• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
beFRESCO for the Hotel industry

beFRESCO for the Hotel industry






Total Views
Views on SlideShare
Embed Views



1 Embed 26

http://befresco.com 26


Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    beFRESCO for the Hotel industry beFRESCO for the Hotel industry Presentation Transcript

    • BeFRESCO for the Hotel Industry Federico Pareja and Carlos Perez for beFRESCO.com
    • beFRESCO marketing strategies are designed so as to multiply hotel recommendations among travelers, increasing visibility and improving revPAR
    • How does beFRESCO multiply recommendations by social travelers? Content with conversational value Shareability Visitor´s engagement
    • What is content with conversational value? “Content that generates conversation, spreads the word, multiplies posts and answers” ...such as: Content that describes a direct, personal experience; Engages 5 senses; May reflect values, beliefs, customs… places the traveler at the center of the travel experience.
    • “kitchen+temple: a city tale with two thousand years of history”
    • “kitchen+temple: a city tale with two thousand years of history”
    • What is shareability? The degree to which content incites travelers to post and share
    • “Magic silence”
    • “sand storytelling: so many things to say”
    • “Beautiful sunrise”
    • “Life at Paradise”
    • “I deserved a break”
    • “this is my personal soundtrack ”
    • “eggs and ham”
    • “Gloria and Julia care”
    • ...shareability depends on: Storytelling opportunities Inspirational value Conversational value Travelers´motivations for sharing
    • Why are content with conversational value and shareability important? They are key factors in generating conversation, multiplying likes and shares, bettering SEO results and OTAs' visibility, and increasing indirect and direct sales
    • HOW WE DO IT: beFRESCO's expertise We conduct market watches and trend studies, analyse the offer on the site, and audit your brand´s contents and guests' conversations.
    • ...we find your storytelling opportunities, look at them from your visitors´ perspective, as clients and as travelers, and build contents with conversational value around these opportunities.
    • ...which has direct benefits on your recommendations, visibility, indirect (and direct) conversion rates, and RevPAR.
    • Carlos Perez is a Social Media Stategist and Content Marketing developer, helping B2C leading international brands to design and implement SM campaigns based on quality contents and social currency. Throughout his career, he has worked at key managerial and consulting positions, developing innovative approaches to move brands and organizations forward, implementing effective teamwork practices and protocols to ensure success. David Walker has launched and managed internationally known magazines and media brands throughout Europe, Latin America, the US, and Asia. As the editorial and publishing director of one of the world’s largest travel guide publishers, he brought the world’s best known travel guides into the US market, and as an established content and editorial director, he brings content-first and brand-sensitive editorial management to beFRESCO’s world-wide network of content providers, bloggers, travel writers, photographers, and passionate amateur travelers. Federico Pareja is a highly skilled marketing professional with over 13 years of international experience. He holds deep knowledge of all aspects of marketing and communication, including advertising, PR, market research, branding, printed, online and social media. He has worked as an independent consultant, mainly with clients from the editorial, fashion, cinema and tourism industries. His portfolio includes brands/companies such as: Pandora, Lise Charmel, Mexican Tourist Board, Fous/Edipresse, Colombia Tourist Board, and V Magazine, among others. Alex de Waal has over 20 years of global strategic management experience in Tourism & Hospitality industries and extensive experience in reading commercial context and engendering long term thinking and actions within organisations. He is a recognised leader in the Australian destination management sector having directed Tourism Queensland’s global marketing efforts. Alex also conceived and implemented the Australian Tourism Data Warehouse, the Australia’s national platform for digital tourism information on Australia. Alex brings a wealth of hands on hotel, travel wholesale & retail as well as destination management experience to beFRESCO clients. befresco.com