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Our
   Changing




                                MY
    World


                            OBSERVATIONS
              ...
18 Years at Cisco
                   Presentation Topics
                    Currently in the Office of CEO and
        ...
“Nowist”
                           Someone Who Embraces Change,
                            Understands What Is Available...
Fact
                            Technology Changes
                            Happening FAST.........

Wednesday, April ...
Ice Harvesting
       from lakes




            1850s
                            Ice Industry
Wednesday, April 21, 2010
Ice factories on
     a mass scale




            1850s              1900
                            Ice Industry
Wednes...
Home
      Refrigeration




            1850s              1900        1927
                            Ice Industry
Wedn...
Market Leaders Never Transitioned
                                   To Next Technology




               Ice Harvesting ...
What Is the Average Lifespan of a
             Fortune 500 Company?
             A.25 Years
             B.40 Years
      ...
Competitive advantage is increasingly based
        on an organization’s ability to change

             Of original Forb...
Change


           “It is not the strongest of the species that survives,
           nor the most intelligent, but the on...
Life Lessons
             Develop an Attitude For Personal
             Lifelong Change - Embrace It!
             Develop...
Technology Has
                              AProfound

                    Impact
                             On Busines...
14

Wednesday, April 21, 2010
2010:
                      The Year of the Tablet PC




Wednesday, April 21, 2010
Wednesday, April 21, 2010
Alert:Prediction
             Profound Effect On How We Use
             Computers

             Change How We Interact Wi...
VIDEO App
                               is the Killer

Wednesday, April 21, 2010
By 2014
                            90% of all consumer internet traffic
                             and HALF of all mobi...
Defining Video

              Any Content, Anytime, Anywhere On Any Device




                            HDTV     Mobile ...
Personal Video (User Generated)



        ‣ Non-Realtime Video
        ‣ Record - Upload
        ‣ Easy to Use Device, Ca...
Wednesday, April 21, 2010
Wednesday, April 21, 2010
Personal Video



                            ‣ Portal for Talent & Ideas
                            ‣ Vast Amount of Con...
Khan Academy
                            Online Video Education for Everyone

                            Founder Salman K...
The Search for Gollum
                            Unofficial Prequel to Lord of the Rings




                             ...
The Top 3 Most Watched Web Series
                             January 2010
    Rank                     Title            ...
Wednesday, April 21, 2010
Personal Video (User Generated)




Wednesday, April 21, 2010
Cisco Show And Share
               Social Video System and Content Management
                     Democratization of vid...
Defining Video

              Any Content, Anytime, Anywhere On Any Device




                            HDTV     Mobile ...
Work: Cisco TelePresence
                    Transforming the Way Business Gets Done




                               “Y...
December Company Meeting:

                                     Entirely Virtual 6 locations:

                           ...
Wednesday, April 21, 2010
Virtual Presenter




   14184_11_2007            © 2006 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   3...
Cisco TelePresene
              Launched in October 2006

               712 units deployed
               150 cities
    ...
30 Rock




   14184_11_2007            © 2006 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   37
Wednesda...
Video
   Applications
                CONSUMER    COMMUNICATIONS




Wednesday, April 21, 2010
Video
   Applications
                CONSUMER    COMMUNICATIONS




Wednesday, April 21, 2010
In 5 years our primary mode
                   of communications will be
                   via video.


                 ...
How Many
                            Block Facebook
                             On Corporate
                            ...
How Many
                            Block Facebook
                             On Corporate
                            ...
Twitter like technology will
                   be how we predominantly
                   receive news in the future.



...
home profile find people settings help sign out


          What are you doing?                                             ...
home profile find people settings help sign out

                                                                           ...
46
Wednesday, April 21, 2010
home profile find people settings help sign out



         Chambers RSA                Search     Advanced Search




     ...
home profile find people settings help sign out



         Chambers RSA                Search     Advanced Search




     ...
home profile find people settings help sign out



         “Swine Flu” OR Flu            Search     Advanced Search




   ...
Establish Guidelines

    To prevent information leaks and other liabilities, companies are drafting
                     ...
PR                        IR          Corporate



                                                   HR



    Finance   ...
“ This is the most astonishing
                                technology story of our time”
                “This is the ...
Bekowe Skhakhane
                                                                        owns a mobile phone
             ...
She buys time on a neighbor’s car
       battery to charge her cell phone.

