• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Building Your Social Media Marketing Strategy
 

Building Your Social Media Marketing Strategy

on

  • 385 views

Introduction to a workshop series.

Introduction to a workshop series.

Statistics

Views

Total Views
385
Views on SlideShare
382
Embed Views
3

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 3

http://www.45ers.de 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • I will now be introducing you to the most popular social media channels on the web.
  • These may be ALL your goals or you may chose to focus on a few.
  • So how can a company leverage social media?
  • 7 STEPS TO BUILDING A SMM STRATEGY
  • QUESTIONS???
  • QUESTIONS???
  • THANK YOU

Building Your Social Media Marketing Strategy Building Your Social Media Marketing Strategy Presentation Transcript

  • SOCIAL MEDIA MARKETING LEVERAGING  SOCIAL  MEDIA  TO  BOOST     BUSINESS  DEVELOPMENT  RESULTS   CARMEN CARDOZA MARKETING. DESIGN. DEVELOPMENT.
  • How   else   can   you   reach  1,000’s  of  poten6al  customers,  across   the   globe,   and  strengthen   exis6ng   client  rela6onships,   with   minimal  adver6sing   costs,   and   in   real  6me?  
  • SOCIAL MEDIA A  TWO-­‐WAY  INSTRUMENT  OF     COMMUNICATION.   IN  OTHER  WORDS…  
  • NOT JUST INFORMATIONIT’S ABOUT INTERACTIONSocial  media  websites  dont  just  give  you   data,   but   INTERACT   WITH   YOU  while  giving  you  that  informa6on.   +Invite  you  to  INTERACT  WITH  OTHER  VISITORS.  
  • G E N E R A T E   E X P O S U R E    I N C R E A S E   W E B S I T E   T R A F F I C    I M P R O V E   S E A R C H   R A N K I N G S    C U LT I V AT E   C U S T O M E R   R E L AT I O N S    B U I L D   S T R O N G   B R A N D   A D V O C AT E S    G E N E R A T E   Q U A L I T Y   L E A D S  G R O W   S A L E S  
  • Social   media   markeDng   is   able   to  connect   and   interact   on   a   much  more   personalized   and   dynamic   level  than   through   tradiDonal   markeDng  channels.   CONSIDER  THIS…  
  • INTERNET CONSIDER THIS 3  OUT  OF  4  PEOPLE  USE                                                                        PRESENCE SOCIAL  NETWORKING  REGULARLY   SOCIAL  MEDIA  HAS  OVERTAKEN  EMAIL  AS                           THE  #1  ACTIVITY  ON  THE  WEB  ESSENTIAL93%  OF  SOCIAL  MEDIA  USERS  BELIEVE  COMPANIES   SHOULD  HAVE  A  SOCIAL  MEDIA  PRESENCE  
  • BLOGS OVER  200  MILLION  BLOGS  900  THOUSAND+  POSTS  PUBLISHED  EVERY  DAY   34%  POST  OPINIONS  ABOUT  COMPANIES,   BRANDS  AND  PRODUCTS  
  • 1  out  of  every  9  people  is  on  Facebook  Fastest  growing  segment  –  35+  Females   250  million+  people  access  Facebook                                               via  mobile  devices   2.5  million  websites  are  integrated                         with  Facebook  
  • 490  million  unique  users   visiDng  every  month  92  billion  page  views*  per   month     *Not  including  videos  viewed  on  phones  and   embedded  in  websites.  
  • On  average  190  million  tweets                       posted  per  day  on  Twi_er   Handling  1.6  billion  queries                     per  day  Nearly  500  thousand  new  users       each  day  
  • SOCIAL NETWORKING SITES (Facebook,  LinkedIn,  Google+,  Hi5)     Interact  by  adding  contacts,   commen6ng  on  profiles,  joining   groups  and  having  discussions.   +
  • SOCIAL BOOKMARKING SITES (Twiber,  Stumbleupon,  Del.icio.us)     Interact  by  tagging  websites  of  interest  to   you,  and  browsing  through  websites   bookmarked  by  others.  
  • SOCIAL NEWS SITES (Digg,  Reddit,  Edi6ons)     Interact  by  vo6ng  for  arDcles   throughout  the  web,  and   commen6ng  on  them.  
  • PHOTO & VIDEO SHARING SITES (YouTube,  Flickr,  Tumblr)     Interact  by  sharing  photos  &  videos   and  commen6ng  on  user   submissions.  
  • WIKI SITES(Wikipedia,  Wikispaces,  Wikia)     Interact  by  adding  arDcles  and     edi6ng  exisDng  arDcles.  
  • Social   media   par6cipa6on   is   quickly  becoming   an   essen6al   tool   in   networking  with   professional   contacts,   making   new  contacts,   recruiDng   employees,   and  keeping  in  touch  with  the  world.  If  you’re  not  par6cipa6ng  in  the  top  social  media   and   networking   sites,   the   world   is  leaving  you  behind.  
  • BUILDING SMM STRATEGY MEASURE   M A N A G E   J O I N   I N   G O A L S   P R O F I L E   O B S E R V E  A S S E S S  
  • LEVELS OF ENGAGEMENT LEVEL  III   X DEDICATED  STRATEGIC   LEVEL  II   ENGAGEMENT   SHORT-­‐TERM  PROMOTION   AcDve  profiles  on  several  LEVEL  I   Respond  to  inquiries   plahorms   AcDve  content  distribuDon  PLACEHOLDER   Search  for  key  influencers  Securing  your  SM  profiles   in  your  industry   Ongoing  ConversaDons  Sefng  up  link/fan/follower   PromoDons  pages  
  • Can   you   think   of   another   way  to   promote   your   services   so  quickly,   to   so   many,   in   such   a  short   space   of   6me,   and   with  a  minimal  budget?  
  • Are  you  ready  to  build  your  social  media  marke6ng  strategy?  
  • CONTACT CARMEN CARDOZATO  DISCUSS  YOUR  SOCIAL  MEDIA  MARKETING  STRATEGY.   BY PHONE (407) 738-8484 VIA EMAIL CARMEN@CARMENCARDOZA.COM VISIT HTTP://CARMENCARDOZA.COM FOLLOW ON HTTP://TWITTER.COM/CARMENCARDOZA LIKE AT HTTP://FACEBOOK.COM/C2MMARKETING CONNECT ON HTTP://LINKEDIN.COM/IN/CARMENCARDOZA