Socialmedbstpracticespresentation2

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Socialmedbstpracticespresentation2

  1. 1. Social Media Best Practices <ul><li>By Carmen Shirkey Collins </li></ul><ul><li>a.k.a. The Social Media Butterfly </li></ul>
  2. 2. Best Practice 1 LISTEN! Comments included job inquiries, fun interactions and positive experiences Unsolicited testimonials from fans look great and can b used as recruiting tools Fun posts get fans engaged with the page and the brand. <ul><li>The first step in any successful social media campaign is active LISTENING </li></ul><ul><li>Basics: Set up a Google alert ( www.google.com/alerts ) </li></ul><ul><li>Use Listening Tools </li></ul><ul><ul><li>Use a social media platform (TweetDeck/HootSuite) and set up search terms </li></ul></ul><ul><ul><li>Purchase a low-cost listening platform – many options to chose from </li></ul></ul><ul><ul><li>Purchase an enterprise (and more costly) listening platform </li></ul></ul><ul><li>Find out what your customers are talking about ALREADY!!! </li></ul><ul><li>It’s a perfect way to know what content to post to engage in conversation </li></ul><ul><li>Go where they are, find out what they’re saying </li></ul><ul><li>Listen even to your critics - Let them know you heard them! See if you can help in a constructive manner </li></ul>Company Competitors Industry Products
  3. 3. Best Practice 2 Engage and Be Relevant Comments included job inquiries, fun interactions and positive experiences Unsolicited testimonials from fans look great and can b used as recruiting tools Fun posts get fans engaged with the page and the brand. <ul><li>Post content that is relevant and engaging (it’s not about marketing or PR messages) </li></ul><ul><li>Posts are prioritized by Facebook Edgerank. Edgerank is an algorithm that determines relevancy; whether or not your posts should appear in your fans’ news feeds. </li></ul><ul><li>To increase your Edgerank, make your posts RELEVANT </li></ul><ul><ul><li>Tips to post relevant content: </li></ul></ul><ul><ul><li>Post pictures, videos and links – things that make people take an action (though these have the lowest values in Edgerank, they’re still important) </li></ul></ul><ul><ul><li>Get people to “like” a post. The easiest way to get a like is to ask for it! Example: “Tonight it’s GLEE’s prom night! Click “like” if you remember your prom” </li></ul></ul><ul><ul><li>The biggest value in Edgerank is a comment. To get comments, ask questions! Example: Do you remember your prom dress? Tell us all about it! </li></ul></ul>3
  4. 4. Best Practice 3 Be a Source Unsolicited testimonials from fans look great and can b used as recruiting tools Fun posts get fans engaged with the page and the brand. <ul><li>What is your business in the business of doing? Become the go-to source for information about that! </li></ul><ul><li>Position yourself through content on blog posts, Facebook notes, etc. as THE place customers can come for information about your product, service or industry </li></ul><ul><li>Remember, this isn’t about pushing a marketing message. This is about being a source for your customers. </li></ul>Creating content is a great way to drive engagement!
  5. 5. Best Practice 4 Be Transparent Comments included job inquiries, fun interactions and positive experiences Unsolicited testimonials from fans look great and can b used as recruiting tools Fun posts get fans engaged with the page and the brand. <ul><li>When participating in, or maintaining a social media site on behalf of a company clearly state who you are, and your affiliation. </li></ul><ul><li>Never hide your identity – be as transparent as possible </li></ul><ul><ul><li>If more than one person posts to the same account, suggest “sign on/off” </li></ul></ul><ul><ul><li>Example: “TGIF! Who’s up for Friday? Me! ~Lynn (or use initials ^LS) </li></ul></ul><ul><li>When creating a social media channel, indicate that it is an official presence in the description </li></ul>Never pretend to be something you aren’t!
  6. 6. Best Practice 5 Be Present & Respond Comments included job inquiries, fun interactions and positive experiences <ul><li>How often you should post depends on the channel and how much content you have </li></ul><ul><li>Twitter users are used to more frequent updates </li></ul><ul><li>Facebook users get annoyed at more than 2-3 times per day. </li></ul><ul><li>The best times of day to post is determined by testing different posts at different times, using analytics to see results </li></ul><ul><li>Consider evenings, weekends </li></ul><ul><li>It’s okay to use schedulers to post, however, social media is 24/7. If you post, expect responses. If you’re not there to respond, it diminishes your brand. </li></ul><ul><li>Try and respond to ANY post in 24 hours. </li></ul>
  7. 7. Best Practice 6 Create Super Users! Comments included job inquiries, fun interactions and positive experiences Unsolicited testimonials from fans look great and can b used as recruiting tools Fun posts get fans engaged with the page and the brand. <ul><li>Create super users – customers that do your viral marketing FOR you: </li></ul><ul><li>Follow the first three best practices </li></ul><ul><ul><li>Listen – if you post what they want, they’ll share it </li></ul></ul><ul><ul><li>Engage – If someone posts something great about your company </li></ul></ul><ul><ul><ul><li>Share it! (ReTweet, Like the post on FB, etc.) </li></ul></ul></ul><ul><ul><ul><li>Make your customers feel special, they’ll think YOUR COMPANY is special! </li></ul></ul></ul><ul><ul><li>Be transparent/honest </li></ul></ul><ul><ul><ul><li>Social media customers are savvy </li></ul></ul></ul><ul><ul><ul><li>If you try to be something you’re not, social media can turn on you quickly </li></ul></ul></ul><ul><li>Disarm negative posters using the same techniques! </li></ul><ul><ul><ul><li>Listen – an opinion is valid. Don’t argue. They want to know they’ve been heard. </li></ul></ul></ul><ul><ul><ul><li>Engage – ask what you can do to make a situation right. How can you help? </li></ul></ul></ul><ul><ul><ul><li>Be honest – did you make a mistake? Admit it. Be humble. </li></ul></ul></ul><ul><ul><ul><li>Have a plan for a crisis </li></ul></ul></ul>
  8. 8. Best Practice 7 Archive Comments included job inquiries, fun interactions and positive experiences <ul><li>?????? What happens if Facebook crashes, and you lose all the comments you wanted to keep?? </li></ul><ul><li>?????? What if a hacker usurps your Facebook page and posts spammy posts? </li></ul><ul><li>?????? What if a user sues over a post? </li></ul><ul><li>All these things can be managed if you archive your social media posts! </li></ul><ul><li>FACEBOOK </li></ul><ul><li>Facebook allows you to download all info you share – posts, photos, videos, etc. --- Account – Account Settings – Download Your Information – Download </li></ul><ul><li>TWITTER </li></ul><ul><li>There’s no official Twitter solution, but there are several third-party apps that archive </li></ul><ul><li>Backupify </li></ul><ul><li>Twistory </li></ul>
  9. 9. Thank you! <ul><li>@socialmedbtrfly </li></ul><ul><li>http://www.facebook.com/thesocialmediabutterfly </li></ul><ul><li>http://thesocialmediabutterfly.blogspot.com / </li></ul>Find more tips/tricks from The Social Media Butterfly here:

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