World Wide Diversity Summit

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Observations about our changing world and how to leverage them. Presentation by Carlos Dominguez. PDF

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World Wide Diversity Summit

  1. 1. Goals Today ‣ Get You Excited About Our World ‣ Embrace Change and Experiment ‣ Share Observations About Trends Changing Our World ‣ Have Fun! K NEW IDEAS THINK - SPAR ME A CTION IRE - TAKE SO INSP © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1 Tuesday, September 22, 2009
  2. 2. During my presentation I inserted a few predictions..... Donʼt expect you to agree with all of them.... My Predictions 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2 Tuesday, September 22, 2009
  3. 3. MY OBSERVATIONS About Our Changing World And How to LEVERAGE Them! Tuesday, September 22, 2009
  4. 4. 1 Tuesday, September 22, 2009 Technology Changes Happening FAST.........
  5. 5. 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5 Tuesday, September 22, 2009
  6. 6. 2 Tuesday, September 22, 2009 Change Is Hard But Necessary!
  7. 7. Natural Ice Industry Tuesday, September 22, 2009
  8. 8. Ice Factories 1920 - Ice Factories Ranked 9th in $ Investment Among America’s Enterprises Tuesday, September 22, 2009
  9. 9. Home Refrigeration 1920 - Ice Factories Ranked 9th in $ Investment Among America’s Enterprises 1928 - GE Introduced Home Refrigeration and Made Ice Factories Obsolete The Leaders in Natural Ice Never Transitioned to Ice Factories. The Ice Factories Never Transitioned into Home Refrigeration Tuesday, September 22, 2009
  10. 10. 10 Tuesday, September 22, 2009
  11. 11. SAN JOSE MAGAZINE 11 Tuesday, September 22, 2009
  12. 12. 100 Top Respected Companies February 2009 ’09 ’08 Company 1. 1. Johnson & Johnson 2. 4. Berkshire Hathaway 3. 2. Procter & Gamble 4. 5. Apple 5. 7. Wal-Mart Stores 6. 12. Exxon Mobil 7. NR McDonald’s 8. 3. Toyota Motor (Japan) 9. 8. Coca-Cola 10. 13. Cisco Systems Tuesday, September 22, 2009
  13. 13. “ The majority of the world views Cisco as a company that moves at tremendous speed. My mistake is moving too slow. ” Culture of Constant Change John Chambers The Economist, July 14th, 2009 13 Tuesday, September 22, 2009
  14. 14. Change “It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change” - Charles Darwin 14 Tuesday, September 22, 2009
  15. 15. 3 Internet Technologies Changing Everything We Knew! Tuesday, September 22, 2009
  16. 16. Knowledge, Power People Confined to Small & Capital Limited to the Few Economic Roles PA S T Passive Consumers of Mass Talent & Ideas Trapped Unless Produced Products You Knew Somebody Tuesday, September 22, 2009
  17. 17. People are contributing by blogging, twittering, participating in social media - They have a voice Internet TODAY Power to the People Tuesday, September 22, 2009
  18. 18. home profile find people settings help sign out What are you doing? 140 Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 | update carlosdominguez 7:00 PM Press conference; WHO pandemic ale... about 14 hours ago 28 2143 30 following followers updates Stock Twits n. an investment idea and information service. 18 Tuesday, September 22, 2009
  19. 19. home profile find people settings help sign out Name: carlosdominguez Location: New York carlosdominguez Web: http://www.cisco.com Bio SVP @ Cisco - Office of CEO and Chairman, Love to track how tech is used in innovative ways. Follow 20 2132 following followers Great News...Obama promises major investment in science http://usat.me/?24889424 11 minutes ago from TwitterFon Pope Benedict XVI names 5 new saints sorry...i’m not one of them http://usat.me/?34879462 14 minutes ago from TwitterFon Technology is deconstructing this industry...Newspaper circulation decline picks up speed http://usat.me/?34887258 2 hours ago from TwitterFon Apple and Verizon consider iphone deal, http://usat.me/?34883118 about 2 hours ago from TwitterFon 73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea... about 3 hours ago from TwitterFon Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?34822226 7:12PM Apr 21st from TwitterFon 19 Tuesday, September 22, 2009
  20. 20. 20 Tuesday, September 22, 2009
  21. 21. home profile find people settings help sign out Chambers RSA Search Advanced Search 21 Tuesday, September 22, 2009
