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Driving Community - Broadstreet Bridges
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Driving Community - Broadstreet Bridges


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  • 1. Driving Community
    • Michael Carnell
  • 2. Why Are We Here?
    • Bring in more customers
    • Spread our message to more people
    • Help our target market with their needs
    • Form connections with like minded folk
    • Spend more time on the Important
  • 3. In Other Words It Is All About Community!
  • 4. Why Listen To Me?
    • I am standing at the front of the room
    • Teacher for over 20 years
    • Computer “geek” for almost 40 years
    • Serial civic-entrepreneur
    • History of community organization
    • Early consultant in Social Media
  • 5. Let’s Talk About Community
  • 6. Changing Community
    • The old styles of community are still here
        • Neighborhoods
        • Churches
        • Schools
        • Towns
        • Professional Organizations
  • 7. But They Have Expanded!
    • On-line Schools, Churches, Communities
    • Shops market to people around the world.
    • Small communities can become large.
    • Large communities can topple governments.
    • Sometimes it is hard to be heard amongst all the voices.
  • 8. But They Have Also Contracted
    • We know more about each other.
    • Our families can be closer - and so can our customers.
    • We can fill what were quiet hours with noise.
    • A buyer can find what they want instead of what is merely available.
  • 9. What Are We To Do?
  • 10. What To Do
    • 1. Clarify who our community really is...
      • Why are they our community?
      • What does this community need?
      • What can we offer them?
      • How can we lead and guide them?
  • 11. What To Do
    • 2. How Does This Community Communicate?
      • What are the demographics?
      • Do they respond to emotion, facts, art?
      • How do they deal with new information?
      • What is the best way for us to talk to them?
  • 12. What To Do
    • 3. Listen!
      • Really listen. Shut up! Just listen.
      • Use any sort of feedback available.
      • The community is already talking....
      • Don’t we want to be part of the conversation?
  • 13. What To Do
    • 4. Acknowledge that this is a continual process
      • Keep listening and evaluating.
      • Seek feedback whenever possible.
      • Pay attention to all the new cool stuff.
      • But never forget your core value to your community.
  • 14. But There Are Tools To Help! Tools To Help! It can seem a bit overwhelming...
  • 15. Some of Today’s Tools ...
    • Managing It All - BaseCamp and project management tools.
    • Listening - Twitter, Facebook and other social media tools. (I will talk a lot more about this this afternoon!)
    • Measuring - Google Analytics.
  • 16. ... Some of Today’s Tools
    • Reaching Out - Websites and natural search engines and SEO.
    • Reaching In - Email campaigns using ConstantContact and web advertisement.
    • The ones listed and what we will hear about are just the beginning.
  • 17. They key is to listen, ask and figure out what is best for our communities.
  • 18. Michael Carnell
    • Twitter: carnellm
    • Email:
    • Website: or or