My New Personal Brand Plan: Carmen+

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  • 1. I’m bigger than what my body gives me credit for (Carmen Chau: A Personal Brand Plan)
  • 2.
    • ABOUT ME
    • Born in Hong Kong. Raised in Toronto.
    • Undergraduate degree in anthropology and semiotics & communication theory
    • I wear glasses most of the time
    • I’m 5’2” and weigh not enough. What does that have to do with anything?
  • 3.
    • KEY MESSAGES
    • I may be small in stature. But I have a lot to say. My ideas and opinions will make me bigger than what my body gives me credit for. Hence, Carmen+.
    • I am completely open to using multiple social media platforms to cultivate relationships and to remain relevant.
  • 4.
    • GOALS
    • To establish myself as a public relations practitioner who is completely open to using social media to create relationships.
    • To leverage multiple social media platforms to add value to conversations about social media, pop culture, fashion, public relations, and other subjects that people can relate to.
  • 5.
    • OBJECTIVES
    • To dedicate 50% of blog posts on social media and/or public relations
    • To write with passion and opinions. Not here to just report what is happening.
    • To create a hub for my online presence in order to showcase the multiple social media platforms that I will be using.
  • 6.
    • SWOT
    • STRENGHTS
    • Completely open to social media
    • Have experience in public relations
    • Critical thinking – always ask who,
    • what, where, when, why and how
    • WEAKNESSES
    • Soft-spoken. Prefer to work behind the scene
    • Not well-versed in any particular subjects
    • Not sure where I can find my niche online
    OPPORTUNITIES Social media allows me: -To develop my voice -To have a chance to listen to conversations & be an observant before I become a participant
    • THREATS
    • Am only 1 voice out of many on the Internet (difficult to stand out)
    • Everyone is using social media to cultivate relationships
    • Others who have found their niches online
  • 7.
    • CHANNELS
    • Blog: http://carmenplus.wordpress.com
    • Twitter: http://www.twitter.com/carmenchau
    • LinkedIn: http://ca.linkedin.com/in/carmenchau
    • Humber PR Ning: http://humberpr.ning.com/profile/CarmenChau
    • YouTube: http://www.youtube.com/user/carmchau
    • Flickr: http://www.flickr.com/photos/carmenchau/
  • 8.
    • STRATEGIES
    • Find out what people are talking about
    • Observe from the sideline
    • Pay attention to what they are saying
    • Add value to their conversations
    • Connect with these individuals – network learning
  • 9.
    • TACTICS
    • Keep up to date with news and trending topics
    • - Go the extra mile to find information that would add new insight to news and trending topics
    • Blog:
    • - Always add my own opinions to subjects
    • - Avoid just reporting what is happening
    • Start a video blog
    • - to demonstrate what my body does not give me credit for
    • - to demonstrate my openness to using social media
    • Comment on blogs
    • Reply to comments
  • 10.
    • CRITICAL PATH
    • Blog once a week: Ongoing
    • Update Twitter daily: Ongoing
    • Connect with other bloggers: Ongoing
    • (comments & links)
    • Increase Twitter followers to 200 April 30, 2010
    • Update LinkedIn profile Ongoing
    • Attend networking events Ongoing
    • Volunteer May 2010 – ongoing
  • 11. Connections Relationships Public Relations Social Media Open Conversations Talk Small Experienced Values Opinions Vlog Critical thinking