IT Executive Forum, Cisco LIve 2011

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  • 1. NEW WORLD, NEW RULES SURVIVING, LEADING & THRIVING IN OUR NEW WORLD Carlos Dominguez Cisco Systems Senior Vice President DRIVING BUSINESS EVOLUTION Office of the Chairman and CEO TECH NOWISTMonday, July 25, 2011
  • 2. Role IC @ F OFFRSE OCISCO YEA 19+ AIRMAN & CEO CHMonday, July 25, 2011
  • 3. “ ” SELF-PROCLAIMED TECH NOWIST Leveraging the Present Preparing for the FutureMonday, July 25, 2011
  • 4. AGENDA EXPLORE OUR NEW WORLD IMPLICATIONS ON BUSINESS & LEADERSHIP SUGGESTIONS SURVIVE, LEAD & THRIVEMonday, July 25, 2011
  • 5. Agenda EXPLORE OUR NEW WORLD 4 Forces Defining Our New WorldMonday, July 25, 2011
  • 6. EXPLORE OUR NEW WORLD FORCE #1 Rate & Speed of ChangeMonday, July 25, 2011
  • 7. POLL QUESTION? “The World Is Changing at a Comfortable Pace?”Monday, July 25, 2011
  • 8. SPEED AND PACE OF CHANGE: FACT OR FICTION If Facebook were a country it would be the world’s third largest and 2 times the size of the U.S. population. 1 in 5 couples meet online; 1 in 5 divorces are blamed on Facebook. More video was uploaded to Youtube in the last 2 months than if had been airing new content 24/7/365.............. Since 1948 More people return home for their cell phone than their wallet Carlos Dominguez is usually confused with Elvis...... not the fat one!Monday, July 25, 2011
  • 9. PREDICTIONMonday, July 25, 2011 THAN THE PREVIOUS 25 MORE CHANGE NEXT 3 YEARS 9
  • 10. FORCE #2 Social Networking - “Power to the People”Monday, July 25, 2011
  • 11. Who Was Time Magazine’s Person of the Year in 2006?Monday, July 25, 2011
  • 12. Who Was Time Magazine’s Person of the Year in 2010?Monday, July 25, 2011
  • 13. The Power of WE 2006 2010Monday, July 25, 2011
  • 14. Oscar Morales 1 Million People Against the FARC 12 MILLION PEOPLE IN 120 COUNTRIES PROTESTMonday, July 25, 2011
  • 15. Egypt Youth Organized Leveraging Social MediaMonday, July 25, 2011
  • 16. FORCE #3 Contribution & Co-Creation RevolutionMonday, July 25, 2011
  • 17. 17Monday, July 25, 2011
  • 18. How Many Man a) 3 Million Hours Are Invested b) 10 Million In Wikepedia? c) 30 Million d) 100 MillionMonday, July 25, 2011
  • 19. Interesting Fact: *100 M Hours = The number of hours American spend every weekend watching television......Commercials *Clay Shirky NYU Professor, Writer - Cognitive SurplusMonday, July 25, 2011
  • 20. TYPES The Contribution Revolution - “Co-Creation Era” New Business Models Emerging - Change Everything Expertise: Software Code: Creative Expression: Opinions & Ratings: Wikipedia Firefox & Linux YouTube, Flickr Zagats Social Connections: Specialized Design & Capital Goods: Facebook, Twitter Connections: Developments: Resource: eBay Craigslist Threadless, Ryz Skype Platforms That Allow Users To ContributeMonday, July 25, 2011
  • 21. Companies Born Into Change - “Crowdsourcing” Facts: - Founded 2000 - 50 Employees - 30+ M Revenues - Double Digit Growth - 500,000 Community Members - 120,000 Designers - 10,000 orders / day - 288,753 Likes on Facebook - 1.6 M Twitter Followers - 30 Avg. Age Employees “Crowdsourcing“…a focus group on a grand scale 21Monday, July 25, 2011
  • 22. FORCE #4 Net Generation - “100% Digital, All the TimeMonday, July 25, 2011
  • 23. 1980 -1995 (80 M) The New People Come Infected With The New World. NEW WORKERMonday, July 25, 2011
  • 24. EXPLORE OUR NEW WORLD SUMMARY Rate & Speed of Change Social Networking - “Power of the People” Contribution & Co-Creation Revolution Net Generation - 100% Digital, All the TimeMonday, July 25, 2011
