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Leveraging the Present, Preparing for the Future
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Leveraging the Present, Preparing for the Future

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  • 1. NEW WORLD, NEW RULESDISRUPT OR BE DISRUPTED Carlos Dominguez Cisco Systems Senior Vice President Office of the Chairman and CEO TECH NOWIST
  • 2. “ ” SELF-PROCLAIMED TECH NOWISTLeveraging the Present Preparing for the Future
  • 3. SPEED AND PACE OF CHANGE: FACT OR FICTION If Facebook were a country it would be the world’s third largest and 2 times the size of the U.S. population. 1 in 5 couples meet online; 1 in 5 divorces are blamed on Facebook.More video was uploaded to Youtube in the last 2 months than if had been airing new content 24/7/365.............. Since 1948 More people return home for their cell phone than their wallet Carlos Dominguez is usually confused with Elvis...... not the fat one!
  • 4. The Rise of the Age of Networked Intelligence Age of Networked Agrarian Age Industrial Age Intelligence Printing Press Internet
  • 5. Current Crises
  • 6. A Turning Point in History: Rebooting Business, Government & Society The Industrial The Newspaper Age Corporation Safety and The Financial Security System Government Democracy EDUCATION WORK Media & Entertainment Health Care ENERGY SCIENCE Social Justice Regulation Transportation The CitiesDon Tapscott - MacroWikinomics
  • 7. Change Challenge #2 FAMILIARITY
  • 8. Watch
  • 9. SUGGESTIONSSURVIVE, LEAD & THRIVE1. EMBRACE CHANGE2. DISRUPTIVE INNOVATION
  • 10. EXAMPLE
  • 11. Kodak’s introduction of the roll filmin 1888 is an excellent example ofa disruptive innovation.
  • 12. Instead, it brought new performanceattributes to the marketplace.
  • 13. PORTABILITY.
  • 14. SIMPLICITY.
  • 15. AFFORDABILITY.
  • 16. TIMELINE 2000 - Kodak vows to lead in digital 2005 - Kodak ranked #1 in digital camera sales - Surged 40% to $5.7B - Film fell 18%
  • 17. WHAT HAPPENED?Low margins on camera’s / high margin on film Crushing profit disappointment
  • 18. MY INNOVATION SUGGESTIONS 1. Understand your culture 2. Sustained innovation VS disruptive innovation 3. Need to go underground 4. Executive sponsor 5. Experiment constantly 6. Measure results 7. Leverage entire company 8. leverage suppliers 9. Get input from customers 10. Disruptive innovation quality comes in version 3 or 4
  • 19. SUGGESTIONSSURVIVE, LEAD & THRIVE1. EMBRACE CHANGE2. DISRUPTIVE INNOVATION3. CONTRIBUTION REVOLUTION
  • 20. TYPES The Contribution Revolution - “Co-Creation Era” New Business Models Emerging - Change Everything Expertise: Software Code: Creative Expression: Opinions & Ratings: Wikipedia Firefox & Linux YouTube, Flickr Zagats Social Connections: Specialized Design & Capital Goods: Facebook, Twitter Connections: Developments: Resource: eBay Craigslist Threadless, Ryz Skype Platforms That Allow Users To Contribute
  • 21. Companies Born Into Change - “Crowdsourcing” “Crowdsourcing“…a focus group on a grand scale 22
  • 22. Companies Born Into Change - “Crowdsourcing” Facts: - Founded 2000 - 50 Employees - 30+ M Revenues - Double Digit Growth - 500,000 Community Members - 120,000 Designers - 10,000 orders / day - 288,753 Likes on Facebook - 1.6 M Twitter Followers - 30 Avg. Age Employees “Crowdsourcing“…a focus group on a grand scale 23
  • 23. How Many Man a) 3 MillionHours Are Invested b) 10 Million In Wikepedia? c) 30 Million d) 100 Million
  • 24. COMMON CHARACTERISTICS PRODUCT LEADERSHIP CUSTOMER SERVICE NIMBLEOPER ATIONAL EXCELLENCE ORGANIZATIONS HARNESS ASSETS EMPOWERMENTACROSS ORGANIZATION &VALUE EMPLOYEES FOCUS ON INNOVATION CUSTOMER EXPERIMENT CONTRIBUTION CONSTANTLY LEVERAGE & FEEDBACK DIVERSITY LEVERAGECULTURE OF TECHNOLOGY REWARDS CHANGE IMAGINE THE FUTURE CREATIVITY
  • 25. “Tech Nowist” 4 STEP PROCESS Someone who EMBRACES CHANGE, understands what technology is available, EXPERIMENTS with it, LEARNS from the experiments & 4 LEVERAGES it for a competitive advantage
  • 26. IMAGINE THE FUTURE1. Conduct research - hire / buy2. Brainstorming sessions - inside and outside3. Listen, listen, listen4. Dialogue with cutting edge thinkers5. Understand technology - what’s available and what’s coming6. Attend conferences7. Constantly ask - what if?8. Be curious9. Be enthusiastic10. Take time to think..... quietly
  • 27. 7 SUGGESTIONS SURVIVE, LEAD & THRIVE 1. EMBRACE CHANGE 2. EMBRACE SOCIAL MEDIA 3. FOCUS ON DISRUPTIVE INNOVATION 4. IMAGINE THE FUTURE 5. EXPERIMENT VS ROI
  • 28. Experimentation is key:Prototype a lot, fail often, and fail early
  • 29. 7 SUGGESTIONS SURVIVE, LEAD & THRIVE 1. EMBRACE CHANGE 2. EMBRACE SOCIAL MEDIA 3. FOCUS ON DISRUPTIVE INNOVATION 4. IMAGINE THE FUTURE 5. EXPERIMENT VS ROI 6. LEVERAGE TECHNOLOGY
  • 30. 7 SUGGESTIONS SURVIVE, LEAD & THRIVE 1. EMBRACE CHANGE 2. EMBRACE SOCIAL MEDIA 3. FOCUS ON DISRUPTIVE INNOVATION 4. IMAGINE THE FUTURE 5. EXPERIMENT VS ROI 6. LEVERAGE TECHNOLOGY 7. IMPLEMENT EFFECTIVE COLLABORATION
  • 31. Hunt for Value Across I.C.E. - Cisco Examples Cross-unit product innovation New business creations INNOVATION PRODUCT - TELEPRESENCE / WEBEX INTEGRATION NEW BUSINESS -IPRIZE - CROWDSOURCING Cross-selling, better coordination Better customer service by coordination CUSTOMERS CUSTOMER SERVICE - WEB PROPERTIES - / SELF SERVICE CROSS SELLING - DATA CENTER - PARTNER COMMUNITY Costs/investments savings by coordinating/sharing Better decisions by getting input EFFICIENCY WEBEX MORTEN HANSEN - “COLLABORATION”