                                              ...
Mobile Internet users will outnumber
                                home Internet users by 2010

                        ...
The Explosion of Global Mobile Data Traffic
      Source: Cisco Visual Networking Index 2009




                The mobile...
Wisdom of Crowds
     The Wikipedia Revolution:
     How a Bunch of Nobodies Created the World’s
     Greatest Encyclopedi...
TYPES        The Contribution Revolution
                             Letting Volunteers Build Your Business

            ...
Companies Born Into Change - “Crowdsourcing”




        The Customer is the Company
        Product innovations come from...
Companies Born Into Change - “Crowdsourcing”




        The Customer is the Company
        Product innovations come from...
Finding Good Opportunities




          © 2009 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   61
Wednesd...
Internal Venture Framework


                Find                                                                         ...
Cisco ET Internal Venture Results

                      Find
                                                            ...
Carlos Dominguez
                            carlosd@cisco.com
                            http://twitter.com/carlosdoming...
Are You a Nowist?


      ‣ Embracing Change
      ‣ Search For New Technology
      ‣ Experiment
      ‣ Learn
      ‣ Le...
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GA Tech Summit 2010

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Cisco SVP Carlos Dominguez keynotes at the March 2010 Georgia Tech Summit on how to bring technology and innovation into your business, and life.

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Transcript of "GA Tech Summit 2010"

