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GA Tech FutureMedia Fest

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  • 1. MEDIA PAST, PRESENT, FUTURE How to Leverage Top Technology Trends Revolutionizing Business! Carlos Dominguez Cisco Systems Senior Vice President Office of the Chairman and CEO TECH-NOWIST Friday, October 8, 2010
  • 2. “Tech-Nowist” Someone Who Embraces Change, Understands What Technology Is Available, Experiments With It, Learns From the Experiments & Leverages It For A Competitive Advantage Friday, October 8, 2010
  • 3. Goals Today out Ou r World Exci ted Ab race C hange Emb Take Action Have Fun © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3 Friday, October 8, 2010
  • 4. Movable Type / Printing Press Telegraph & Telephone THE INTERNET Recorded Media Photographs, Records, Television & Radio Motion Pictures *Clay Shirkey NYU 500 Years 200 Years 150 Years 100 Years Friday, October 8, 2010
  • 5. Revolutions in Media Innovations That Changed The World INTERNET ‣ Single Transport Infrastructure for All Media ‣ Inexpensive to Participate / Contribute ‣ Power to the People ‣ Consumer Transition to Creators Friday, October 8, 2010
  • 6. OUR NEW WORLD POWER TO THE PEOPLE EVERYONE HAS A VOICE Friday, October 8, 2010
  • 7. Friday, October 8, 2010
  • 8. Friday, October 8, 2010
  • 9. Friday, October 8, 2010
  • 10. 9 Out of 10 Top URL’s Were Earthquake Related Friday, October 8, 2010
  • 11. Friday, October 8, 2010
  • 12. Friday, October 8, 2010
  • 13. Friday, October 8, 2010
  • 14. The Power of Social Media The first image of the US Airways jet that crashed landed in the Hudson River January 2009 was broadcast by a non-journalist using his iphone and Twitter. Janis Krums was a passenger on a passing ferry when he snapped this picture and wrote on Twitter: There’s a plane in the Hudson. I’m on the ferry going to pick the people up. Crazy He later won a Pulitzer prize for his photo. Friday, October 8, 2010
  • 15. Crisis Communications Has Forever Changed Friday, October 8, 2010
  • 16. The Age of Participation and Contribution The 1990’s Internet Era Contributing Communities Virtual Communities Connecting People Common Interest The Human Network Effect © 2006 Cisco Systems, Inc. All rights reserved. Friday, October 8, 2010
  • 17. The Age of Participation and Contribution The 1990’s Internet Era Contributing Communities Virtual Communities Largest Increase in Expressive Capability in Human History Connecting People Common Interest The Human Network Effect © 2006 Cisco Systems, Inc. All rights reserved. Friday, October 8, 2010
  • 18. Personal Video (User Generated) Friday, October 8, 2010
  • 19. TYPES The Contribution Revolution Letting Volunteers Build Your Business Opinions & Ratings: Expertise: Software Code: Creative Expression: Zagats Wikipedia Firefox & Linux YouTube, Flickr Social Connections: Specialized Design & Capital Goods: Facebook, Myspace Connections: Developments: Resource: eBay Massify (Film) Threadless, Ryz Skype Friday, October 8, 2010
  • 20. Cisco I-Prize Global competition to gather ideas outside Cisco for the next new lines of business 800 ideas Finalists 3,000 participants ‣ Bulgaria Car traffic jam avoidance 156 countries ‣ Sweden, Congo & France Mydoctor $250,000 prize money ‣ Australia Pesonal medical data tag ‣ Slovenia Smart water grid Collects data about users through ‣ Mexico Life account devices that capture information both from the users’ activities in the ‣ U.S., India, Philippines Uknow Cisco physical and virtual world. ‣ Pakistan & Finland Pay 2.0: The next gen cashless solution to pay and get paid Data then aggregated to generate a virtual profile that understands habits ‣ Uruguay Soccer 3.1 and behavior patterns to blend the ‣ England Gestural haptic interface space physical and virtual world for the user. Friday, October 8, 2010
  • 21. Cisco I-Prize Global competition to gather ideas outside Cisco for the next new lines of business 800 ideas Mexico 3,000 participants 156 countries $250,000 prize money Collects data about users through devices that capture information both from the users’ activities in the physical and virtual world. Data then aggregated to generate a virtual profile that understands habits and behavior patterns to blend the physical and virtual world for the user. Friday, October 8, 2010
