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Cvs Cvs Presentation Transcript

  • CVS PHARMACY Redefining pharmaceutical care How to evolve marketing for college students at CVS Pharmacy. By: Carly Levison
  • CVS and Social Media Today
    • Website
    • Facebook Page
    • Twitter Page
    • YouTube Videos
    • Customer Care
    • Coupons
  • What do college students want?
    • Easy notification for prescription pick up
    • Easily accessible coupons to save $
    • Health guidance from a professional that has tips and daily updates of issues that pertain to them
  • Text Message Prescriptions
    • Receive a text message when your prescription is ready
    • Easy for college students who are always sending texts
  • Coupons on the phone?!
    • College students sent special coupons through a text message
    • The phone gets scanned at the counter
    • Easy access and saves paper :)
  • Health Blog
    • Blogs are gaining popularity
    • A health blog with daily topics pertaining to college students might include: safe sex practices, healthy eating habits or other concerns for young adults.
  • Health Promotion on Campus
    • Monthly healthly lifestyle events
    • Discuss similar topics that are in the blog
    • Promote CVS
  • Evaluation
    • Facebook friends
    • Twitter Followers
    • Blog Readers
    • Sales at college town CVS stores
    • More extra care users?
  • Budget
    • 25% Text Message Program
    • 25% Health Promotion
    • 25% Coupon Text
    • 25% Health Blog
  •