Leverage technology

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Cisco SVP Carlos Dominguez talks about video, mobility and social media and how to leverage technology in your work and personal lives.

Cisco SVP Carlos Dominguez talks about video, mobility and social media and how to leverage technology in your work and personal lives.

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  • 1. Our Changing MY World OBSERVATIONS And How To LEVERAGE Technology! Carlos Dominguez Cisco Systems Senior Vice President Office of the Chairman and CEO Wednesday, April 21, 2010
  • 2. Presentation Topics 18 Years at Cisco Focus Areas: Innovation and Collaboration Future of Work Social Media Change Management / Leadership Emerging Technology Nowist Background Information 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2 Wednesday, April 21, 2010
  • 3. Goal Today - Make You All - Nowist ittle Different k @ World A L Loo Take Action Have Fun © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3 Wednesday, April 21, 2010
  • 4. Roadmap Today Embrace Change Our Changing World New Rules Strategic Trends Experiment Game Changing Technology Things to Know and Monitor Learn CREATE A PLAN Leverage Wednesday, April 21, 2010
  • 5. 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5 Wednesday, April 21, 2010
  • 6. Ice Harvesting from lakes 1850s Ice Industry Wednesday, April 21, 2010
  • 7. Ice factories on a mass scale 1850s 1900 Ice Industry Wednesday, April 21, 2010
  • 8. Home Refrigeration 1850s 1900 1927 Ice Industry Wednesday, April 21, 2010
  • 9. Market Leaders Never Transitioned To Next Technology Ice Harvesting Ice factories on Home from lakes a mass scale Refrigeration 1850s 1900 1927 Wednesday, April 21, 2010
  • 10. What Is the Average Lifespan of a Fortune 500 Company? A.25 Years B.40 Years C.60 Years D.75 Years E.100 Years 98% of American companies disappear within 11 years The average lifespan of a company in Japan & Europe is 12 years* © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential *The Living Company, de Geus, 1997 10 Wednesday, April 21, 2010
  • 11. Change “It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change” - Charles Darwin 11 Wednesday, April 21, 2010
  • 12. Life Lessons Develop an Attitude For Personal Lifelong Change - Embrace It! Develop A Culture That Is Accepting Of Change and Rewards Those That Do. Wednesday, April 21, 2010
  • 13. Roadmap Today Embrace Change Our Changing World New Rules Strategic Trends Experiment Game Changing Technology Things to Know and Monitor Learn CREATE A PLAN Leverage Wednesday, April 21, 2010
  • 14. Speed and Pace of Change Trend Are Accelerating Wednesday, April 21, 2010
  • 15. SPEED AND PACE OF CHANGE: 2010 - added 200 million new users last year 200M 2009 Christmas 2009 - Amazon sold more electronic books than paper books A day’s worth (24 hours) of content is uploaded every minute to YouTube More people return home for their cell phone than their wallet American children spend 7.5 hours a day absorbing and creating media ... as much time as they spend in school. Wednesday, April 21, 2010
  • 16. Technology Has AProfound Impact On Business 16 Wednesday, April 21, 2010
  • 17. 17 Wednesday, April 21, 2010
  • 18. Innovation and technology have always been the flashpoint of debate and concern over productivity The telephone The water cooler Desktop PCs and eventually personal notebooks Email Web 1.0 Minesweeper and Solitaire Cell phones Telecommuting Wednesday, April 21, 2010
  • 19. Trend Consumers Are the “New” Innovators Wednesday, April 21, 2010
  • 20. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Past: Business ‣ PCs / Laptops Innovation ‣ Networking circle ‣ E-mail ‣ IP Telephony Consumer and Large Mass Adoption Corporations Source: Cisco IBSG Wednesday, April 21, 2010
  • 21. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Present: Consumer Past: ‣ Instant Business Messaging ‣ Mobility ‣ PCs / Laptops Innovation ‣ Blogs ‣ Networking circle ‣ Wikis ‣ E-mail ‣ Social Media ‣ IP Telephony ‣ You Tube ‣ Twitter Large ‣ Virtual World Corporations Consumer and Mass Adoption ‣ Gaming Source: Cisco IBSG Wednesday, April 21, 2010
  • 22. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Present: Consumer Past: ‣ Instant Business Messaging These Are Your New Customers ‣ Mobility ‣ PCs / These Will Be Innovation Laptops Your Future Employees ‣ Blogs ‣ Networking Expectations are Different ‣ Wikis circle ‣ E-mail Decisions Criteria Changing‣ You Tube ‣ Social Media ‣ IP Telephony ‣ Twitter Large ‣ Virtual World Corporations Consumer and Mass Adoption ‣ Gaming Source: Cisco IBSG Wednesday, April 21, 2010
