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Carloshatcherinternetcommunities

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    Carloshatcherinternetcommunities Carloshatcherinternetcommunities Presentation Transcript

    • Internet Communities and Gaming
    • Discover how gamers interact outside of the game world
      Observe how gamers react to a lack of mainstream coverage
      Conduct a study of gamers by someone who has played a video game in the past 5 years
      Objectives
    • Early adopters
      Knowledgeable and vocal
      Competitive
      “Plugged-in”
      Spend a majority of leisure time gaming
      Definition of Hardcore Gamers
    • Look at popular e-magazines, blogs, and web comics.
      Attempt to discern how “hardcore” gamers differentiate themselves.
      Method of Analysis
    • Began as a series of Youtube videos
      Picked up almost immediately by The Escapist
      Provides a counter-point to major video game publications
      http://www.escapistmagazine.com/videos/view/zero-punctuation/1776-Red-Dead-Redemption
      Zero Punctuation
    • Penny Arcade
    • Weekend long gaming convention
      First started in 2004
      Total attendance: 3,300
      Attendance in 2009: 60,000
      PAX
    • Started in 2003
      First year total: $250,000
      Has raised over $6.8 million.
      Child’s Play
    • Hyper-knowledgeable, vocal, and concerned consumers
      Self-Aware
      Growing
      Adept at forming weak ties
      Conclusions