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Podcasting 101

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This presentations covers what it takes to create a basic podcast, encode it correctly, publish it to the web, and get it listed in the iTunes directory. We talked about recording equipment, editing ...

This presentations covers what it takes to create a basic podcast, encode it correctly, publish it to the web, and get it listed in the iTunes directory. We talked about recording equipment, editing software for the Mac and Windows, the workflow to produce a podcast, and what you need to make your podcast compatible with the widest variety of playback devices.

The audience for this session is those who don't have any real recording or broadcasting background but are looking for ways to spread the word about their organization or cause. No special skills are required and I recommend the use of as many free and/or open source tools as possible to keep costs to a minimum.

This presentation was delivered at BarCampCHS in Charleston, SC on November 13, 2010.

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Podcasting 101 Presentation Transcript

  • 1. Podcasting 101 Michael Carnell @carnellm www.TheSocialMediaMonster.com
  • 2. What We Will Cover - I Up-Front Decisions The Flow (the long tale...) What Hardware To Use Recording and Editing Basics Software Options - Free and Paid
  • 3. What We Will Cover - II Web Publishing iTunes Resources Question and Answer
  • 4. Items To Consider - I Just yourself or guests? Guests in person or via phone / Skype Live in one take or edited Frequency - be realistic! Podcast artwork - helps distinguish between amateur and pro
  • 5. Items to Consider - II Where to submit? iTunes, Zune, BlackBerry, Podcast Alley, Podcast Pickle Make it easy to both listen from your site and subscribe from there Are you going to be free, ad-supported, hobby? Think about it early.
  • 6. The Flow - Plan The Episode Plan your episode and write it down Outline form is easy Brief idea of times for each topic Write down even the basic stuff, you will forget or get it wrong while recording Will become basis of show notes
  • 7. The Flow - Arrange The Environment A padded room to reduce echoes Drug the dogs and cats! Turn off phones, timers, doorbells Think about stealth sounds like keyboards, mouse-clicks, chair squeaks, computer fans, lawn mowers...
  • 8. The Flow - Record the Podcast Talk normally, be real Start talking before so you calm down Multiple takes are fine Look at your outline! Remember that people can’t see you
  • 9. The Flow - Process the Audio Back it up Edit to take out pauses and missteps Back it up again Add intro and outro if needed Add in any bumper music Back it up again
  • 10. The Flow - Adjust the Audio Use Levelator if needed Listen to the podcast Make sure audio level is good - compare to your “model” Fix any errors and repeat Export to MP3 (not from Audacity)
  • 11. The Flow - Add the Details Adjust the MP3 tags (iTunes or other program) Add the artwork Do a “duh” check Is size about right? If you run it, does it work?
  • 12. The Flow - Set it Live Upload the file to your host Add your blog post or show notes that will trigger the RSS feed Test your feed - always subscribe to yourself
  • 13. Hardware Microphone: built in, dynamic or condenser Condenser will pick up more noise - listen and decide. Recorder: digital recorder or direct to computer Headphones: yes, you need a good pair to really hear it More advanced: pop filters, mixers, additional mics
  • 14. Recording & Editing Software - Free Audacity (Win, Mac, Linux) http:// audacity.sourceforge.net/ GarageBand (Mac) http:// www.apple.com/ilife/garageband/ not really free but comes bundled Levelator (Win, Mac, Linux) http:// en.wikipedia.org/wiki/Levelator
  • 15. Recording & Editing Software - Paid ID3 Editor (Win, Mac) http://www.pa- software.com/ ProTools (Win, Mac) http://www.avid.com/US/ products/family/Pro-Tools Logic Express (Mac) - a step up from GarageBand Adobe Audition (Win, Mac coming soon) beta for Mac at http://labs.adobe.com/technologies/ audition/
  • 16. Web Publishing Make sure your host supports podcasting - or at least won’t nail you for bandwidth Think about analytics upfront WordPress makes it easy If you are using WordPress, use PowerPress by Blubrry - it will simplify your life.
  • 17. A Word About iTunes Your podcast needs to be listed Let’s take a brief look - http:// www.apple.com/itunes/podcasts/ specs.html It all come from your feed, so use PowerPress
  • 18. Resources - Books Podcasting For Dummies by Tee Morris Expert Podcasting Practices For Dummies Podcast Solutions: The Complete Guide to Audio and Video Podcasting
  • 19. Resources - Websites Cliff Ravenscraft’s - The podcast Answer Man (website and podcast) Podcast Ally The Audacity to Podcast by Daniel Lewis
  • 20. Resources - Music Don’t steal music! Pod Safe Audio Music Alley Give credit to artists in podcast and in show notes
  • 21. Questions? Comments? Michael Carnell @carnellm on twitter Michael@MichaelCarnell.com http://www.TheSocialMediaMonster.com