  • 23. Life Lessons Observe Your Children Develop Generation Y Expert in Company. Target Them as a Group Early Adopters of Technology Wednesday, April 21, 2010
  • 24. Trend Contribution Revolution Wednesday, April 21, 2010
  • 25. TREND The Contribution Revolution Letting Volunteers Build Your Business Everyday Millions of People Make All Kinds of Voluntary Contributions To Companies Revolutionizing The Economies Of Entire Industries Wednesday, April 21, 2010
  • 26. TYPES The Contribution Revolution Letting Volunteers Build Your Business Opinions & Ratings: Zagats Expertise: Wikipedia Software Code: Firefox & Linux Creative Expression: You Tube, Flickr Social Connections: Facebook, MySpace Specialized Connections: Massify (Film) Design & Development: Threadless, Ryz Capital Resource: Skype Goods: eBay Wednesday, April 21, 2010
  • 27. BENEFITS The Contribution Revolution Letting Volunteers Build Your Business Cost Advantage: Free Raw Materials Scalability: Wikipedia 10X More Articles eBay- 120 M Items Craig’s List - 30 M New Classifieds/mo Competitive Advantage: Network Effect The More People Contribute the More Useful it Becomes. Wednesday, April 21, 2010
  • 28. Companies Born Into Change - “Crowdsourcing” The Customer is the Company Product innovations come from the people who use the product “Crowdsourcing“…a focus group on a grand scale 28 Wednesday, April 21, 2010
  • 29. Companies Born Into Change - “Crowdsourcing” The Customer is the Company Product innovations come from the people who use the product Winner gets $1,000 plus $1 for every pair sold THE HUMAN NETWORK SHOE BY CARLOS DOMINGUEZ Hopes for $40M in revenue by 2012 “Crowdsourcing“…a focus group on a grand scale 29 Wednesday, April 21, 2010
  • 30. Life Lessons How Do You Leverage the Contribution Revolution? How Do You Get the World to Contribute to Your Business? Wednesday, April 21, 2010
  • 31. Trend Information Overload Wednesday, April 21, 2010
  • 32. Roadmap Today Embrace Change Our Changing World New Rules Strategic Trends Experiment Game Changing Technology Things to Know and Monitor Learn CREATE A PLAN Leverage Wednesday, April 21, 2010
  • 33. How Many Block Facebook On Corporate Intranet? Wednesday, April 21, 2010
  • 34. How Many Block Facebook On Corporate Intranet? Wednesday, April 21, 2010
  • 35. Who Owns Social Media In Your Company? Wednesday, April 21, 2010
  • 36. Twitter like technology will be how we predominantly receive news in the future. Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36 Wednesday, April 21, 2010
  • 37. home profile find people settings help sign out What are you doing? 140 Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 | update carlosdominguez 7:00 PM Press conference; WHO pandemic ale... about 14 hours ago 28 2143 30 following followers updates Stock Twits n. an investment idea and information service. 37 Wednesday, April 21, 2010
  • 38. home profile find people settings help sign out Name: carlosdominguez Location: New York carlosdominguez Web: http://www.cisco.com Bio SVP @ Cisco - Office of CEO and Chairman, Love to track how tech is used in innovative ways. Follow 20 2132 following followers Great News...Obama promises major investment in science http://usat.me/?24889424 11 minutes ago from TwitterFon Pope Benedict XVI names 5 new saints sorry...i’m not one of them http://usat.me/?34879462 14 minutes ago from TwitterFon Technology is deconstructing this industry...Newspaper circulation decline picks up speed http://usat.me/?34887258 2 hours ago from TwitterFon Apple and Verizon consider iphone deal, http://usat.me/?34883118 about 2 hours ago from TwitterFon 73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea... about 3 hours ago from TwitterFon Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?34822226 7:12PM Apr 21st from TwitterFon 38 Wednesday, April 21, 2010
  • 39. 39 Wednesday, April 21, 2010
  • 40. home profile find people settings help sign out Chambers RSA Search Advanced Search 40 Wednesday, April 21, 2010
  • 41. home profile find people settings help sign out Chambers RSA Search Advanced Search 41 Wednesday, April 21, 2010
  • 42. home profile find people settings help sign out “Swine Flu” OR Flu Search Advanced Search 42 Wednesday, April 21, 2010
  • 43. Pope to Priests: Go Forth and Blog Pope Benedict XVI urges priests to integrate social networks into church A strong proponent of social media, the Pope has a web site, YouTube channel ...and 6 months ago, started using Facebook and iPhone apps to spread the gospel. Wednesday, April 21, 2010
  • 44. Establish Guidelines To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction. Wednesday, April 21, 2010
  • 45. PR IR Corporate HR Finance Who Owns Social Media? Sales Customer Product Service Development Wednesday, April 21, 2010
