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What Content Strategists Can Learn from the Movies

by Social Media & Content Strategist at Babcock & Jenkins on Mar 30, 2013

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Whether it’s Bridget Jones in pursuit of Mark Darcy or Monty Python on a quest for the Holy Grail, film protagonists are on a journey—and so are your customers. Look beyond the spreadsheets, ...

Whether it’s Bridget Jones in pursuit of Mark Darcy or Monty Python on a quest for the Holy Grail, film protagonists are on a journey—and so are your customers. Look beyond the spreadsheets, diagrams and content management systems that are the tricks of your trade and learn how to apply the principles of film narrative to shape the buyer’s online journey.

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What Content Strategists Can Learn from the Movies What Content Strategists Can Learn from the Movies Presentation Transcript