My New Personal Brand Plan: Carmen+


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My New Personal Brand Plan: Carmen+

  1. 1. I’m bigger than what my body gives me credit for (Carmen Chau: A Personal Brand Plan)
  2. 2. <ul><li>ABOUT ME </li></ul><ul><li>Born in Hong Kong. Raised in Toronto. </li></ul><ul><li>Undergraduate degree in anthropology and semiotics & communication theory </li></ul><ul><li>I wear glasses most of the time </li></ul><ul><li>I’m 5’2” and weigh not enough. What does that have to do with anything? </li></ul>
  3. 3. <ul><li>KEY MESSAGES </li></ul><ul><li>I may be small in stature. But I have a lot to say. My ideas and opinions will make me bigger than what my body gives me credit for. Hence, Carmen+. </li></ul><ul><li>I am completely open to using multiple social media platforms to cultivate relationships and to remain relevant. </li></ul>
  4. 4. <ul><li>GOALS </li></ul><ul><li>To establish myself as a public relations practitioner who is completely open to using social media to create relationships. </li></ul><ul><li>To leverage multiple social media platforms to add value to conversations about social media, pop culture, fashion, public relations, and other subjects that people can relate to. </li></ul>
  5. 5. <ul><li>OBJECTIVES </li></ul><ul><li>To dedicate 50% of blog posts on social media and/or public relations </li></ul><ul><li>To write with passion and opinions. Not here to just report what is happening. </li></ul><ul><li>To create a hub for my online presence in order to showcase the multiple social media platforms that I will be using. </li></ul>
  6. 6. <ul><li>SWOT </li></ul><ul><li>STRENGHTS </li></ul><ul><li>Completely open to social media </li></ul><ul><li>Have experience in public relations </li></ul><ul><li>Critical thinking – always ask who, </li></ul><ul><li>what, where, when, why and how </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>Soft-spoken. Prefer to work behind the scene </li></ul><ul><li>Not well-versed in any particular subjects </li></ul><ul><li>Not sure where I can find my niche online </li></ul>OPPORTUNITIES Social media allows me: -To develop my voice -To have a chance to listen to conversations & be an observant before I become a participant <ul><li>THREATS </li></ul><ul><li>Am only 1 voice out of many on the Internet (difficult to stand out) </li></ul><ul><li>Everyone is using social media to cultivate relationships </li></ul><ul><li>Others who have found their niches online </li></ul>
  7. 7. <ul><li>CHANNELS </li></ul><ul><li>Blog: </li></ul><ul><li>Twitter: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Humber PR Ning: </li></ul><ul><li>YouTube: </li></ul><ul><li>Flickr: </li></ul>
  8. 8. <ul><li>STRATEGIES </li></ul><ul><li>Find out what people are talking about </li></ul><ul><li>Observe from the sideline </li></ul><ul><li>Pay attention to what they are saying </li></ul><ul><li>Add value to their conversations </li></ul><ul><li>Connect with these individuals – network learning </li></ul>
  9. 9. <ul><li>TACTICS </li></ul><ul><li>Keep up to date with news and trending topics </li></ul><ul><li>- Go the extra mile to find information that would add new insight to news and trending topics </li></ul><ul><li>Blog: </li></ul><ul><li>- Always add my own opinions to subjects </li></ul><ul><li>- Avoid just reporting what is happening </li></ul><ul><li>Start a video blog </li></ul><ul><li>- to demonstrate what my body does not give me credit for </li></ul><ul><li>- to demonstrate my openness to using social media </li></ul><ul><li>Comment on blogs </li></ul><ul><li>Reply to comments </li></ul>
  10. 10. <ul><li>CRITICAL PATH </li></ul><ul><li>Blog once a week: Ongoing </li></ul><ul><li>Update Twitter daily: Ongoing </li></ul><ul><li>Connect with other bloggers: Ongoing </li></ul><ul><li>(comments & links) </li></ul><ul><li>Increase Twitter followers to 200 April 30, 2010 </li></ul><ul><li>Update LinkedIn profile Ongoing </li></ul><ul><li>Attend networking events Ongoing </li></ul><ul><li>Volunteer May 2010 – ongoing </li></ul>
  11. 11. Connections Relationships Public Relations Social Media Open Conversations Talk Small Experienced Values Opinions Vlog Critical thinking