  • 46. 2010: The Year of the Tablet PC Wednesday, April 21, 2010
  • 47. Wednesday, April 21, 2010
  • 48. Alert:Prediction Profound Effect On How We Use Computers Change How We Interact With Information Create A New Genre Of Business Models Wednesday, April 21, 2010
  • 49. By 2014 90% of all consumer internet traffic and HALF of all mobile traffic will be VIDEO 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: Cisco VNI Wednesday, April 21, 2010
  • 50. Defining Video Any Content, Anytime, Anywhere On Any Device HDTV Mobile PC Tablet PERSONAL Video User Applications Generated Non-Realtime Wednesday, April 21, 2010
  • 51. Wednesday, April 21, 2010
  • 52. Personal Video ‣ Portal for Talent & Ideas ‣ Vast Amount of Content ‣ Educational Portal ‣ Languages ‣ Dance ‣ Math ‣ Entertainment Wednesday, April 21, 2010
  • 53. Khan Academy Online Video Education for Everyone Founder Salman Khan (former Investment Banker) Started out by helping his niece with math 900+ videos on YouTube covering basic arithmetic to chemistry All courses are free Accessed on demand at a student’s own pace Wednesday, April 21, 2010
  • 54. The Search for Gollum Unofficial Prequel to Lord of the Rings ✦ 40 minute independent film ✦ Non commercial production by volunteer film maker and Tolkien fans ✦ Produced solely for viewing over the web ✦ 3 M+ Viewers ✦ Inexpensive Wednesday, April 21, 2010
  • 55. The Top 3 Most Watched Web Series January 2010 Rank Title True Reach View Count Sample 1 Fred 2,471,955 2 Happy Tree Friends 17,697,316 3 Deca TV 13,151,356 ‣ Teenager from Nebraska plays American Idol fictional Fred Figglehorn 9th season premiere in a weekly YouTube series 30 million viewers Lost ‣ The “Fred” channel launches 6th season premiere in 2005 12 million viewers ‣ First YouTube channel to hit 1 million subscribers ‣ Some of his video’s have 7M+ views Wednesday, April 21, 2010
  • 56. Wednesday, April 21, 2010
  • 57. Personal Video (User Generated) Wednesday, April 21, 2010
  • 58. Defining Video Any Content, Anytime, Anywhere On Any Device HDTV Mobile PC Tablet PERSONAL BRANDED COMMUNICATIONS Video Applications Non-Realtime Realtime Wednesday, April 21, 2010
  • 59. Work: Cisco TelePresence Transforming the Way Business Gets Done “You forget there’s any technology going on between you and the people you’re meeting with.” - Gartner “The Best of 2006” “This is a dream come true.” - BusinessWeek Wednesday, April 21, 2010
  • 60. December Company Meeting: Entirely Virtual 6 locations: ‣ Canada, Israel, United Kingdom, North Carolina, Texas and live in San Jose, CA ‣ 11,000+ watching Virtual Company Meetings 60 Wednesday, April 21, 2010
  • 61. Wednesday, April 21, 2010
  • 62. Virtual Presenter 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 62 Wednesday, April 21, 2010
  • 63. Cisco TelePresene Launched in October 2006 712 units deployed 150 cities 5,000 weekly meetings 350,000+ Meetings to date Used 67% or 6-7 hours of a 10-hour day Saved $260M in travel costs Run it all with 8 people 550 customers worldwide Wednesday, April 21, 2010
  • 64. Who’s Using Business Video ‣ Video has doubled from two years ago ‣ Education sector has the highest current percentage of video traffic ‣ Video is expected to double gain one year from now ‣ Manufacturing expects the sharpest increase over the next two years 30.0 22.5 Two Years Ago Last Year Current 15.0 Expected in One Year Expected in Two Years 7.5 0 Finance Retail Manufacturing Education Other *Business Video Study, Cisco Systems, November 2008 Wednesday, April 21, 2010
  • 65. Video Applications CONSUMER COMMUNICATIONS Wednesday, April 21, 2010
  • 66. Video Applications CONSUMER COMMUNICATIONS Wednesday, April 21, 2010
  • 67. In 5 years our primary mode of communications will be via video. Business Travel will be 50 - 75% Less User Generated Video Will be Common in Business Video will enable more collaboration and innovation. My Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 67 Wednesday, April 21, 2010
  • 68. Augmented Reality Making products come alive Fashionista - virtual dressing room via your laptop 68 Wednesday, April 21, 2010
  • 69. Roadmap Today Embrace Change Our Changing World New Rules Strategic Trends Experiment Game Changing Technology Things to Know and Monitor Learn CREATE A PLAN Leverage Wednesday, April 21, 2010
  • 70. Are You a Nowist? ‣ Embracing Change ‣ Search For New Technology ‣ Experiment ‣ Learn ‣ Leverage © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 70 Wednesday, April 21, 2010
  • 71. Carlos Dominguez carlosdominguez.cisco.com carlosd@cisco.com http://twitter.com/carlosdominguez Facebook: carlosdominguez Wednesday, April 21, 2010
  • 72. © 2006 Cisco Systems, Inc. All rights reserved. Wednesday, April 21, 2010