Reaching audiences at scale with brand messages has evolved into a much more complex world of internet connected screens and fragmented audiences.Now it’s the connected video era, and it is much more complex given video consumption patterns. ”Connected Video” is multiple Digital screens, Day parts, Places & Settings, Content types & Content lengths. Digital content consumption is complex and fragmentedFor brands, reaching audiences in a multi-screen world is hardFundamental shift in how audiences consume digital media
The distinction between TV and digital video has blurred, we are watchingConnected Video across screens. Video advertising for brand advertisers was less complex, more streamlined, easier to execute and reach audiences at scale back in the days: One screen, one creative, prime-time ruled, limited to audience at home. There was only one: Screen, Content/Creative, Audience, Prime time. Those days are long gone for today’s brand advertisers.
This is how living rooms look like today…Video is consumed on different screens and the living room is full of distractions.
Growing number of device ownership will drive further digital screen fragmentation. For brands, reaching audiences in a multi-screen world is hard and won’t get any easier.
Superior technology that simplifies, unifies the complexity…Cross-screen compatibility and highly interactive video ad units ensured by YuMe’s lightweight & efficient client SDKs. SDKs help make better ad serving decisions and collect environment/screen insights for data sciences. And advertisers benefit from it, and it’s unique.
YuMe delivers the “8 Essential elements for successful video advertising” for brands in the connected video era. Brand advertisers benefit from:Visible, efficient, high impact video ads. No wasted impressions. (AV)Brand safety assurance on any screen. (BR)The reach of TV with the power of digital on any screen. (CS)Premium content on any digital screen. (PR)Well-lit video ads, placed to perform on any screen. (PQ)Highly interactive video ad experiences on any screen. (IA)Advanced audience targeting for optimal relevance, reach & frequency on any screen. (AT)Powerful measurement, analytics & insights for brand performance optimization on any screen. (AO)
TV Yesterday…Traditional television broadcasts since the inception of the television have been "Linear.” Television viewing was fixed and scheduled, and content owned by the network monolithsTV viewers did not have a choice of what and when they could watch content…
eMarketer (Jan ‘13):connected TV USERS: defined as individuals of any age who use the internet through a connected TV at least once per month. 2) connected TV HOUSEHOLDS defined as households with at least one connected TV set, where at least one person of any age uses the internet through a connected TV at least once per month.NPD says 45%of consumers report that TV is now their primary Web video screen, up from 33 percent last year. It basically swapped places with the PC, which used to account for 48%of viewing but now represents 31%
Ethnically diverseHigh Affluent households58/42 split of Male/Female CTV audienceIt’s a shared device, 93% live in multi-member households, where 90% of other members using the deviceMean Age is 34