  1. 1. Our Changing MY World OBSERVATIONS And How To LEVERAGE Technology ! Carlos Dominguez Cisco Systems Senior Vice President Office of the Chairman and CEO Wednesday, April 21, 2010
  2. 2. 18 Years at Cisco Presentation Topics Currently in the Office of CEO and Chairman of the Board - John Chambers Focus Areas: Innovation and Collaboration Future of Work Social Media Change Management / Leadership Gaming / Virtual World Nowist Background Information 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2 Wednesday, April 21, 2010
  3. 3. “Nowist” Someone Who Embraces Change, Understands What Is Available, Experiments With It, Learns From the Experiments & Leverages It For A Competitive Advantage Carlos Dominguez Cisco Systems Senior Vice President Background Office of the Chairman and CEO Information Wednesday, April 21, 2010
  4. 4. Fact Technology Changes Happening FAST......... Wednesday, April 21, 2010
  5. 5. Ice Harvesting from lakes 1850s Ice Industry Wednesday, April 21, 2010
  6. 6. Ice factories on a mass scale 1850s 1900 Ice Industry Wednesday, April 21, 2010
  7. 7. Home Refrigeration 1850s 1900 1927 Ice Industry Wednesday, April 21, 2010
  8. 8. Market Leaders Never Transitioned To Next Technology Ice Harvesting Ice factories on Home from lakes a mass scale Refrigeration 1850s 1900 1927 Wednesday, April 21, 2010
  9. 9. What Is the Average Lifespan of a Fortune 500 Company? A.25 Years B.40 Years C.60 Years D.75 Years E.100 Years 98% of American companies disappear within 11 years The average lifespan of a company in Japan & Europe is 12 years* © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential *The Living Company, de Geus, 1997 9 Wednesday, April 21, 2010
  10. 10. Competitive advantage is increasingly based on an organization’s ability to change  Of original Forbes 100 in 1917  - How many ceased to exist by 1987 ?  61 companies  Of remaining 39, only 18 stayed in top 100 and their return was 20% less than overall market (1917 & 1987)  Of companies in original S&P 500 in 1957 Only 74 remained in 1997 Of these only 12 outperformed S&P 500 in 1957-1998 period Beer 2002 Wednesday, April 21, 2010
  11. 11. Change “It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change” - Charles Darwin 11 Wednesday, April 21, 2010
  12. 12. Life Lessons Develop an Attitude For Personal Lifelong Change - Embrace It! Develop A Culture That Is Accepting Of Change and Rewards Those That Do. Wednesday, April 21, 2010
  13. 13. Technology Has AProfound Impact On Business 13 Wednesday, April 21, 2010
  14. 14. 14 Wednesday, April 21, 2010
  15. 15. 2010: The Year of the Tablet PC Wednesday, April 21, 2010
  16. 16. Wednesday, April 21, 2010
  17. 17. Alert:Prediction Profound Effect On How We Use Computers Change How We Interact With Information Create A New Genre Of Business Models Wednesday, April 21, 2010
  18. 18. VIDEO App is the Killer Wednesday, April 21, 2010
  19. 19. By 2014 90% of all consumer internet traffic and HALF of all mobile traffic will be VIDEO 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: Cisco VNI Wednesday, April 21, 2010
  20. 20. Defining Video Any Content, Anytime, Anywhere On Any Device HDTV Mobile PC Tablet PERSONAL Video User Applications Generated Non-Realtime Wednesday, April 21, 2010
  21. 21. Personal Video (User Generated) ‣ Non-Realtime Video ‣ Record - Upload ‣ Easy to Use Device, Capture & Share ‣ Share with Family & Friends ‣ Secure (Invitation) ‣ Public (Youtube) ‣ 4 M+ Flip Cameras Sold ‣ Talent, Ideas, Fame Wednesday, April 21, 2010
  22. 22. Wednesday, April 21, 2010
  23. 23. Wednesday, April 21, 2010
  24. 24. Personal Video ‣ Portal for Talent & Ideas ‣ Vast Amount of Content ‣ Educational Portal ‣ Languages ‣ Dance ‣ Math ‣ Entertainment Wednesday, April 21, 2010
  25. 25. Khan Academy Online Video Education for Everyone Founder Salman Khan (former Investment Banker) Started out by helping his niece with math 900+ videos on YouTube covering basic arithmetic to chemistry All courses are free Accessed on demand at a student’s own pace Wednesday, April 21, 2010
  26. 26. The Search for Gollum Unofficial Prequel to Lord of the Rings ✦ 40 minute independent film ✦ Non commercial production by volunteer film maker and Tolkien fans ✦ Produced solely for viewing over the web ✦ 3 M+ Viewers ✦ Inexpensive Wednesday, April 21, 2010
