives • http://www.Twibes.com - Groups of people forming tribes • http://www.TwitterGrader.com - See how people rank • http://www.Twitterholic.com - Research yourself or others
    22. 22. WATCH YOUR IDENTITY! • Security Is Key • Strong passwords and change them often. • If team posting, who can post and with what oversight? • What happens if the Twitter-er leaves? Password? Conversations? • Monitor yourself! Know what people are saying about you, and also know if you have been hacked.
    23. 23. THE KEYS TO THE KINGDOM • Honesty • Transparency • Communication • Engagement • Accessiblity
    24. 24. PATH The Palmetto Technology Hub's mission is to provide technology support and resources to the South Carolina lowcountry not-for-profit community. And please, follow us on Twitter:@SCPath http://www.scpath.org
    25. 25. • Michael Carnell • Twitter: @carnellm • Email: carnellm@palmlettobug.com • Web: http://www.Palmettobug.com • Also: http://TheSocialMediaMonster.com • Twitter: @smmonster
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×