By: Carly Moore<br />
Overview<br />Established in 1914 in Sayre, PA<br />Operated by BCRAC<br />Bradford County Regional Arts Council<br />Miss...
Branding Strategy<br />Brand Position<br />Small theatre<br />Offers great service<br />Low prices<br />Brand Promise<br /...
SWOT Analysis<br /><ul><li>Small variety ofmovies/performances
Few showing times
Lack of Technology
Service
Management
Customer Loyalty/Relationships
Comfortable atmosphere
Preserving local culture
Lots of volunteers/help/staff
Less business due to larger theatres
Lack of donations/volunteer help
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sayre theatre

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sayre theatre

  1. 1. By: Carly Moore<br />
  2. 2. Overview<br />Established in 1914 in Sayre, PA<br />Operated by BCRAC<br />Bradford County Regional Arts Council<br />Mission: “to promote arts and culture in our region”<br />Maintained by 15 employees<br />Manager: Marge Ross<br />Live Shows/Movies<br />
  3. 3. Branding Strategy<br />Brand Position<br />Small theatre<br />Offers great service<br />Low prices<br />Brand Promise<br />Values customers<br />Family<br />
  4. 4. SWOT Analysis<br /><ul><li>Small variety ofmovies/performances
  5. 5. Few showing times
  6. 6. Lack of Technology
  7. 7. Service
  8. 8. Management
  9. 9. Customer Loyalty/Relationships
  10. 10. Comfortable atmosphere
  11. 11. Preserving local culture
  12. 12. Lots of volunteers/help/staff
  13. 13. Less business due to larger theatres
  14. 14. Lack of donations/volunteer help
  15. 15. Prices of food products rising
  16. 16. Ticket sales may continue to rise
  17. 17. Technological Advances</li></ul>-Website improvement<br />-Equipment<br />
  18. 18. Why the Sayre Theatre?<br />Holds a lot of history<br />Gives back to local community<br />Fundraisers<br />Place for families<br />
  19. 19. Core Problem<br />Non-Profit Organization<br />Not enough advertising for the Sayre Theatre<br />Relies heavily on marquee and website<br />People aren’t aware of shows/events<br />Results in poor ticket sales<br />
  20. 20. Advertising Budget<br />Spends $800-$1,000 a month<br />Can get discounts on local radio & newspaper ads<br />
  21. 21. Total: $1,146<br />
  22. 22. Core Message<br />Message<br />Comfortable atmosphere<br />Small-town feel <br />Family Oriented<br />Target Customer<br />Families<br />Parents<br />Children<br />Extended families<br />
  23. 23. Radio Ad<br />Single Voice, :30 radio ad featuring on 102.1 FM- The Choice<br />Joel Clawson (The Choice radio personality, sounding excited/happy): Bring your family! Bring your friends! The Sayre Theatre offers the Valley great movies and shows at an affordable price with always-reliable service. Come take a look at local culture and art through the Sayre Theatre. There’s always something to see at the Sayre! Located on South Elmer Ave in Sayre. 570-882-9000, that’s 570-882-9000. The Sayre Theatre, your family’s theatre! <br /> <br />
  24. 24. Newspaper Ad<br />Sayre Theatre<br /> <br />“The home for local arts and culture”<br /> <br />South Elmer Ave<br />Sayre, PA<br />(570) 882-9000<br /> <br /> <br />Thank you for keeping the Sayre Theatre the Valley’s number one theatre! Enjoy great movies and great service with your friends and family.<br />
  25. 25.
  26. 26. Evaluation<br />Ticket Sales<br />Increase in sales over a year?<br />Survey<br />How did the customer hear about Sayre?<br />
  27. 27. end!<br />
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