  22. 22. home profile find people settings help sign out Chambers RSA Search Advanced Search 22 Tuesday, September 22, 2009
  23. 23. “ There are bishops that are concerned these devices are eroding our morals, and cynics who wonder why sane human beings want to get onto Twitter to find out what I had for breakfast. “ Far be it for me to tell people how to spend their time. And this is how they want to spend their time.” London Mayor Boris Johnson At the NASDAQ opening, Sept 14th Tuesday, September 22, 2009
  24. 24. The Conversation is Bigger than Twitter Tuesday, September 22, 2009
  25. 25. It’s not what you say, it’s what they say that counts… Tuesday, September 22, 2009
  26. 26. People are contributing by blogging, Mass Scale twittering, participating in social networks - They have a voice Internet TODAY Power to the People Tuesday, September 22, 2009
  27. 27. Facebook: The Race to the Mass Market Mass Adoption Much Faster Today Facebook reached 233 million users in July. Here’s how other technologies stack up. Year item Time to reach Year or service 150 million users reached is introduced or units sold 233 million users worldwide 2004 Facebook 5 years 2009 2008 2001 7 years iPod 1997 Growing at the rate of about 5 million 14 years 1983 new users a week. Cellphone 1966 1965 If Facebook were a country, it would 38 years have a population twice as large as Mexico’s. 1928 Television 89 years 1876 Telephone 27 Source: Facebook Stats, Fortune March 2009, Yahoo April16th, 2009 Source: Portio Research Tuesday, September 22, 2009
  28. 28. Facebook: The Race to the Mass Market Mass Adoption Much Faster Today Facebook reached 233 million users in July. Here’s how other technologies stack up. Year item Time to reach Year or service 150 million users reached is introduced or units sold 233 million users worldwide 2004 Facebook 5 years 2009 2008 2001 7 years iPod 1997 Growing at the rate of about 5 million 14 years 1983 new users a week. Cellphone 1966 1965 If Facebook were a country, it would 38 years have a population twice as large as Mexico’s. 1928 Television 89 years 1876 Telephone 28 Source: Facebook Stats, Fortune March 2009, Yahoo April16th, 2009 Source: Portio Research Tuesday, September 22, 2009
  29. 29. Statistics User Engagement • Average user has 120 friends on the site • More than 5 billion minutes are spent on Facebook each day (worldwide) • More than 30 million users update their statuses at least once each day • More than 8 million users become fans of Pages each day Applications • More than 1 billion photos uploaded to the site each month • More than 10 million videos uploaded each month • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week • More than 2.5 million events created each month • More than 45 million active user groups exist on the site * Source - Facebook Statistic Page on Facebook Tuesday, September 22, 2009
  30. 30. People are contributing by blogging, Mass Scale twittering, participating in social networks - They have a voice Internet TODAY Power to the People Innovation is occurring with consumers and then working its way into the Enterprise Tuesday, September 22, 2009
  31. 31. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Past: Business ‣ PCs / Laptops Innovation ‣ Networking circle ‣ E-mail ‣ IP Telephony Consumer and Large Mass Adoption Corporations Source: Cisco IBSG Tuesday, September 22, 2009
  32. 32. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Present: Consumer Past: ‣ Instant Business Messaging ‣ Mobility ‣ PCs / Laptops Innovation ‣ Blogs ‣ Networking circle ‣ Wikis ‣ E-mail ‣ Social Media ‣ IP Telephony ‣ You Tube ‣ Twitter Large ‣ Virtual World Corporations Consumer and Mass Adoption ‣ Gaming Source: Cisco IBSG Tuesday, September 22, 2009
  33. 33. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Present: Consumer Past: ‣ Instant Business Messaging These Are Your New Customers ‣ Mobility ‣ PCs / These Will Be Innovation Laptops Your Future Employees ‣ Blogs ‣ Networking Expectations are Different ‣ Wikis circle ‣ E-mail Decisions Criteria Changing‣ You Tube ‣ Social Media ‣ IP Telephony ‣ Twitter Large ‣ Virtual World Corporations Consumer and Mass Adoption ‣ Gaming Source: Cisco IBSG Tuesday, September 22, 2009
  34. 34. People are contributing by blogging, Mass Scale twittering, participating in social networks - They have a voice Internet TODAY Power to the People Innovation is occurring with Democratization of consumers and then working its way Talent and Ideas into the Enterprise Tuesday, September 22, 2009