  • 25. Agenda IMPLICATIONS ON BUSINESS & LEADERSHIP CURRENT ENVIRONMENTMonday, July 25, 2011
  • 26. What is your current business environment? Challenges?Monday, July 25, 2011
  • 27. CEO IBM SURVEY OF SURVEY 1500 CEOs GLOBALLY KEY FINDINGS?Monday, July 25, 2011
  • 28. Organizations are experiencing significant upheaval 69% More volatile Deeper/faster cycles, more risk 65% More uncertain Less predictable 60% More complex Multifaceted, interconnected 53% Structurally different Sustained change Source: IBM 2010 Global CEO Study To a large/very large extent © 2009 Cisco Systems, Inc. All rights reserved. Carlos Dominguez, SVP Cisco Systems 36 28 © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonday, July 25, 2011
  • 29. Organizations are experiencing significant upheaval 69% More volatile Deeper/faster cycles, more risk 65% More uncertain Less predictable 60% More complex Multifaceted, interconnected 53% Structurally different Sustained change Source: IBM 2010 Global CEO Study To a large/very large extent © 2009 Cisco Systems, Inc. All rights reserved. Carlos Dominguez, SVP Cisco Systems 36 29 © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonday, July 25, 2011
  • 30. Organizations are experiencing significant upheaval 69% More volatile Deeper/faster cycles, more risk 65% More uncertain Less predictable 60% More complex Multifaceted, interconnected 53% Structurally different Sustained change Source: IBM 2010 Global CEO Study To a large/very large extent © 2009 Cisco Systems, Inc. All rights reserved. Carlos Dominguez, SVP Cisco Systems 36 30 © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonday, July 25, 2011
  • 31. Organizations are experiencing significant upheaval 69% More volatile Deeper/faster cycles, more risk 65% More uncertain Less predictable 60% More complex Multifaceted, interconnected 53% Structurally different Sustained change Source: IBM 2010 Global CEO Study To a large/very large extent © 2009 Cisco Systems, Inc. All rights reserved. Carlos Dominguez, SVP Cisco Systems 36 31 © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonday, July 25, 2011
  • 32. Expected level of complexity CEOs agree complexity will only continue to rise 60% Currently experiencing high/very high level of complexity 79% Source: IBM 2010 Global CEO Study © 2009 Cisco Systems, Inc. All rights reserved. Carlos Dominguez, SVP Cisco Systems 36 32 © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonday, July 25, 2011
  • 33. Expected level of complexity CEOs agree complexity will only continue to rise 60% Currently experiencing high/very high level of complexity Expect high/very high 79% level of complexity over five years Source: IBM 2010 Global CEO Study © 2009 Cisco Systems, Inc. All rights reserved. Carlos Dominguez, SVP Cisco Systems 36 33 © 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonday, July 25, 2011
  • 34. Todayʼs complexity is only expected to rise, and more than half of CEOs doubt their ability to manage it. Source: IBM 2010 Global CEO StudyMonday, July 25, 2011
  • 35. A Telecommunications CEO in Brazil predicted “ The services that account for 80 percent of our revenue today ” will only be our second largest source of revenue in five years. With few expectations, CEOs expect continued disruption in one form or another. Source: IBM 2010 Global CEO StudyMonday, July 25, 2011
  • 36. NAME THE 3 EXTERNAL FORCES WHICH WILL HAVE THE BIGGEST IMPACT ON YOUR ORGANIZATIONS?Monday, July 25, 2011
