We all have attended presentations. Im sure you will agree most were terrible - boring, redundant, and/or visually offensive. I am guilty of giving a few myself. You too? To improve my knowledge base and skills, I startedstudying the product launches of Steve Jobs, CEO of Apple, Inc. I then began listening and reading Carmine Gallo, columnist with Businessweek.com. Gallo teaches presentation skills to top executives. He is also a self- proclaimed expert on the techniques and genius of Steve Jobs. I read his book "The Presentation Secrets of Steve Jobs" and looked over press releases of Apple. I must admit, I learned the most from watching Steve on YouTube. What I came to understand caused me to throw out almost every guideline, format, and template I was ever given or used. I focus now on his highly developed
Take any less than effective presentation, PowerPoint deck, or email youve written, and apply the Jobsstandards. It will be more compelling, memorable and easier to write, guaranteed (another Jobs must, "give them a guarantee").
You will get pushback from others and yourself. Resist at all costs. Youll have to figure out what to do with your found time. Im sure you can handle that.
Most important, youll be heard and invited back because you will have given your best presentation.