  27. 27. The Top 3 Most Watched Web Series January 2010 Rank Title True Reach View Count Sample 1 Fred 2,471,955 2 Happy Tree Friends 17,697,316 3 Deca TV 13,151,356 ‣ Teenager from Nebraska plays American Idol fictional Fred Figglehorn 9th season premiere in a weekly YouTube series 30 million viewers Lost ‣ The “Fred” channel launches 6th season premiere in 2005 12 million viewers ‣ First YouTube channel to hit 1 million subscribers ‣ Some of his video’s have 7M+ views Wednesday, April 21, 2010
  28. 28. Wednesday, April 21, 2010
  29. 29. Personal Video (User Generated) Wednesday, April 21, 2010
  30. 30. Cisco Show And Share Social Video System and Content Management Democratization of video communication and collaboration through the ability to create, publish, search, edit, and manage video as easily as text PC or Mac Edit recorded Compatible videos Cameras: Flip, Edit uploaded iPhone, embedded flash files Crop and delete Split and add segments transitions Add and edit One click publish chapters to share General & timeline Transcript display commenting & search Subscribe to Integration with topics of interest 3rd party apps Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30 Wednesday, April 21, 2010
  31. 31. Defining Video Any Content, Anytime, Anywhere On Any Device HDTV Mobile PC Tablet PERSONAL BRANDED COMMUNICATIONS Video Applications Non-Realtime Realtime Wednesday, April 21, 2010
  32. 32. Work: Cisco TelePresence Transforming the Way Business Gets Done “You forget there’s any technology going on between you and the people you’re meeting with.” - Gartner “The Best of 2006” “This is a dream come true.” - BusinessWeek Wednesday, April 21, 2010
  33. 33. December Company Meeting: Entirely Virtual 6 locations: ‣ Canada, Israel, United Kingdom, North Carolina, Texas and live in San Jose, CA ‣ 11,000+ watching Virtual Company Meetings 33 Wednesday, April 21, 2010
  34. 34. Wednesday, April 21, 2010
  35. 35. Virtual Presenter 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35 Wednesday, April 21, 2010
  36. 36. Cisco TelePresene Launched in October 2006 712 units deployed 150 cities 5,000 weekly meetings 350,000+ Meetings to date Used 67% or 6-7 hours of a 10-hour day Saved $260M in travel costs Run it all with 8 people 550 customers worldwide Wednesday, April 21, 2010
  37. 37. 30 Rock 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37 Wednesday, April 21, 2010
  38. 38. Video Applications CONSUMER COMMUNICATIONS Wednesday, April 21, 2010
  39. 39. Video Applications CONSUMER COMMUNICATIONS Wednesday, April 21, 2010
  40. 40. In 5 years our primary mode of communications will be via video. Business Travel will be 50 - 75% Less User Generated Video Will be Common in Business Video will enable more collaboration and innovation. My Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 40 Wednesday, April 21, 2010
  41. 41. How Many Block Facebook On Corporate Intranet? Wednesday, April 21, 2010
  42. 42. How Many Block Facebook On Corporate Intranet? Wednesday, April 21, 2010
  43. 43. Twitter like technology will be how we predominantly receive news in the future. Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 43 Wednesday, April 21, 2010
  44. 44. home profile find people settings help sign out What are you doing? 140 Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 | update carlosdominguez 7:00 PM Press conference; WHO pandemic ale... about 14 hours ago 28 2143 30 following followers updates Stock Twits n. an investment idea and information service. 44 Wednesday, April 21, 2010
  45. 45. home profile find people settings help sign out Name: carlosdominguez Location: New York carlosdominguez Web: http://www.cisco.com Bio SVP @ Cisco - Office of CEO and Chairman, Love to track how tech is used in innovative ways. Follow 20 2132 following followers Great News...Obama promises major investment in science http://usat.me/?24889424 11 minutes ago from TwitterFon Pope Benedict XVI names 5 new saints sorry...i’m not one of them http://usat.me/?34879462 14 minutes ago from TwitterFon Technology is deconstructing this industry...Newspaper circulation decline picks up speed http://usat.me/?34887258 2 hours ago from TwitterFon Apple and Verizon consider iphone deal, http://usat.me/?34883118 about 2 hours ago from TwitterFon 73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea... about 3 hours ago from TwitterFon Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?34822226 7:12PM Apr 21st from TwitterFon 45 Wednesday, April 21, 2010
  46. 46. 46 Wednesday, April 21, 2010
  47. 47. home profile find people settings help sign out Chambers RSA Search Advanced Search 47 Wednesday, April 21, 2010
  48. 48. home profile find people settings help sign out Chambers RSA Search Advanced Search 48 Wednesday, April 21, 2010