  • 37. Agenda SUGGESTIONS SURVIVE, LEAD & THRIVEMonday, July 25, 2011
  • 38. IN10 YEARS OVER 40% OF THE FORTUNE 500 WILL NO LONGER BE HERE* *Babson Olin School of Business Advertisement, Fast Company April 2011, page 121.Monday, July 25, 2011
  • 39. NEW SUCCESS WHAT DO YOU THINK? CRITERIA?Monday, July 25, 2011
  • 40. POOR CUSTOMER SERVICE OUT OF SYNC CUSTOMER DIDN’T VALUE EMPLOYEES LACK INNOVATION Philip Schoonover Brian Dunn CEO of Circuit City CEO of Best BuyMonday, July 25, 2011
  • 41. Female Executive Challenged The Male Dominated Company CHALLENGE: Only 16% of its customers are women What it’s doing: tapping its female employees for ideas on how to sell to women Set up “Women’s Leadership Forums” - Groups of female workers who meet regularly ‣ increase appliance sales by re-designing showrooms to resemble kitchens ‣ new focus on women for smart phone sales ‣ market to moms who buy video games for kids ‣ Best Buy Mobile - mall-based, gadget stores to access female shoppers in malls ‣ focused on women in Home Theater salesMonday, July 25, 2011
  • 42. Jim Keyes Reed Hastings CEO of Blockbuster CEO of NetflixMonday, July 25, 2011
  • 43. Physical stores DVDs mailed to you Internet Video Streaming no late fees (and DVDs) Good partnering! Securing licensing deals with content producers Reed HastingsMonday, July 25, 2011
  • 44. Cinematch Improve our movie recommendation ratings by 10% and win $1 million 85% Crowd source Innovation 95% 35,000+ contestants, 180 countries IRONMAN Participate & Contribute After ultrarich inventor and weapons maker Tony Winners: 3 rocket scientists from AT&T Labs in NJ Stark (Robert Downey Jr.) escapes from kidnappers using makeshift power armor, he turns his invention to good by using it to fight crime. But when he must (8.4% improvement rate) face the evil Iron monger, his skills are stretched to the limit. Based on the Marvel comic, this captivating superhero tale from director John Favreau co-stars They’ve sinced gotten to 9.6% Gwyneth Paltrow, Jeff Bridges and Terrence Howard.Monday, July 25, 2011
  • 45. Bennett S. LeBow Jeff Bezos CEO of Borders CEO of Amazon.com Predict the future Leverage AssetsMonday, July 25, 2011
  • 46. Sergio Marchionne Alan Mulally CEO of Chrysler CEO of Ford Bailout No bailout - Increase in share priceMonday, July 25, 2011
  • 47. COMMON CHARACTERISTICS PRODUCT LEADERSHIP CUSTOMER SERVICE NIMBLE OPER ATIONAL EXCELLENCE ORGANIZATIONS HARNESS ASSETS EMPOWERMENT ACROSS ORGANIZATION &VALUE EMPLOYEES FOCUS ON INNOVATION CUSTOMER EXPERIMENT CONTRIBUTION CONSTANTLY LEVERAGE & FEEDBACK DIVERSITY LEVERAGE CULTURE OF TECHNOLOGY REWARDS CHANGE IMAGINE THE FUTURE CREATIVITYMonday, July 25, 2011
  • 48. “Tech Nowist”4 STEP PROCESS Someone who EMBRACES CHANGE, understands what technology is available, EXPERIMENTS with it, LEARNS from the experiments & 4 LEVERAGES it for a competitive advantageMonday, July 25, 2011
  • 49. 7 SUGGESTIONS SURVIVE, LEAD & THRIVE 1. EMBRACE CHANGEMonday, July 25, 2011
  • 50. Change is easy Intellectually “Who Likes Change?” But... Very hard emotionally!Monday, July 25, 2011
  • 51. “If you had to change your life patterns to avoid death could you do it?”Monday, July 25, 2011
  • 52. QUESTION? WHAT % OF PATIENTS CONFORM TO A HEALTHY LIFESTYLE AFTER A HEART ATTACK? A)10% B)20% C)30% D)40%Monday, July 25, 2011
  • 53. 20% LACK OF URGENCY CHANGE CHALLENGE 1Monday, July 25, 2011
  • 54. Is it easier to change during a crisis or during good times?Monday, July 25, 2011
