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DIY Social Media: Session One - Mastering Facebook

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This hands-on social media training series is designed to teach attendees in sessions that are segmented so you are not overwhelmed and can choose what areas of social media you'd like to have ...

This hands-on social media training series is designed to teach attendees in sessions that are segmented so you are not overwhelmed and can choose what areas of social media you'd like to have hands-on training. This is interactive training that provides practical skills that you learn and put to use during the session.

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DIY Social Media: Session One  - Mastering Facebook DIY Social Media: Session One - Mastering Facebook Presentation Transcript

  • Social Media and Using FaceBook for Business Michael Carnell
  • Is Social Media Important?
  • Who We Are Michael Carnell Pat Eardley Kim Robertson And You!
  • Social Media in Consumerism People are increasingly turning to the computer over print media They expect print and digital to work together Print is for perspective, digital is for quick answers Short attention span
  • Examples of "Direct" Social Media FaceBook MySpace Flickr Twitter LinkedIn YouTube Posterous - easy combination
  • Indirect Social Media Expertise Building Sites Amazon.com reviews Posting sites like Scribd, DocStoc and SlideShare Group forums and bulletin boards - like Photography News site comments and feedback
  • It’s a Matter of Trust People trust friends and neighbors more than advertisers Interruption advertising is seen as an intrusion Precise vs shotgun Be trust worthy and open Google’s "Don't Be Evil"
  • It’s The Circle of Social Media The open, full-circle nature of social media Be prepared for what you hear The sharks will test you "I would rather be hated for what I am, than loved for what I am not." - Curt Cobain Admit mistakes quickly and openly
  • Not an Intrusion but an Inclusion Twittering during presentations Instead of a threat, use the feedback Posting reviews and feedback Accept it and deal honestly Aid the conversation and it will be well received Think wireless
  • The Purpose of Being On-Line
  • Why Are You Going Into Social Media? Like any project or marketing, what is your purpose The "In" thing is not a good reason How does your on-line presence reflect your mission?
  • Web-Pages vs Social Media Websites to Start . . . Billboards on the information super- highway They are a must these days, not a luxury Web pages are by nature more static Are normally broadcast only
  • Websites Often Grow Into Blogs Introduce some humanity Beginning of two-way communication Not always about "the business" May now be supplanted by other Social Media - Such as FaceBook
  • To Provide Support Provide support to your customers Listen for your detractors Hear the competition Respond quickly to change
  • Build Awareness - both yours and theirs What is being said about you? You can’t respond if you don’t know! Set up monitors: Collecta - Realtime (demo) Google alerts - Digest (demo and labtime!) http://alerts.google.com
  • Community Building Pull your clients and prospects together Form a bond with them Make them feel they are part of a large whole Give them something in return - not necessarily monetary
  • Advertising vs PR vs Communication Advertising = interruption PR = someone else interrupting for you Communication = sharing and discussion The key in Social Media is "Social"
  • Guidelines To Go By Think back to your purpose Who is posting for you? What would your customer think of that post? Honesty (but watch out for too revealing) Employees - the whole other can of worms...
  • Hands on with FaceBook
  • FaceBook Picture - echo you and your website Profile - This is you. Personally. Fan page - This is your businesses or org. Landing page - This is where you want visitors to go. Rule - leave no doubt who you are
  • FaceBook Walkthru As an example.... Michael Carnell Palmettobug Digital - Fan Page The Landing Page
  • The Key is Liking You need to get the visitor to click the like button Point it out, and ask them to do so! http://www.TheSocialMediaMonster.com/classfiles
  • Lab - A Fan Page To Set up a Fan Page Log Into Facebook Go to http://www.facebook.com/pages/create.php Decide on name, type of organization, etc...
  • Lab - Lets Look at the Structure Pages Boxes Administrators Pictures
  • Adding Applications Applications go on tabs or pages There are thousands of them Be careful! Do you trust the creators? Fairly simple to add them Tweaking may be a different matter...
  • HTML vs FBML The language of the web is HTML The language of the FaceBook page is FBML Basic FBML - http://bit.ly/aDUP9V Like HTML - http://bit.ly/ajntYu <strong></strong> for bold <p></p> for a paragraph <br></br> for a line break <img src="http://www.palmettobug.com/images/logo.jpg"> <a href="http://www.palmettobug.com">The Link</a> for a link
  • The End Goal Lab! Making that FBML page the landing page Adding additional admins Make sure the page is striking with graphics Putting a signup form on your landing page Don’t have one yet? use free MailChimp Account http://www.palmettobug.com/mailchimp
  • In General Update regularly and monitor feedback Keep it fresh You can link them all so that updates propagate (i.e. Your website to FaceBook) Watch out for the vicious circle of auto updates
  • Don't Forget the Human Touch Build relationships Face-to-face meetings like Tweetups and BarCamp Help with questions, even if not yours Recommend others
  • Resources
  • Me, My Sites and a Book Twitter - @carnellm http://www.MichaelCarnell.com http://www.FaceBook.com/carnellm UnMarketing by Scott Stratten
  • Question & Answer