Holy Cow! It's Social Media!

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Let's cut through the bull and get straight to the social media good stuff. Why should your business have a social media marketing strategy? How can you put together said social media strategy? How can you keep from having a "bad" social media strategy? And how to get help.

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Holy Cow! It's Social Media!

  1. 1. Holy Cow! It’s Social Media! <ul><li>Let’s cut through the bull and get straight to the good stuff. </li></ul>By @SocialMedBtrfly
  2. 2. Who do you trust? <ul><li>What do you do when you want to try a new restaurant? Or when you want to hire a babysitter for the first time? </li></ul><ul><li>YOU ASK YOUR FRIENDS & FAMILY </li></ul><ul><li>That’s why social media works marketing works, because it’s SOCIAL . </li></ul>
  3. 3. So where do we find our friends & family? <ul><li>Are you kidding? Even my MOM is on Facebook - along with 500 million other people. </li></ul><ul><li>55 minutes a day - that’s how long the average Facebook user spends on the site. </li></ul><ul><li>Nearly 60 percent “Like” a page on Facebook because of a friend or family member suggested it. </li></ul><ul><li>AND THAT’S JUST FACEBOOK </li></ul>
  4. 4. Social Media Overload <ul><li>“ Okay, fine. I’ll just go start a Twitter account and automate an RSS feed that says “buy my product” once a day and then I’ll start a Facebook page that pulls in my Twitter feed and then I’ll make a viral video and put it on YouTube and then...” </li></ul><ul><li>BREATHE! There’s good social media, and bad social media. And bad social media can do a lot of harm. You don’t want bad social media. </li></ul>
  5. 5. Still don’t understand? <ul><li>Analogy time! </li></ul><ul><li>BAD SOCIAL MEDIA IS LIKE... </li></ul><ul><li>You’re on an elevator going up 40 floors. A salesman gets on and pushes your floor. He IS pushy. He shakes your hand. He gives you a business card. You’ve only just passed the 3rd floor. He says he has a gizmo to sell you, and everyone else on the elevator. He describes this gizmo, along with the price, for the rest of the ride. You tune him out by the 10th floor. By the time you get off the elevator, you never want to see him or his gizmo for as long as you live. </li></ul>
  6. 6. The Elevator Ride, Take 2 <ul><li>Social Media Nirvana Is Like... </li></ul><ul><li>Salesman gets on elevator. He smiles. You smile. You say “hi.” He says “nice weather in Vegas today, huh?” You agree, and start talking about the great time you’re both having in Vegas - it’s a meaningful conversation. </li></ul><ul><li>At the 20th floor, the salesman gives you a useful piece of info - how to get a free drink at the bar. Ooooh, he’s an authority on this place! </li></ul><ul><li>You are very grateful for the tip, and ask what the salesman does for a living. The salesman says he sells Vegas gizmos. Now, you and the salesman have a relationship. </li></ul><ul><li>By the time you get off the elevator on the 40th floor, you've exchanged business cards, promised to meet at the bar to get that free drink, you've bought a gizmo AND you're likely to tell all your friends about this great guy you met on the elevator. </li></ul>
  7. 7. “ Okay, I get it, but I still have questions” <ul><li>Which social media platforms should I use? </li></ul><ul><li>How do I measure the ROI (return on my investment)? </li></ul><ul><li>What best practices can I build on? </li></ul><ul><li>How do I integrate social media into my “regular” marketing? </li></ul><ul><li>How do I get started? </li></ul>
  8. 8. You need a STRATEGY <ul><li>Don’t approach social media as piecemeal </li></ul><ul><li>Have an end goal - do you want more traffic to your site? Email leads? Brand awareness? Without something to strive for, how do you know if you’re succeeding? </li></ul><ul><li>You put together a business plan, now, put together a social media plan </li></ul><ul><li>It’s okay to ask for help. A social media strategist can assist. </li></ul>
  9. 9. Ask yourself <ul><li>What’s my demographic? (Teens don’t Tweet, for example, in great numbers) </li></ul><ul><li>What information can I give to grow a relationship with my customers. (Realtors - post about neighborhoods, parks, etc. Photographers - give family photo tips. Landscapers - talk about grass types, PH balance, etc.) </li></ul><ul><li>Do I have the time to do this myself if I want to do it right? </li></ul><ul><li>Let The Social Media Butterfly help! BLOG: http://thesocialmediabutterfly.blogspot.com EMAIL: [email_address] http://tinyurl.com/socialmediabutterflyFB @ SocialMedBtrfly </li></ul>

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