Leveraging Video and Social Media for Your Small Business

Carl Settles Jr.Founder/Executive DirectorMedia Communications Council

We live in an Attention Economy.

Before you can make sale, your customers have to: 1. Know You Exist 2. Understand What You Do 3. Trust You Video can help you create social proof.

Is your story worth telling?

Who should you be telling your story?

Who can you collaborate with to reach your targets? Focus on your passion.

Where can those people find your digital bread crumbs?

1. Everybody is a media company.2. Dont sell things, tell stories.3. Be transparent or "authentic".4. Develop social proof by helping others tellyour story (your customers andcollaborators).5. Leverage relationships with people andcauses you care about.6. Document everything if you can.

Live Video Broadcast Services <embed>Start a web chat series and embed it in your blog, tweet about it and poston your Facebook page.

Video Distribution Services

Leveraging Video and Social Media for Your Small Business

by Carl Settles on Jul 17, 2011

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