2. Market size
Personal Development
2011 2020
$12 Billion $23 Billion
Top 3 books
116 Million copies
Suppliers
10,000s
@PonderaForMe
3. Some examples
Top search phrases
“How to be happy”
56M searches / month
“Leadership”
7M searches / month
“Life balance”
5M searches / month
@PonderaForMe
4. Problem
No central place to
discover or purchase
Personal
Development
content and services
@PonderaForMe
5. Pondera is…
Bringing the Personal
Development industry
together
- Suppliers
- Customers
- Community
Personalised and relevant
- Tailored Ideas
@PonderaForMe
21. Route to market
Experts’ databases
180 affiliates
SEO and PPC
- Broad, keyword-rich site
- SEO/content growth loop
- PPC: low competition
@PonderaForMe
22. Revenue model
Affiliates
5%
on books
50%
on conferences
Paid communities
Segmentation data
@PonderaForMe
23. Development Timeline
2012 so far
28 May Development started
3 Jun Recommendation
engine
21 Jun Discovery stream
2 Jul Community Idea
Filters
23 Jul Onsite notifications
6 Aug Email notifications @PonderaForMe
24. Results so far
Building up communities
Increasing metrics
2,300 - registered users
31% - come back weekly
180 - affiliate experts
companies
@PonderaForMe
25. Next steps
Volume
- Facebook OpenGraph
- Expert Engagement
Traction
- Events Solution
- Dashboard / Trending For
You
Revenue
- Paid Communities @PonderaForMe
26. The Pondera team
Carl Dan Ivan Claire
UX Design Expert
Carlos Bill Relations
@PonderaForMe
27. ideas to enhance your lifestyle
www.pondera.me
carl@pondera.me
@PonderaForMe
Editor's Notes
/ Make the circle black/ Bottom still needs to be easier to read – try a black or blue arc like the blue arc on the other slides
/ Personal Development needs to appear like a heading for all those
/ Less vertical space above each of 3 bullet points
Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
Redo to include Carlos’s coloured border
Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
Redo to include Carlos’s coloured border
Redo to include Carlos’s coloured border
Redo to include Carlos’s coloured borderTry without blurring out the image (but still blur out the copy)
Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”
Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”Make “Find out more” bigger and standing out (zoomed in maybe?)
Reduce the blurbIncrease size of iconsIncrease size of their logo
Show the discussion!!! (maybe like Chime)Icon biggerIcon bigger
Reduce the blurbIncrease size of iconsIncrease size of their logo
/ Bottom right photo needs to be within the circle/ Try using a montage of faces on RHS
Very stock image
Very stock image
Very stock image
/ Picture?/ Need better picture of Carlos/ DONE Carl picture – too much space on left-hand side