  35. 35. YouTube’s Newest Star Nicholi White ‣ Nicholi White has no camera of his own but uses the equipment at the NYC Apple Store ‣ Has recorded 70+ videos ‣ 10s of thousands of views ak a “Th e App le St o re K id” Tuesday, September 22, 2009
  36. 36. Journey Lead Singer—YouTube  Journey searches YouTube looking for singing talent  They find Arnel Pineda …and he becomes their new lead singer 14273_02_2008 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36 Tuesday, September 22, 2009
  37. 37. PR IR Corporate HR Finance Who Owns Social Media? Sales Customer Product Service Development Tuesday, September 22, 2009
  38. 38. Establish Guidelines To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction. Tuesday, September 22, 2009
  39. 39. 4 Tuesday, September 22, 2009 The Future of Work Collaboration & Diversity
  40. 40. Collaboration will no longer be confined within your company, we will be tapping into our suppliers, partners, customers and the “world” to gain a competitive advantage. Understanding the importance of diversity will be key in this global economy! Future of Work Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 40 Tuesday, September 22, 2009
  41. 41. TREND The Contribution Revolution Letting Volunteers Build Your Business Everyday Millions of People Make All Kinds of Voluntary Contributions To Companies Revolutionizing The Economies Of Entire Industries Tuesday, September 22, 2009
  42. 42. TYPES The Contribution Revolution Letting Volunteers Build Your Business Opinions & Ratings: Zagats Expertise: Wikipedia Software Code: Firefox & Linux Creative Expression: You Tube, Flickr Social Connections: Facebook, MySpace Specialized Connections: Massify (Film) Design & Development: Threadless, Ryz Capital Resource: Skype Goods: eBay Tuesday, September 22, 2009
  43. 43. BENEFITS The Contribution Revolution Letting Volunteers Build Your Business Cost Advantage: Free Raw Materials Scalability: Wikipedia 10X More Articles eBay- 120 M Items Craig’s List - 30 M New Classifieds/mo Competitive Advantage: Network Effect The More People Contribute the More Useful it Becomes. Tuesday, September 22, 2009
  44. 44. Companies Born Into Change - “Crowdsourcing” The Customer is the Company Product innovations come from the people who use the product “Crowdsourcing“…a focus group on a grand scale 44 Tuesday, September 22, 2009
  45. 45. Companies Born Into Change - “Crowdsourcing” The Customer is the Company Product innovations come from the people who use the product “Crowdsourcing“…a focus group on a grand scale 45 Tuesday, September 22, 2009
  46. 46. Companies Born Into Change - “Crowdsourcing” The Customer is the Company Product innovations come from the people who use the product “Crowdsourcing“…a focus group on a grand scale 46 Tuesday, September 22, 2009
  47. 47. Companies Born Into Change - “Crowdsourcing” The Customer is the Company Product innovations come from the people who use the product “Crowdsourcing“…a focus group on a grand scale 47 Tuesday, September 22, 2009
  48. 48. Companies Born Into Change - “Crowdsourcing” The Customer is the Company Product innovations come from the people who use the product Winner gets $1,000 plus $1 for every pair sold THE HUMAN NETWORK SHOE BY CARLOS DOMINGUEZ Hopes for $40M in revenue by 2012 “Crowdsourcing“…a focus group on a grand scale 48 Tuesday, September 22, 2009
  49. 49. “If HP knew what HP knows, we would be 3 times as profitable.” Lew Platt Former CEO of Hewlett-Packard 49 Tuesday, September 22, 2009
  50. 50. 5 Tuesday, September 22, 2009 Video - The Game Changer 75% Less Travel in 5 Years
  51. 51. We will do 75% less travel over the next few years... 90% over 5 years. Travel Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 51 Tuesday, September 22, 2009
  52. 52. Advertising Spot 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 52 Tuesday, September 22, 2009
  53. 53. December Company Meeting: Entirely Virtual 6 locations: ‣ Canada, Israel, United Kingdom, North Carolina, Texas and live in San Jose, CA ‣ 11,000+ watching Virtual Company Meetings 53 Tuesday, September 22, 2009
  54. 54. Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 54 Tuesday, September 22, 2009
  55. 55. Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 55 Tuesday, September 22, 2009