  • 55. CHANGE SUMMARY Lack of urgency Don’t see it Familiarity Wrong perceptionMonday, July 25, 2011
  • 56. CHANGE “ IT IS NOT THE STRONGEST OF THE SPECIES THAT SURVIVES, NOR ” THE MOST INTELLIGENT, BUT THE ONE THAT IS MOST RESPONSIVE TO CHANGE -CHARLES DARWINMonday, July 25, 2011 ATTENTION
  • 57. 7 SUGGESTIONS SURVIVE, LEAD & THRIVE 1. EMBRACE CHANGE 2. EMBRACE SOCIAL MEDIAMonday, July 25, 2011
  • 58. WHAT’S YOUR POLICY ON SOCIAL MEDIA?Monday, July 25, 2011
  • 59. GUIDE YOUR EMPLOYEES http://wwwin.cisco.com/cisco/ccoe/Monday, July 25, 2011
  • 60. 7 SUGGESTIONS SURVIVE, LEAD & THRIVE 1. EMBRACE CHANGE 2. EMBRACE SOCIAL MEDIA 3. FOCUS ON DISRUPTIVE INNOVATIONMonday, July 25, 2011
  • 61. EXAMPLEMonday, July 25, 2011
  • 62. TIMELINE 2000 - Kodak vows to lead in digital 2005 - Kodak ranked #1 in digital camera sales - Surged 40% to $5.7B - Film fell 18%Monday, July 25, 2011
  • 63. WHAT HAPPENED? Low margins on camera’s / high margin on film Crushing profit disappointmentMonday, July 25, 2011
  • 64. 7 SUGGESTIONS SURVIVE, LEAD & THRIVE 1. EMBRACE CHANGE 2. EMBRACE SOCIAL MEDIA 3. FOCUS ON DISRUPTIVE INNOVATION 4. IMAGINE THE FUTUREMonday, July 25, 2011
  • 65. Arthur C. Clark Predicting the future in 1964Monday, July 25, 2011
  • 66. IMAGINE THE FUTURE 1. Conduct research - hire / buy 2. Brainstorming sessions - inside and outside 3. Listen, listen, listen 4. Dialogue with cutting edge thinkers 5. Understand technology - what’s available and what’s coming 6. Attend conferences 7. Constantly ask - what if? 8. Be curious 9. Be enthusiastic 10. Take time to think..... quietlyMonday, July 25, 2011
  • 67. 7 SUGGESTIONS SURVIVE, LEAD & THRIVE 1. EMBRACE CHANGE 2. EMBRACE SOCIAL MEDIA 3. FOCUS ON DISRUPTIVE INNOVATION 4. IMAGINE THE FUTURE 5. EXPERIMENT VS ROIMonday, July 25, 2011
  • 68. Experimentation is key: Prototype a lot, fail often, and fail earlyMonday, July 25, 2011
  • 69. 7 SUGGESTIONS SURVIVE, LEAD & THRIVE 1. EMBRACE CHANGE 2. EMBRACE SOCIAL MEDIA 3. FOCUS ON DISRUPTIVE INNOVATION 4. IMAGINE THE FUTURE 5. EXPERIMENT VS ROI 6. LEVERAGE TECHNOLOGYMonday, July 25, 2011
  • 70. Monday, July 25, 2011
  • 71. 7 SUGGESTIONS SURVIVE, LEAD & THRIVE 1. EMBRACE CHANGE 2. EMBRACE SOCIAL MEDIA 3. FOCUS ON DISRUPTIVE INNOVATION 4. IMAGINE THE FUTURE 5. EXPERIMENT VS ROI 6. LEVERAGE TECHNOLOGY 7. IMPLEMENT EFFECTIVE COLLABORATIONMonday, July 25, 2011
  • 72. “KILLER APP” CollaborationMonday, July 25, 2011
  • 73. “ A power shift is underway, and a tough business rule is emerging. Harness the new collaboration or perish. Those that fail to grasp this will find themselves ever more isolated. ” Don Tapscott Author of Wikinomics 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 73Monday, July 25, 2011
  • 74. “WHY COLLABORATE?” The goal of collaboration is not collaboration, but great results.Monday, July 25, 2011
  • 75. TECHNOLOGY FRAMEWORK FOR EFFECTIVE COLLABORATION PROCESS CULTUREMonday, July 25, 2011
  • 76. Hunt for Value Across I.C.E. - Cisco Examples Cross-unit product innovation New business creations INNOVATION PRODUCT - TELEPRESENCE / WEBEX INTEGRATION NEW BUSINESS -IPRIZE - CROWDSOURCING Cross-selling, better coordination Better customer service by coordination CUSTOMERS CUSTOMER SERVICE - WEB PROPERTIES - / SELF SERVICE CROSS SELLING - DATA CENTER - PARTNER COMMUNITY Costs/investments savings by coordinating/sharing Better decisions by getting input EFFICIENCY WEBEX MORTEN HANSEN - “COLLABORATION”Monday, July 25, 2011
  • 77. Thank you.Monday, July 25, 2011