  • 22. Cisco I-Prize Global competition to gather ideas outside Cisco for the next new lines of business 800 ideas “ 3,000 participants A lot of people’s hair stands on end 156 countries inside some big companies because $250,000 prize money they immediately think of intellectual property leakage. It’s a different way Collects data about users through of thinking about innovation: closed, devices that capture information both locked down behind corporate walls, from the users’ activities in the vs. ‘Let’s open it up to anyone with a ” physical and virtual world. great idea.’ Data then aggregated to generate a Marthin DeBeer virtual profile that understands habits Cisco SVP, oversees iprize and behavior patterns to blend the BusinessWeek, Sept. 5th, 2010 physical and virtual world for the user. Friday, October 8, 2010
  • 23. 34.5 hours Time an average American spends watching television per week Source: Nielson “ In the 20th century, the bulk of that time was spent watching television, but our cognitive surplus is so enormous that diverting even a tiny fraction of time from consumption to participation can create enormous positive effects. Clay Shirky ” Wall Street Journal Does the Internet Make You Smarter? Amid the silly videos and spam are the roots of a new reading and writing culture. Friday, October 8, 2010
  • 24. Big Idea Wikipedia took the idea of peer review and applied it to volunteers on a global scale, becoming the most important English reference work in less than 10 years. Cumulative time devoted to creating Wikipedia? 100 million hours of human thought. Equal to what Americans spend every weekend just watching ads. Friday, October 8, 2010
  • 25. Simple Experiment Fact 14139_09_2007 Change is Easy Intellectually... But Very Hard Emotionally © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25 Friday, October 8, 2010
  • 26. COMPANY What Is the Average Lifespan of a Fortune 500 Company? A.25 Years B.40 Years C.60 Years D.75 Years E.100 Years © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential *The Living Company, de Geus, 1997 26 Friday, October 8, 2010
  • 27. EXAMPLES Friday, October 8, 2010
  • 28. Over The Next Few Years Our Primary Mode of Communications Will Be VIDEO! My Prediction Friday, October 8, 2010
  • 29. IMPORTANCE OF VISUAL INTERACTION 30% DEVOTED VISION 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29 Friday, October 8, 2010
  • 30. IMPORTANCE OF VISUAL INTERACTION 8% DEVOTED TOUCH 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30 Friday, October 8, 2010
  • 31. IMPORTANCE OF VISUAL INTERACTION 3% DEVOTED HEARING 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31 Friday, October 8, 2010
  • 32. Friday, October 8, 2010
  • 33. EXPERIENCE IMMERSIVE AMAZING LIFELIKE AUDIO EASY Friday, October 8, 2010
  • 34. Friday, October 8, 2010
  • 35. Virtual Presenter 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35 Friday, October 8, 2010
  • 36. JUST LIKE BEING THERE TRANSPORTING BITS.... NOT MATTER Friday, October 8, 2010
  • 37. Barry O’Sullivan SVP, Cisco Systems Galway Unified Communications Leads global team of 1,800 people Galway: 5th largest and fastest growing city in Ireland Dublin 78,000 people Numerous festivals and celebrations 2007 - One of the world’s sexiest cities - MSN Travel Friday, October 8, 2010
  • 38. Friday, October 8, 2010
  • 39. ‣ Leads a team of 1,800 people in Ireland, San Jose Texas and India ‣ Works over TelePresence and video IP phones from home During Pacific Time hours ‣ Everyone on his team are early adopters of technology. Barry prefers that all meetings be over video Galway, Ireland Galway, Ireland San Jose, CA Richardson, TX India Houston, TX Friday, October 8, 2010
  • 40. Movable Type / Printing Press Telegraph & Telephone THE INTERNET Recorded Media Photographs, Records, Television & Radio Motion Pictures *Clay Shirkey NYU 500 Years 200 Years 150 Years 100 Years Friday, October 8, 2010
  • 41. WHAT’S NEXT? Friday, October 8, 2010
  • 42. Video @ Home Friday, October 8, 2010
  • 43. Human Need… Technology Limitations Friday, October 8, 2010
  • 44. THE CHALLENGE… NO TWO HOMES ARE ALIKE Friday, October 8, 2010
  • 45. Friday, October 8, 2010
  • 46. Friday, October 8, 2010
  • 47. A New Way to Be Together FAMILY AND FRIENDS HEALTHCARE EDUCATION Touch of a button… Sights and sounds so clear and lifelike Friday, October 8, 2010
  • 48. Be With More People in More Places video chat Friday, October 8, 2010
  • 49. Express Yourself Friday, October 8, 2010
  • 50. Friday, October 8, 2010
  • 51. Carlos Dominguez carlosdominguez.cisco.com carlosd@cisco.com http://twitter.com/carlosdominguez Facebook: carlosdominguez Friday, October 8, 2010

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