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sayre theatre

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Transcript

  • 1. By: Carly Moore
  • 2. Overview
    Established in 1914 in Sayre, PA
    Operated by BCRAC
    Bradford County Regional Arts Council
    Mission: “to promote arts and culture in our region”
    Maintained by 15 employees
    Manager: Marge Ross
    Live Shows/Movies
  • 3. Branding Strategy
    Brand Position
    Small theatre
    Offers great service
    Low prices
    Brand Promise
    Values customers
    Family
  • 4. SWOT Analysis
    • Small variety ofmovies/performances
    • 5. Few showing times
    • 6. Lack of Technology
    • 7. Service
    • 8. Management
    • 9. Customer Loyalty/Relationships
    • 10. Comfortable atmosphere
    • 11. Preserving local culture
    • 12. Lots of volunteers/help/staff
    • 13. Less business due to larger theatres
    • 14. Lack of donations/volunteer help
    • 15. Prices of food products rising
    • 16. Ticket sales may continue to rise
    • 17. Technological Advances
    -Website improvement
    -Equipment
  • 18. Why the Sayre Theatre?
    Holds a lot of history
    Gives back to local community
    Fundraisers
    Place for families
  • 19. Core Problem
    Non-Profit Organization
    Not enough advertising for the Sayre Theatre
    Relies heavily on marquee and website
    People aren’t aware of shows/events
    Results in poor ticket sales
  • 20. Advertising Budget
    Spends $800-$1,000 a month
    Can get discounts on local radio & newspaper ads
  • 21. Total: $1,146
  • 22. Core Message
    Message
    Comfortable atmosphere
    Small-town feel
    Family Oriented
    Target Customer
    Families
    Parents
    Children
    Extended families
  • 23. Radio Ad
    Single Voice, :30 radio ad featuring on 102.1 FM- The Choice
    Joel Clawson (The Choice radio personality, sounding excited/happy): Bring your family! Bring your friends! The Sayre Theatre offers the Valley great movies and shows at an affordable price with always-reliable service. Come take a look at local culture and art through the Sayre Theatre. There’s always something to see at the Sayre! Located on South Elmer Ave in Sayre. 570-882-9000, that’s 570-882-9000. The Sayre Theatre, your family’s theatre!
     
  • 24. Newspaper Ad
    Sayre Theatre
     
    “The home for local arts and culture”
     
    South Elmer Ave
    Sayre, PA
    (570) 882-9000
     
     
    Thank you for keeping the Sayre Theatre the Valley’s number one theatre! Enjoy great movies and great service with your friends and family.
  • 25.
  • 26. Evaluation
    Ticket Sales
    Increase in sales over a year?
    Survey
    How did the customer hear about Sayre?
  • 27. end!

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