  49. 49. home profile find people settings help sign out “Swine Flu” OR Flu Search Advanced Search 49 Wednesday, April 21, 2010
  50. 50. Establish Guidelines To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction. Wednesday, April 21, 2010
  51. 51. PR IR Corporate HR Finance Who Owns Social Media? Sales Customer Product Service Development Wednesday, April 21, 2010
  52. 52. “ This is the most astonishing technology story of our time” “This is the most astonishing technology story of our time.” Joel Selanikio, “The invisible computer revolution”, BBC, 2008 © 2008 Cisco Systems, Inc. All rights reserved. 1 Wednesday, April 21, 2010
  53. 53. Bekowe Skhakhane owns a mobile phone even though she has no electricity at her home. Source: The New York Times, Photo by: Jeffery Barbee © 2008 Cisco Systems, Inc. All rights reserved. 3 Wednesday, April 21, 2010
  54. 54. She buys time on a neighbor’s car battery to charge her cell phone. Image courtesy of: kiwanja.net © 2008 Cisco Systems, Inc. All rights reserved. 4 Wednesday, April 21, 2010
  55. 55. Mobile Internet users will outnumber home Internet users by 2010 1.8 rs U se n et Inter ile M ob ernet Users Billions 0.9 Home Int 0.0 2006 2007 2008 2009 2010 2011 2012 Source: IDC, 2008 © 2008 Cisco Systems, Inc. All rights reserved. 15 Wednesday, April 21, 2010
  56. 56. The Explosion of Global Mobile Data Traffic Source: Cisco Visual Networking Index 2009 The mobile data traffic footprint of a single mobile subscriber in 2015 could be 450 times what it was in 2005. In addition to sheer volume, mobile operators will need to implement intelligent networking technologies to support the diversity and quality requirements of advanced, next-generation mobile applications Wednesday, April 21, 2010
  57. 57. Wisdom of Crowds The Wikipedia Revolution: How a Bunch of Nobodies Created the World’s Greatest Encyclopedia by Andrew Lih Launched in January 2001 In less than a decade, Wikipedia has become the world’s most popular encyclopedia, expanding from the first test post on the site with the text “Hello World” ... ... to more than 10 million articles in 250 languages today. Encyclopedia Britannica is now allowing people to contribute to entries, with a formal process for professional oversight. Wednesday, April 21, 2010
  58. 58. TYPES The Contribution Revolution Letting Volunteers Build Your Business Opinions & Ratings: Zagats Expertise: Wikipedia Software Code: Firefox & Linux Creative Expression: You Tube, Flickr Social Connections: Facebook, MySpace Specialized Connections: Massify (Film) Design & Development: Threadless, Ryz Capital Resource: Skype Goods: eBay Wednesday, April 21, 2010
  59. 59. Companies Born Into Change - “Crowdsourcing” The Customer is the Company Product innovations come from the people who use the product “Crowdsourcing“…a focus group on a grand scale 59 Wednesday, April 21, 2010
  60. 60. Companies Born Into Change - “Crowdsourcing” The Customer is the Company Product innovations come from the people who use the product Winner gets $1,000 plus $1 for every pair sold THE HUMAN NETWORK SHOE BY CARLOS DOMINGUEZ Hopes for $40M in revenue by 2012 “Crowdsourcing“…a focus group on a grand scale 60 Wednesday, April 21, 2010
  61. 61. Finding Good Opportunities © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 61 Wednesday, April 21, 2010
  62. 62. Internal Venture Framework Find Graduate Filter Accelerate Incubate Initiate Ideas Eliminate Business Unit Formed “The absolute best-in-class implementation of innovation is what Cisco is doing with its emerging technologies group.” Forbes Magazine, Oct 23rd 2006 Geoffrey Moore Managing Director, TCG Advisors © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 62 Wednesday, April 21, 2010
  63. 63. Cisco ET Internal Venture Results Find Graduate Filter & Accelerate Shape Incubate Initiate Emerging Eliminate Ideas Technology Formed Consumer TelePresence TelePresence TelePresence Exchange Smart Grid Physical Security Enterprise Web 2.0 Digital Media Systems Converged Buildings Media Processing © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 63 Wednesday, April 21, 2010
  64. 64. Carlos Dominguez carlosd@cisco.com http://twitter.com/carlosdominguez Facebook: carlosdominguez Wednesday, April 21, 2010
  65. 65. Are You a Nowist? ‣ Embracing Change ‣ Search For New Technology ‣ Experiment ‣ Learn ‣ Leverage © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 65 Wednesday, April 21, 2010
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