Overview Established in 1914 in Sayre, PA Operated by BCRAC Bradford County Regional Arts Council Mission: “to promote arts and culture in our region” Maintained by 15 employees Manager: Marge Ross Live Shows/Movies
Branding Strategy Brand Position Small theatre Offers great service Low prices Brand Promise Values customers Family
Core Message Message Comfortable atmosphere Small-town feel Family Oriented Target Customer Families Parents Children Extended families
Radio Ad Single Voice, :30 radio ad featuring on 102.1 FM- The Choice Joel Clawson (The Choice radio personality, sounding excited/happy): Bring your family! Bring your friends! The Sayre Theatre offers the Valley great movies and shows at an affordable price with always-reliable service. Come take a look at local culture and art through the Sayre Theatre. There’s always something to see at the Sayre! Located on South Elmer Ave in Sayre. 570-882-9000, that’s 570-882-9000. The Sayre Theatre, your family’s theatre!