Crowdfunding - Funding For Indie Games
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Crowdfunding - Funding For Indie Games



With the growth of the Internet in recent years there has been possible a new form of financing, known as crowdfunding. Independent video game developers around the world have adopted this model ...

With the growth of the Internet in recent years there has been possible a new form of financing, known as crowdfunding. Independent video game developers around the world have adopted this model unlike traditional funding to have more freedom and power to realize their creative projects.

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Crowdfunding - Funding For Indie Games Crowdfunding - Funding For Indie Games Presentation Transcript

  • CrowdfundingFunding For Indie Games
  • ¿CrowdFunding?Collection of small amounts of capitalfrom many individuals to achieve a goal.Campaign lasts a certain amount of time.The "investor" gets a reward for theirmoney.
  • Benefits of CrowdfundingPre-ordering your game, obtain money tocomplete development.Validate your game idea.Control your actions.Creative independence.Earn more recognition.
  • DarkSide of CrowdfundingNot reach your goal and having to stopyour project.Say goodbye to publishers.Demand much time and labor out of youspend developing the game.Not adequately plan may complicatelegally.Don’t pay attention to Trolls!
  • Not so newYear: 1885Pedestal Statue ofLibertyPulitzer$102,000120,000 backersDuring 5 months
  • ¿and the indie developer?It is the individual or company that isdeveloping a video game without externalfinancing.Is not backed by a publisher.
  • Braid
  • Cart Life
  • Journey
  • To Leave
  • Amnesia: Dark Descent
  • Son of Nor
  • Benefits of being indieCreative freedom.Owning your IP (intellectual property).Larger % of profit from sales.Manage your own time.
  • x 0Can’t pay for talentLosing motivation onthe wayNot able to affordadvertising and marketingReject publishersupportDisadvantagesHigh costs of publishing,legal stuff and softwarelicences
  • TeamRealisticPrototypePresentationBudgetRewardsStretch GoalsMarketingCampaign Checklist
  • PresentationRecord a good quality video.Show the product.Gather a community that will help thecause.Be clear and transparent.
  • Be realistic ifyou plan to do this
  • RealistaIt’s like trying to makeAvengers with your 3 friends
  • You will not be able to do it.AAA games cost 50 million dollars.3-5 years of development.1000 people working (actors,programmers, artists, designers,marketing)Realistic
  • Ideas are worthless.What matters is execution.Execution is the multiplier.Idea vs. Prototype
  • Ideas are a nightmareAn idea is not a video game.A game design document is not a game.A drawing cannot be played.A video game can be played.
  • Awesome game never seen before wheremages that live in the dessert have to usetheir terraforming powers to survive.Idea Example
  • Prototype ExampleGameplay Trailer Son of Nor
  • BudgetCalculate the time needed to complete thedevelopment.Resources for the team.Salaries for your team or payment for externaldevelopers (concept artists, music & sound).Cost of crowdfunding rewards.Licensing and publishing fees.Crowdfunding platform commission.
  • ArtistsProgrammersDesignersMarketingAudio & MusicGame DesignersGather the Team
  • RewardsA reward could be a digital download game.(usually $10-$25)Being in the game credits.Participate giving ideas for development inexclusive forums.Concept Art Books.Merchandising of the game.
  • 100% Funded
  • Stretch Goals
  • When you pass the original goal you canoffer to your backers new goals to achievein exchange of new features for the gamelike New Game Plus or achievements.Stretch Goals
  • MarketingCreate a community before launch thecampaign.
  • MarketingSocial tools: Facebook, Twitter, Youtube, etc..
  • MarketingFrequent Updates of the development duringthe campaign.
  • MarketingEmail to bloggers, journalists from differentgame sites.
  • Cases which exceeded the original goal.Divinity: Original Sin $400.000 -> $579,610Double Fine Adventures $400.000 -> $3,336,371Shovel Knight $75000 -> $311,502Torment: Tides of Numenera $900.000 ->$4,188,927Ominious $500 -> $1,171Telepath Tactics $15.000 -> $41,259
  • Distribution
  • Crowdfunding sites
  • Largest crowdfunding site.All or nothing. You have to reach the goal in agiven time.15% commissionExclusive for USA & UK.Kickitforward
  • Not as big as Kickstarter.Open to all countries.5% commissionNo need to reach the
  • No need to reach the goal.Hispanic audience.There isn’t muchcompetition with
  • Time is nowHaz el juego que quieras jugar.Ser feliz con lo que haces.Indie gaming is growing.Tools available to everyone.You can start learning on your own.Funding made possible by crowdfunding.Make the game you want to play.Be happy and love what you do.