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beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
beFRESCO strategies for DMOs
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beFRESCO strategies for DMOs

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beFRESCO programs boost Travel Brand Advocacy by encouraging satisfied travellers to share their experience through the Social Media. …

beFRESCO programs boost Travel Brand Advocacy by encouraging satisfied travellers to share their experience through the Social Media.

According to Nielsen, 92% of consumers around the world trust posted word-of-mouth and recommendations from friends and family, above all other forms of advertising.

beFRESCO helps you build on your success, by leveraging satisfied customers’ testimonials and comments in Social Networks, thus maximising your brand awareness and preference.

Published in: Travel, Business
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Transcript

  • 1. beFRESCO for DMOs Federico Pareja and Carlos Perez for beFRESCO.com
  • 2. beFRESCO designs destination strategies to increase travelers' influence on a massive scale
  • 3. The Social Traveler
  • 4. Travelers are becoming Social Travelers, people that trust other people to choose destinations and travel options, and share with others their experiencies
  • 5. Travelers’ passion for live sharing has become DMOs' newest, most powerful marketing tool.
  • 6. Success in Social Media occurs because thousands of contents are shared hundreds of times
  • 7. Search Trends
  • 8. What we do
  • 9. 1 We group DMO's travelers according to Motivation for Sharing (MOSAI)
  • 10. © Lila Ortega and Carlos Perez for beFRESCO
  • 11. © Lila Ortega and Carlos Perez for beFRESCO
  • 12. 2 We identify destinations' storytelling opportunities
  • 13. “kitchen+temple: a city tale with two thousand years of history”
  • 14. “kitchen+temple: a city tale with two thousand years of history”
  • 15. “sand storytelling: so many things to say”
  • 16. 3 We design editorial guidelines to produce/curate shareable branded contents
  • 17. Pur pose Communicate TO BE SHARED
  • 18. Focus Place MY EXPERIENCE
  • 19. Funct ion Top of Mind RELEVANCE
  • 20. Aut hor ship Me US
  • 21. “How to Add User Generated Contents without losing Brand Identity”
  • 22. Content adapted to Sales Funnel Stage
  • 23. 4 We maximize mobile app engagement, and strenghthen travel experiences through Gamification solutions
  • 24. 5 We set milestones and KPIs to ensure adequate monitoring and success
  • 25. Content + Apps + Engagement = Massive Brand Advocacy
  • 26. beFRESCO places the Social Traveler at the center of DMOs' marketing strategies
  • 27. Carlos Perez is a Social Media Stategist and Content Marketing developer, helping B2C leading international brands to design and implement SM campaigns based on quality contents and social currency. Throughout his career, he has worked at key managerial and consulting positions, developing innovative approaches to move brands and organizations forward, implementing effective teamwork practices and protocols to ensure success. David Walker has launched and managed internationally known magazines and media brands throughout Europe, Latin America, the US, and Asia. As the editorial and publishing director of one of the world’s largest travel guide publishers, he brought the world’s best known travel guides into the US market, and as an established content and editorial director, he brings content-first and brand-sensitive editorial management to beFRESCO’s world-wide network of content providers, bloggers, travel writers, photographers, and passionate amateur travelers. Federico Pareja is a highly skilled marketing professional with over 13 years of international experience. He holds deep knowledge of all aspects of marketing and communication, including advertising, PR, market research, branding, printed, online and social media. He has worked as an independent consultant, mainly with clients from the editorial, fashion, cinema and tourism industries. His portfolio includes brands/companies such as: Pandora, Lise Charmel, Mexican Tourist Board, Fous/Edipresse, Colombia Tourist Board, and V Magazine, among others. Alex de Waal has over 20 years of global strategic management experience in Tourism & Hospitality industries and extensive experience in reading commercial context and engendering long term thinking and actions within organisations. He is a recognised leader in the Australian destination management sector having directed Tourism Queensland’s global marketing efforts. Alex also conceived and implemented the Australian Tourism Data Warehouse, the Australia’s national platform for digital tourism information on Australia. Alex brings a wealth of hands on hotel, travel wholesale & retail as well as destination management experience to beFRESCO clients. befresco.com

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