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Technologies and Trends that are Changing the World
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Technologies and Trends that are Changing the World

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  • 1. Carlos Dominguez Cisco Systems Senior Vice President Office of the Chairman and CEO TECHNOLOGIES / TRENDS DISRUPTION AHEAD THAT ARE CHANGING THE WORLD & HOW TO LEVERAGE THEM Monday, November 1, 2010
  • 2. 5...5...5 2 Things To Know About Our New World 5...5...5Monday, November 1, 2010
  • 3. THING 1 TO KNOW ABOUT OUR WORLD Internet Is Unique Monday, November 1, 2010
  • 4. Monday, November 1, 2010
  • 5. THING 2 TO KNOW ABOUT OUR WORLD The New Innovators (birth of empowered consumer) Monday, November 1, 2010
  • 6. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle Innovation circle New Technology Large Corporations Consumer and Mass Adoption Past: Business ‣ PCs / Laptops ‣ Networking ‣ E-mail ‣ IP Telephony Technology Investments Source: Cisco IBSG Monday, November 1, 2010
  • 7. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle Innovation circle New Technology Large Corporations Consumer and Mass Adoption Past: Business ‣ PCs / Laptops ‣ Networking ‣ E-mail ‣ IP Telephony Technology Investments Present: Consumer ‣ Instant Messaging ‣ Mobility ‣ Blogs ‣ Wikis ‣ Social Media ‣ You Tube ‣ Twitter ‣ Virtual World ‣ Gaming Source: Cisco IBSG Monday, November 1, 2010
  • 8. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle Innovation circle New Technology Large Corporations Consumer and Mass Adoption Past: Business ‣ PCs / Laptops ‣ Networking ‣ E-mail ‣ IP Telephony Technology Investments Present: Consumer ‣ Instant Messaging ‣ Mobility ‣ Blogs ‣ Wikis ‣ Social Media ‣ You Tube ‣ Twitter ‣ Virtual World ‣ Gaming Source: Cisco IBSG These Are Our New Students, Customers & Employees. Expectations Are Changing! Monday, November 1, 2010
  • 9. THING 3 TO KNOW ABOUT OUR WORLD Power To The People Monday, November 1, 2010
  • 10. Crisis Communications Has Forever Changed Monday, November 1, 2010
  • 11. Janis Krums was a passenger on a passing ferry when he snapped this picture and wrote on Twitter: The first image of the US Airways jet that crashed landed in the Hudson River January 2009 was broadcast by a non-journalist There’s a plane in the Hudson. I’m on the ferry going to pick the people up. Crazy The Power of Social Media He later won a Pulitzer prize for his photo. using his iphone and Twitter. Monday, November 1, 2010
  • 12. THING 4 TO KNOW ABOUT OUR WORLD Contribution Revolution Monday, November 1, 2010
  • 13. © 2006 Cisco Systems, Inc. All rights reserved. The 1990’s Internet Era Common InterestConnecting People Virtual Communities The Human Network Effect Contributing Communities Monday, November 1, 2010
  • 14. © 2006 Cisco Systems, Inc. All rights reserved. Common InterestConnecting People Virtual Communities The Human Network Effect Contributing Communities The Age of Participation and Contribution Largest Increase in Expressive Capability in Human History Monday, November 1, 2010
  • 15. Personal Video (User Generated) Monday, November 1, 2010
  • 16. TYPES The Contribution Revolution Letting Volunteers Build Your Business Opinions & Ratings: Zagats Expertise: Wikipedia Software Code: Firefox & Linux Creative Expression: YouTube, Flickr Social Connections: Facebook, Myspace Specialized Connections: Massify (Film) Design & Developments: Threadless, Ryz Capital Resource: Skype Goods: eBay Monday, November 1, 2010
  • 17. I-Prize Cisco Global competition to gather ideas outside Cisco for the next new lines of business 800 ideas 3,000 participants 156 countries $250,000 prize money 5 university students from Mexico win Their idea 'Life Account' bridges user activities in the physical and virtual world to create one view of the users 'life'. Mexico Monday, November 1, 2010
  • 18. Finalists ‣ Bulgaria - Car traffic jam avoidance ‣ Sweden, Congo & France - Mydoctor ‣ Australia - Personal medical data tag ‣ Slovenia - Smart water grid ‣ Mexico - Life account ‣ U.S., India, Philippines - Uknow Cisco ‣ Pakistan & Finland - Pay 2.0: The next gen cashless solution to pay and get paid ‣ Uruguay - Soccer 3.1 ‣ England - Gestural haptic interface space I-Prize Cisco Global competition to gather ideas outside Cisco for the next new lines of business 800 ideas 3,000 participants 156 countries $250,000 prize money 5 university students from Mexico win Their idea 'Life Account' bridges user activities in the physical and virtual world to create one view of the users 'life'. Monday, November 1, 2010