  56. 56. Tuesday, September 22, 2009
  57. 57. Cisco TelePresence Suites Bringing TelePresence to the World Making TelePresence Accessible to the General Public What Makes It Different? Pay per use rental in Additional business services premium facilities offered (including printing, photocopying, wireless etc…) Rental by the Hour Range of meeting solutions Open to the public (from 2 to 18 people, location dependent) Public_TP_analyst © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Tuesday, September 22, 2009
  58. 58. Cisco TelePresence Suites Bringing TelePresence to the World Making TelePresence Accessible to the General Public Executives Uses for Public Cisco Recruiters Organizers TelePresence Educators Market Executive Negotiations Research Education Earnings Call Press Reunions Legal Briefings Corporate Training Brainstorming Staff Meetings Interviews Sessions Public_TP_analyst © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Tuesday, September 22, 2009
  59. 59. TelePresence Launched in Jan 2006 350,000 meetings since launch date Cisco’s travel budget is now a third of what it was ...$240M from $750M Planning to limit it to $350M a year even after the economy improves Cisco has 530 TelePresence rooms worldwide 330 customers worldwide Tuesday, September 22, 2009
  60. 60. FUTURE 3D - HOME Tuesday, September 22, 2009
  61. 61. Cisco Acquisition March 19th, 2009 Pure Digital Technologies Sells Flip digital video cameras Based in San Francisco, CA Founded 2003 Employees: 102 One-time-use digital cameras and video camcorders, as well as point and shoot camcorders. Distributes through retailers: in store, online and direct sales 17 Tuesday, September 22, 2009
  62. 62. Tuesday, September 22, 2009
  63. 63. 6 Tuesday, September 22, 2009 Enterprise Collaboration Platform
  64. 64. “Email is dead..... RIP my time consuming friend!” Email Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 64 Tuesday, September 22, 2009
  65. 65. Incredible Facts on Email 46% of Computer Users Say They Are Hooked On Email 15% Have Checked Their Email at Church 60% of Computer Users Check Email in Bathroom 85% of Computers Users Take Laptop on Vacation 11% Check Email on the Sly Source: Harvard Business Review Tuesday, September 22, 2009
  66. 66. Employee Impact of Email Overload Email Worsens Quality of Life for 31% of Workers Email Causes Stress for 40% of Knowledge Workers 26% of People Want to Delete All Email and Start Over Source: Harvard Business Review Tuesday, September 22, 2009
  67. 67. Email Impact on Productivity Ringing Phones and Email Alerts Lower IQ by 10 points Interruptions Eat up 28% of Workday Takes 24 Min to Get Back on Task After Opening an Email. Information Overload Costs the US Economy 900 B/Yr. Source: Harvard Business Review Tuesday, September 22, 2009
  68. 68. “Time wasted searching for information or trying to find the expert can cost up to 10% of an employee’s salary.” Butler Group Tuesday, September 22, 2009
  69. 69. Why the Future of Enterprise Collaboration Isn’t Facebook or Twitter An Enterprise Collaboration Platform Must Enable: Self-organization of teams Collaboration decisions and actions under pressure Navigation through large data spaces A transparent reputation and reward system Seeing others’ availability and status Policy definition and enforcement Security Tuesday, September 22, 2009
  70. 70. Reputation and Reward System eBay Is a Great Example of This Sellers who provide the highest level of customer service will earn a new “top-rated seller” status. This makes it easier for buyers to find the highest quality sellers on eBay based on the feedback of other buyers. Sellers receive a 20% discount in fees and be elevated in search results. Tuesday, September 22, 2009
  71. 71. P,C,I & Me People Me Communities Information Tuesday, September 22, 2009
  72. 72. Expertise Recent Activity People Tuesday, September 22, 2009
  73. 73. Formal & Informal Content Governance in Context Information Tuesday, September 22, 2009
  74. 74. Alignment of Strategic Initiatives (connection) between communities Context for Community & how it fits into overall Company priorities Communities Tuesday, September 22, 2009
  75. 75. Widegtized transactional systems, simple transactions inline MY VIEW Tuesday, September 22, 2009
  76. 76. 7 Tuesday, September 22, 2009 Pay Attention - To the Virtual World!
