Creating Awe-Inspiring Presentations


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Creating Awe-Inspiring Presentations

  1. 1. We all have attended presentations. Im sure you will agree most were terrible - boring, redundant, and/or visually offensive. I am guilty of giving a few myself. You too? To improve my knowledge base and skills, I startedstudying the product launches of Steve Jobs, CEO of Apple, Inc. I then began listening and reading Carmine Gallo, columnist with Gallo teaches presentation skills to top executives. He is also a self- proclaimed expert on the techniques and genius of Steve Jobs. I read his book "The Presentation Secrets of Steve Jobs" and looked over press releases of Apple. I must admit, I learned the most from watching Steve on YouTube. What I came to understand caused me to throw out almost every guideline, format, and template I was ever given or used. I focus now on his highly developed
  2. 2. Here are my takeaways:
  3. 3. Say it in the headline: How many more words do you needafter "Introducing the iPod - 1,000 songs in your pocket"?
  4. 4. Start with their problem: "Current Smartphones arent very smart, nor are they easy to use."
  5. 5. Create an experience: Get em awed, inspired, make them say "tell me more!"
  6. 6. Introduce an antagonist, a victim, and a hero: "Look atwhere the other guys think you want your keyboard; we know differently."
  7. 7. More visuals, less words: "So slim it fits into an inter-office envelope," Jobs says, and then shows a visual with only the tablet slipping into an envelope - no text.
  8. 8. Group in threes: 3 acts, 3 features. "Life, liberty, and thepursuit of happiness," wrote another genius wordsmith named Jefferson.
  9. 9. Answer their #1 question: "Why should I care?" My thoughts exactly whenever the salesperson starts throwing gigas, speeds, and pixels my way.
  10. 10. Tell the story before the visual: Need I say more?
  11. 11. Have props not just slides: Maybe youre one of the props. Black turtleneck and jeans anyone?
  12. 12. No bullet points: Unnecessary mind clutter.
  13. 13. Ten minute segments: Brains attention span.
  14. 14. Repeat the most important point: "Thats right, 1,000 songs in your pocket."
  15. 15. Sell the dream, not the product: "Reinvent the phone!"
  16. 16. Simplify everything: Your language, the visuals, the product.
  17. 17. Clear, actionable, exciting? I would say, "yes."
  18. 18. Deliver Your Best Presentation
  19. 19. Take any less than effective presentation, PowerPoint deck, or email youve written, and apply the Jobsstandards. It will be more compelling, memorable and easier to write, guaranteed (another Jobs must, "give them a guarantee").
  20. 20. You will get pushback from others and yourself. Resist at all costs. Youll have to figure out what to do with your found time. Im sure you can handle that.
  21. 21. Most important, youll be heard and invited back because you will have given your best presentation.
  22. 22. (c) Jane Cranston.
  23. 23. /