  • 19. I-Prize Cisco Global competition to gather ideas outside Cisco for the next new lines of business 800 ideas 3,000 participants 156 countries $250,000 prize money 5 university students from Mexico win Their idea 'Life Account' bridges user activities in the physical and virtual world to create one view of the users 'life'. A lot of people’s hair stands on end inside some big companies because they immediately think of intellectual property leakage. It’s a different way of thinking about innovation: closed, locked down behind corporate walls, vs. ‘Let’s open it up to anyone with a great idea.’ “ ” Marthin DeBeer Cisco SVP, oversees iprize BusinessWeek, Sept. 5th, 2010 Monday, November 1, 2010
  • 20. 20 Big Idea Alert Harnessing Spare Human Capacity Monday, November 1, 2010
  • 21. Clay Shirky Wall Street Journal Does the Internet Make You Smarter? Amid the silly videos and spam are the roots of a new reading and writing culture. 34.5 hoursTime an average American spends watching television per week Source: Nielson In the 20th century, the bulk of that time was spent watching television, but our cognitive surplus is so enormous that diverting even a tiny fraction of time from consumption to participation can create enormous positive effects. ” “ Monday, November 1, 2010
  • 22. Wikipedia took the idea of peer review and applied it to volunteers on a global scale, becoming the most important English reference work in less than 10 years. Cumulative time devoted to creating Wikipedia? 100 million hours of human thought. Equal to what Americans spend every weekend just watching ads. Big Idea Monday, November 1, 2010
  • 23. THING 5 TO KNOW ABOUT OUR WORLD Speed Of Change Monday, November 1, 2010
  • 24. 24 Consider this… Monday, November 1, 2010
  • 25. Ten years ago there were no social networks. Monday, November 1, 2010
  • 26. Ten years before that we didn't have the Web. Monday, November 1, 2010
  • 27. If you work in the web programming, online marketing, or mobile phone industries… Your jobs did not exist 20 years ago! Monday, November 1, 2010
  • 28. 28 GAME CHANGING TECHNOLOGIES ALERT ALERTMonday, November 1, 2010
  • 29. GAME CHANGING TECHNOLOGIES IT’S ALL ABOUT VIDEO Monday, November 1, 2010
  • 30. Monday, November 1, 2010
  • 31. EXPERIENCE AMAZING LIFELIKE AUDIO EASY IMMERSIVE Monday, November 1, 2010
  • 32. JUST LIKE BEING THERE TRANSPORTING BITS.... NOT MATTER Monday, November 1, 2010
  • 33. Barry O’Sullivan SVP, Cisco Systems Unified Communications Leads global team of 1,800 people ... Dublin Galway -5th largest and fastest growing city in Ireland -78,000 people -Numerous festivals and celebrations 2007 - One of the world’s 8 sexiest cities - MSN Travel from Galway, Ireland FLEXIBILITY Monday, November 1, 2010
  • 34. Monday, November 1, 2010
  • 35. San Jose, CA Houston, TX Richardson, TX India Galway, Ireland Galway, Ireland ‣ Barry leads a team of 1,800 people in Ireland, San Jose, Texas and India ‣ Works over TelePresence and video IP phones from home During Pacific Time hours ‣ Everyone on his team are early adopters of technology. Barry prefers all meetings be over video Monday, November 1, 2010
  • 36. San Jose, CA Houston, TX Richardson, TX India Galway, Ireland Galway, Ireland ‣ Barry leads a team of 1,800 people in Ireland, San Jose, Texas and India ‣ Works over TelePresence and video IP phones from home During Pacific Time hours ‣ Everyone on his team are early adopters of technology. Barry prefers all meetings be over video Monday, November 1, 2010
  • 37. TRENDS 37 TO WATCH & MONITOR TRENDSMonday, November 1, 2010
  • 38. 38 Home Sweet Stay @ Home TREND TRENDMonday, November 1, 2010
  • 39. © 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID The Cisco Connected World Report Employee Expectations, Demands, and Behavior – Accessing Networks, Applications, and Information Anywhere, Anytime, And With Any Device October 2010 Monday, November 1, 2010
  • 40. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID Strategic Marketing - Custom Market Research 40 Key Findings  3 of every 5 (60%) employees believe they don’t need to be in the office to be productive, efficient  2 of every 3 (66%) employees desire work flexibility  2 of every 3 (66%) employees would accept a lower-paying job with more work flexibility than a higher-paying job with inflexibility  45% of IT professionals are unprepared or struggling to make their workforces more mobile, distributed Monday, November 1, 2010
  • 41. TREND 41 Collaborate or Perish TRENDMonday, November 1, 2010
  • 42. © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007 Collaboration will no longer be confined within your company, we will be tapping into our suppliers, partners, customers and the “world” to gain a competitive advantage. Understanding the importance of diversity will be key in this global economy! 42 Future of Work Prediction Monday, November 1, 2010
  • 43. CHEAP 43 ADVICE 5 CENTS! ADVICEMonday, November 1, 2010
  • 44. Carlos Dominguez carlosdominguez.cisco.com carlosd@cisco.com http://twitter.com/carlosdominguez Facebook: carlosdominguez Monday, November 1, 2010