  77. 77. Companies will not longer have large company meetings due to cost and loss of productivity. Virtual meetings will be how itʼs done. Large Company Meetings Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 77 Tuesday, September 22, 2009
  78. 78. 10,000+ in Person Tuesday, September 22, 2009
  79. 79. 3,000+ Virtually Tuesday, September 22, 2009
  80. 80. Virtual Worlds Will Enhance Opportunity Large Meetings / Conferences 1/10 the cost of Live meetings Combination of Live and Virtual Need to Engage the audience Great Graphic Interface Initial feedback is fantastic 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 80 Tuesday, September 22, 2009
  81. 81. 8 Tuesday, September 22, 2009 Gaming- Not Just for Kids Anymore!
  82. 82. Tuesday, September 22, 2009
  83. 83. Couples Tuesday, September 22, 2009
  84. 84. Parents with children Tuesday, September 22, 2009
  85. 85. People of all ages can play Photo credit: Flickr/rachelvorhees Tuesday, September 22, 2009
  86. 86. “Gaming will be an integral part on how we learn both in school and at work. It will provide consistent quality and the technology will enable performance monitoring.” P.S. Wonʼt replace teachers but will be integrated into curriculm Gaming Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 86 Tuesday, September 22, 2009
  87. 87. Teaching Math - Mind Research Institute  Neuroscience Research Team from UC Irvine  Focused on Cognitive Processes and Learning  Create Engaging, Fun to Play Computer Games  Currently in 600 Schools, 6,000 Teachers and 118K Students  Typical 1/2 Year Improvement in Student Proficient is 15-20 Points  Orange County, Ca Madison Elementary, Santa Ana Latino population, largely ELL, 98% free lunch Students Proficient 2003 25% 2004 45% 2005 55% 2006 62% 2007 70% 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 87 Tuesday, September 22, 2009
  88. 88. 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 88 Tuesday, September 22, 2009
  89. 89. Gaming - Not Just For Kids Opportunity Everyone loves a game Engaging and interactive In the future, will be the way we learn Real-time monitoring of performance Combination of Virtual World and Gaming will revolutionize how we learn 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 89 Tuesday, September 22, 2009
  90. 90. 9 Tuesday, September 22, 2009 Gen Y - Millenials Learn, Attract & Leverage
  91. 91. Millennials’ size mirrors boomers’ 91 US Census Bureau, March 2005 Tuesday, September 22, 2009
  92. 92. © 2009 Cisco Systems, Inc. All rights reserved. Carlos Dominguez, SVP Cisco Systems Tuesday, September 22, 2009
  93. 93. Jessica Azin David Michael Euegene Deanna Williamsen Dashtipour Habibian Belle Cheung Govoni Oscar Pete Johanna Tara Alex Colin Cordova Lada Fry Mehdipour Romano Meulema Meet the Y-Space Team © 2009 Cisco Systems, Inc. All rights reserved. Carlos Dominguez, SVP Cisco Systems Tuesday, September 22, 2009
  94. 94. How Do We Leverage Opportunity The Digital Natives? 10% of Cisco’s workforce were born between 1980–’88 Embrace them - Let Them Provide Ideas & Leadership Create Programs to Attract Them Seek Them Out and Learn from Them Make Them Your Mentors On Technology Use as Early Adopters of New Technologies Reward and Acknowledge Contributions 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 94 Tuesday, September 22, 2009
  95. 95. Carlos Dominguez carlosd@cisco.com http://twitter.com/carlosdominguez Facebook: carlosdominguez Tuesday, September 22, 2009
  96. 96. Tuesday, September 22, 2009

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